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    Apple Inc

    Uploaded by

    Heta Shah
    The document discusses Apple Inc. in 2020 and beyond. It analyzes Apple's competitive advantages like innovation and brand loyalty. It also examines Apple's historical struggles in the PC industry and evaluates the sustainability of its position in smartphones as well as its strategy for the Apple Watch.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Apple Inc

    Uploaded by

    Heta Shah
    13 views3 pages
    The document discusses Apple Inc. in 2020 and beyond. It analyzes Apple's competitive advantages like innovation and brand loyalty. It also examines Apple's historical struggles in the PC industry and evaluates the sustainability of its position in smartphones as well as its strategy for the Apple Watch.

    Original Description:

    case study on apples diversification

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    © © All Rights Reserved

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    The document discusses Apple Inc. in 2020 and beyond. It analyzes Apple's competitive advantages like innovation and brand loyalty. It also examines Apple's historical struggles in the PC industry and evaluates the sustainability of its position in smartphones as well as its strategy for the Apple Watch.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    13 views3 pages

    Apple Inc

    Uploaded by

    Heta Shah
    The document discusses Apple Inc. in 2020 and beyond. It analyzes Apple's competitive advantages like innovation and brand loyalty. It also examines Apple's historical struggles in the PC industry and evaluates the sustainability of its position in smartphones as well as its strategy for the Apple Watch.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 3

    APPLE INC. IN 2020 What Next?

    QUESTIONS
    1. Historically, what have been Apple’s 2. Analyze the personal computer industry.
    competitive advantages? Why did Apple struggle historically in
    1. Innovation – First PC, First touch screen s PCs?
    smart phone, First to launch one of its kind Job’s mission was to bring easy to use
    products like Apple watch, Airpods, computers to the market which led to
    Applecare+ etc. release of Apple II in 1978 but the
    2. High Brand loyalty – Due to its high company’s competitive position changed
    customer loyalty, Apple could sell its product after IBM entered the PC market. It was a
    at a premium price and earn higher profits. relatively open system which provided
    91% of PC priced above 1000$ in the US PCs at competitive prices. Also, IBM was
    market were sold by Apple. a volume leader which attracted a majority
    3. Exclusiveness – The company has been of new applications.
    following horizontal and vertical integration.
    It relied on its own propriety designs and
    refused to license its software to third parties.
    QUESTIONS
    3. How sustainable is Apple’s 4. Evaluate Apple’s strategy for Apple
    competitive position in smartphones? Watch. Has Tim Cook taken the right
    approach? Would you suggest any changes
    Apple has been innovating in the ?
    Smartphone segment since the start. The
    very idea of a smart phone was of In the smart watch industry too, Apple has
    Apple. After breaking into the phone been a pioneer. With the amount of
    market it kept innovating, introduction features the watch is providing, it is going
    of siri voice search, touch ID, face ID. in the right direction. With each version it
    provides. Also the connectivity and ease
    But recently since past two years the the watch provides circles back to the
    company has stagnated. It didn’t do any Apple’s original digital hub strategy. So,
    revolutionary change in the iPhone for watch the company is heading in the
    which I think is high time for. right direction.

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