Scribd Logo
Upload

Welcome to Scribd!

  • 125 views

    Bovee CH03 PPT

    Uploaded by

    Siti Rahimah Widyaty

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Bovee CH03 PPT

    Uploaded by

    Siti Rahimah Widyaty
    125 views34 pages

    Original Title

    Bovee_CH03_PPT

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    125 views34 pages

    Bovee CH03 PPT

    Uploaded by

    Siti Rahimah Widyaty

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 34

    Business Communication Today

    Fourteenth Edition, Global Edition

    Chapter 3
    Communication Challenges in a
    Diverse, Global Marketplace

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Learning Objectives
    3.1 Discuss the opportunities and challenges of intercultural
    communication.
    3.2 Define culture, explain how culture is learned, and define
    ethnocentrism and stereotyping.
    3.3 Explain the importance of recognizing cultural variations,
    and list eight categories of cultural differences.
    3.4 List four general guidelines for adapting to any business
    culture.
    3.5 Identify seven steps you can take to improve your
    intercultural communication skills.

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Understanding the Opportunities and Challenges of
    Communication in a Diverse World
    • LO 3.1 Discuss the opportunities and challenges of
    intercultural communication.

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Opportunities in a Global Marketplace
    • International communication skills provide
    – Increased profits
    – Increased revenue
    – Increased market share
    – More valued employees

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Advantages of a Diverse Workforce
    • A broader range of views and ideas
    • A better understanding of diverse, fragmented markets
    • A broader pool of talent from which to recruit

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Challenges of Intercultural Communication
    • Connecting with and Motivating Diverse Employees
    • Fostering Harmony in Diverse Teams
    • Ensuring that Messages are Sent, Received, and Properly
    Encoded

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Cultural Influences Affect
    • Language
    • Nonverbal signals
    • Word meaning
    • Time and space issues
    • Rules of human relationships

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Developing Cultural Competency
    • LO 3.2 Define culture, explain how culture is learned, and
    define ethnocentrism and stereotyping.

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Understanding the Concept of Culture (1 of 2)
    • We Each Belong to Several Cultures, each with its Own
    Special Language and/or Customs
    – Ethnic group
    – Religious group
    – Professional group

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Understanding the Concept of Culture (2 of 2)
    • Automatic
    • Coherent
    • Complete

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Overcoming Ethnocentrism and
    Stereotyping

    Ethnocentrism Xenophobia Stereotyping


    Judging Others Fear of Interaction with Ascribing General
    According to Your Strangers and Foreigners Attributes Based on a
    Standards Person’s Culture
    Blank Cultural Pluralism Blank
    The Practice of Accepting
    Multiple Cultures on Their
    Own Terms
    Avoid Making Withhold Judgment Acknowledge
    Assumptions Distinctions

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Recognizing Variations in a Diverse World
    • LO 3.3 Explain the importance of recognizing cultural
    variations, and list eight categories of cultural differences.

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Contextual Differences
    High-Context Culture Low-Context Culture
    Relies More on Nonverbal Relies More on Verbal
    Communication Communication
    Less Emphasis on Verbal Less Emphasis on
    Communication Nonverbal Communication
    Indirect Method of Direct Method of
    Communication Communication
    Goal is to Build Goal is to Exchange
    Relationships Rather Than Information Rather Than
    Exchange Information Build Relationships

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Legal and Ethical Differences
    • Actively Seek Mutual Ground
    • Send and Receive Messages Without Judgment
    • Send Messages that are Honest
    • Show Respect for Cultural Differences

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Social Differences
    • Attitudes Toward Work and Success
    • Roles and Status
    • Use of Manners
    • Concepts of Time
    • Future Orientation
    • Openness and Inclusiveness

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Nonverbal Differences
    • Greetings
    • Personal Space
    • Touching
    • Facial Expressions
    • Eye Contact
    • Posture
    • Formality

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Age Differences
    • Cultures that Value Youth
    • Cultures that Value Age and Seniority
    • Cultures with Multiple Generations in Positions of Value

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Gender Differences
    • General Perceptions of Gender Roles
    • Gender Representation in Management Roles
    • Different Communication Styles
    • Outdated Concepts of Gender and Sexual Orientation

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Religious Differences
    Personal Beliefs Workplace Issues
    Balancing Act Between: Balancing Act Between:
    Corporate Culture Upholding and Advancing
    Corporate Culture
    Personal Beliefs Respecting Employees’
    Personal Beliefs
    Employee Freedom of Allowing Freedom of
    Expression Expression while Maintaining
    Legal Compliance

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Ability Differences
    • Respect for Individuals
    • Sensitivity to Differences
    • Availability of Assistive Technologies

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Adapting to Other Business Cultures
    • LO 3.4 List four general guidelines for adapting to any
    business culture.

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Guidelines for Adapting to Any Business
    Culture
    • Become Aware of Your Own Biases
    • Be careful about applying the “Golden Rule”
    • Exercise tolerance, flexibility, and respect
    • Practice patience and maintain a sense of humor

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Guidelines for Adapting to U.S. Business
    Culture
    • Individualism
    • Equality
    • Privacy and Personal Space
    • Time and Schedules
    • Religion
    • Communication Style

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Improving Intercultural Communication
    Skills
    • LO 3.5 Identify seven steps you can take to improve your
    intercultural communication skills.

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Figure 3.2 Components of Successful
    Intercultural Communication

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Studying Other Cultures
    • Knowledge, Ability, and Motivation
    • Research, Practice, and Honest Effort
    • Websites, Books, Print Media, Music, and Apps

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Studying Other Languages
    • Increased Career Opportunities
    • Common Phrases for Everyday Business and Social
    Situations
    • Mobile Devices, Apps, and Websites
    • Avoid Assumptions and Learn About Other Languages and
    Dialects

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Respecting Preferences for Communication
    Style
    • Level of Directness
    • Degree of Formality
    • Media Preferences

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Writing Clearly (1 of 2)
    • Choose Words Carefully
    • Be Brief
    • Use Plenty of Transitions
    • Address International Correspondence Properly

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Writing Clearly (2 of 2)
    • Cite Numbers and Dates Carefully
    • Avoid Slang, Idioms, and Business Jargon
    • Avoid Humor and References to Pop Culture

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Speaking and Listening Clearly (1 of 2)
    • Adjust Content and Style
    • Be Mindful of Communication Medium and Circumstances
    • Be Aware of Nonverbal Communication Styles and Cultural
    Norms

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Speaking and Listening Clearly (2 of 2)
    • Speak Slowly and Clearly Without Being Condescending
    • Ask for Feedback and Rephrase as Necessary
    • Confirm for Agreement

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Using Interpreters, Translators, and
    Translation Software
    • Interpreters – for spoken communication
    • Translators – for both spoken and written communication
    • Computerized Translation Tools

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.


    Helping Others Adapt to Your Culture
    • Look for Opportunities to Help
    • Offer Advice on Word Choice
    • Suggest Appropriate Communication Styles and Media
    • Help Simplify the Communication Process

    Copyright © 2018 Pearson Education, Ltd. All Rights Reserved.

    You might also like