DEFENSE

CRUNCH ‘N
MUNCH
SWEET POTATO CROQUETTES
01
INTRODUCTIO
N
CRUNCH ‘N MUNCH
INTRODUCTION
Pandemic surely affects people eating habits, food choice and

lifestyle. People now become more practical and health conscious.
They want to try something that can keep their immune system
strong and their body healthy. Crunch ‘n Munch is a food business
that will serve sweet potato croquettes, a healthy but affordable
snacks for all.
PRODUCT OFFERED
Sweet Potato
Croquettes
UNIQUENESS
How is it different from other products?
 It’s not common for people around the area.

 Healthy Snacks.
 Affordable.
TARGET MARKET
Who will buy our product?
 People of all ages.

 Vegatarian and health conscious Adults.
 Toodlers and kids having a hard time eating vegetables.
REASONS WHY PEOPLE WILL BUY OUR
PRODUCTS.
CURIOSIT LOWER HEALTHY

Y PRICE They're high in fiber
Since our product isn’t
common to local
Sweet potato as the and antioxidants,
people, their curiosity primary ingredients which protect your
drives them to buy and will lessen the cost of body from free radical
taste it. Once we are production which can damage and promote
curious we’re driven to also affect the price. a healthy gut and
find what its taste like. brain.
WAY OF PROMOTION
FACEBO PERSON
OK AL
PAGES SELLING
PHOTOS AND
VIDEOS FOR BLOG
ADVERTISEM POST
ENT
COMPETITORS
Same business styles around the area.
 Snacks House.
 Milktea Shop.
 Stores that sells Filipino snacks.
02 BUSINESS
MODELS
Business Goals
MISSION
Crunch ‘n Munch will serve snacks that are both

affordable and nutritious while also being
irresistible for people of all ages.
VISION
To cultivate a well-known brand of new, homemade,

high-quality sweet potato snacks that are available
to customers at an affordable price while
maintaining a profitable operations.
OBJECTIVES
To be To stay ahed of
profitable competitors.
To increase To reach out more

customer level vegetable-averse and
of satisfaction vegetarian individuals
Objectives Key Result Area
1. To be profitable 1. Increase revenue
2. Limit expenses
1. To stay ahead of competitors 1. Increase customers
2. Increase public awareness
1. To increase customer’s level of satisfaction 1. Increase customer service staff
2. Increase the participants in market
survey
1. To reach out more vegetable-averse and 1. Increase staff for delivery
vegetarian individuals 2. Increase new establish branch

Key Result Area 2021 2022 2023 Strategic Initiative
1. Increase revenue 6,000 15,000 25,000
Distribution expansion of

10% 20% 30% products
Bulk orders of ingredients
2. Limit expenses
1. Increase customers 250 600 1,000 Social media Campaign
2. Increase public awareness Business Ambassador
1 2 3
1. Increase customer service staff 2 4 6 Innovation of products

2. Increase the participants in
market survey 50 120 200
1. Increase staff for delivery 3 6 10 Associate with delivery

2. Increase new establish branch businesses
1 2
3
Crunch ‘n Munch Deli Sha’s Lei Swertea
Strengths Affordable price, product and Products offered are affordable. They offered variety of flavors
production knowledge are high, They serve delicious homemade with different sizes of food and
high production and resources foods that can satisfy beverage. They are already
available, and a healthy food. customers. popular and has a good brand
image and wide range of
products.
Weaknesses New product in the area, few Poor customers and poor Products offered are expensive
products, lack of experience in purchases availing in their than Deli Sha’s.
marketing, and lack of capital Facebook page.
Opportunities Emerging market, new products, Increasing demand as people Increasing demand for milk tea
social media expansion, and craves for street foods. Appears and offers products through
increasing demand for organic to be expanding to free online platform. Offers free
and healthier food deliveries. delivery within area.
Threats Unpredictable trends on taste Many competitors which are Many competitors along the
preference, bad economy, falling located in the same Barangay. area. Rising price of raw
demand, nearby store that sells materials that leads to rise in
Filipino snacks, and rising product costs.
agricultural commodity costs
THANK
YOU!

DEFENSE

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DEFENSE

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CRUNCH ‘N

Pandemic surely affects people eating habits, food choice and

 It’s not common for people around the area.

 People of all ages.

CURIOSIT LOWER HEALTHY

Crunch ‘n Munch will serve snacks that are both

To cultivate a well-known brand of new, homemade,

To increase To reach out more

1. To stay ahead of competitors 1. Increase customers

2. Increase public awareness

1. To increase customer’s level of satisfaction 1. Increase customer service staff

2. Increase the participants in market

1. To reach out more vegetable-averse and 1. Increase staff for delivery

vegetarian individuals 2. Increase new establish branch

1. Increase customer service staff 2 4 6 Innovation of products

1. Increase staff for delivery 3 6 10 Associate with delivery

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