Flipkart ppt-G2

Presented by:
GROUP 2 (MAURYA)
Ishika Ratnam (2024PGDM076)
Naman Chugh (2024PGDM084)
Nitin Sharma (2024PGDM085)
Sejal Puri (2024PGDM101)
Tusar Srivastava (2024PGDM110)
INTRODUCTION
• Flipkart is an Indian e-commerce company, headquartered in
Bangalore, and incorporated in Singapore as a private limited
company.
• Flipkart also owns Phone Pe, a UPI-based mobile payment service.
• As of March 2017, Flipkart held a 39.5% market share of India's e-
commerce industry.
• Flipkart operates several house brands, including Citron (home
appliances) and Digiflip (formerly for electronics and accessories). In
2017, Flipkart launched additional house brands, including Billion
(smartphones), Smartbuy (electronics accessories, effectively
replacing Digiflip),and MarQ (for large appliances).
PURPOSE OF THE ORGANIZATION
The main aim of the company is to maximise- be the best at what we choose and care about the
most – be it impact, voice, potential ideas,influence, well being etc.
Flipkart Mission Statement:

“AB HAR WISH HOGI POORI”
Their mission revolves around “Providing delightful customer experience” and “Ab har wish hogi puri”.
Basically, its mission circulates around that they will be able to deliver the best imaginable value for the
customers, stakeholders and the planet!
Flipkart Vision Statement

“TO BECOME THE BEST E-COMMERCE PLATFORM OF INDIA”

COMPANY VALUES
CUSTOMER FIRST INTEGRITY INCLUSION
• To look at the world • We strive to do what • We value the
from customer’s is right and do what uniqueness in
point of view we say we will do everyone, respect
differences and foster
a sense of belonging
AUDACITY BIAS FOR ACTION

We think big and take We have a strong sense of
bold bets. We change urgency to solve
the paradigm. problems strategically
ORGANIZATIONAL
STRUCTURE
• Flipkart has a divisional organizational structure, but one that is more
particularly multidivisional.
• Divisional organizational structures are those in which functions are
grouped according to market, customer, or product demands.
• Flipkart has a divisional structure to accommodate its wide range of
products and services.
• Distinct departments for diverse products and services enable
department leaders to properly focus their capital and results, as well as
keep an eye on the organization's performance, in a divisional structure.
Major Divisions:
1. Marketing Head 5. Development Head
2. Operation Head 6. Finance Head
3. Engineering Head 7. Editorial Head
4. Business Head
FIVE ELEMENTS CRUICIAL FOR ORGANIZATION DESIGN:

 Purpose: The purpose of the company is to deliver the best imaginable value for our customers,
stakeholders and the planet!
 Environment: For Flipkart the environmental elements are competitors, suppliers, gov. regulations.
 Culture: Our culture is inclusive, caring and keeps innovations at the heart of it all. Flipkart’s culture is steeped
in fostering entrepreneurial traits of innovation, ownership and calculated risk-taking. Not to mention, Flipkart’s
ESOP program has given some founders the capital to fund their dreams.
 Size: It affect the organizational structure of the company. Flipkart has more than 30,000+ employees.
 Technology: It Is basically how Flipkart converts input into output, what kind of process they follow. Flipkart
follows mechanistic structure for their core business.
INPUT - PROCESS – OUTPUT
INPUT PROCESS OUTPUT

• EMPLOYEES HR MANAGEMENT OF EMPLOYEES.
• MONEY CAPITAL FINANCE ALLOCATE THE BEST RESOURCES.
• TECHNOLOGY PRODUCTION A SATISFIED CLIENT.
• COMMUNICATION MARKETING GENERATE CUSTOMERS.
• INVENTORY LOGISTICS & OPERATIONS CONNECT WITH EVERY AREA OF THE NATION
AND DELIVER GOODS AS SOON AS POSSIBLE.
• TECHNOLOGY (CORE) IT DEPARTMENT USER EXPERIENCE AND USABILITY.
• NO OF SUPPLIERS SELECT BEST VENDOR WITH BEST OFFERS,

QUALITY PRODUCTS, AND MONITOR CONTRACT
VENDOR MANAGEMENT
FULFILMENT.
• IDEA/ STRATEGY R&D NEW THINGS AND IMPROVEMENT.

THANK YOU!!!

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Flipkart Mission Statement:

Flipkart Vision Statement

AUDACITY BIAS FOR ACTION

• MONEY CAPITAL FINANCE ALLOCATE THE BEST RESOURCES.

• TECHNOLOGY PRODUCTION A SATISFIED CLIENT.

• COMMUNICATION MARKETING GENERATE CUSTOMERS.

• TECHNOLOGY (CORE) IT DEPARTMENT USER EXPERIENCE AND USABILITY.

• NO OF SUPPLIERS SELECT BEST VENDOR WITH BEST OFFERS,

• IDEA/ STRATEGY R&D NEW THINGS AND IMPROVEMENT.

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