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    Nokia Case Study

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    dZOAVIT Gaming
    The document summarizes the rise and fall of Nokia as the dominant mobile phone company. It describes Nokia's founding in 1865 and its growth into a leading mobile phone manufacturer through the 1990s and 2000s. However, Nokia struggled to keep up with competitors like Apple after the 2007 launch of the iPhone. A change in leadership and decision to use Microsoft's OS led to falling sales and market share. By 2014, Nokia sold its mobile phone business, marking the end of its reign as the top phone brand. The document concludes with lessons about avoiding complexity, benefits of collaboration, and focusing on customer wants.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Nokia Case Study

    Uploaded by

    dZOAVIT Gaming
    126 views12 pages
    The document summarizes the rise and fall of Nokia as the dominant mobile phone company. It describes Nokia's founding in 1865 and its growth into a leading mobile phone manufacturer through the 1990s and 2000s. However, Nokia struggled to keep up with competitors like Apple after the 2007 launch of the iPhone. A change in leadership and decision to use Microsoft's OS led to falling sales and market share. By 2014, Nokia sold its mobile phone business, marking the end of its reign as the top phone brand. The document concludes with lessons about avoiding complexity, benefits of collaboration, and focusing on customer wants.

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    The document summarizes the rise and fall of Nokia as the dominant mobile phone company. It describes Nokia's founding in 1865 and its growth into a leading mobile phone manufacturer through the 1990s and 2000s. However, Nokia struggled to keep up with competitors like Apple after the 2007 launch of the iPhone. A change in leadership and decision to use Microsoft's OS led to falling sales and market share. By 2014, Nokia sold its mobile phone business, marking the end of its reign as the top phone brand. The document concludes with lessons about avoiding complexity, benefits of collaboration, and focusing on customer wants.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    126 views12 pages

    Nokia Case Study

    Uploaded by

    dZOAVIT Gaming
    The document summarizes the rise and fall of Nokia as the dominant mobile phone company. It describes Nokia's founding in 1865 and its growth into a leading mobile phone manufacturer through the 1990s and 2000s. However, Nokia struggled to keep up with competitors like Apple after the 2007 launch of the iPhone. A change in leadership and decision to use Microsoft's OS led to falling sales and market share. By 2014, Nokia sold its mobile phone business, marking the end of its reign as the top phone brand. The document concludes with lessons about avoiding complexity, benefits of collaboration, and focusing on customer wants.

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    You are on page 1of 12

    THE KING WHO LOST HIS

    THRONE

    A presentation by
    Devadathan K
    MBA FAFI
    Birth of the legend
    1865-1987

    1865 1871 1967 1982 1987


    FOUNDED FORMED NOKIA ab NOKIA corporation First car phone NOKIA Mobira Cityman

    • NOKIA
    • Kaapelitehdas
    • Finnish Rubber
    Works
    The growth
    1991-2005

    1991 1992 1995 1997-1998 2003- 2005


    First gsm call Launched 1011 INCREASE IN Became king in NOKIA 1100, 1110
    handset OPERATING the market
    PROFIT
    • operating profit • 25 % of the market
    went from $1 was with NOKIA
    billion in 1995 • At first America and
    to almost $4 other European
    billion countries, then
    Asian.

    3
    INNOVATION
    FIRST MISTAKE
    DELAY IN
    DECISION
    MANAGEMENT MAKING
    TURNAROUNDS CHINESE
    INFLUENCE
    2007
    ARRIVAL OF
    A STRONG
    COMPETITOR

    APPLE LAUNCHED
    IPHONE AND IOS
    NOKIA
    N800
    END OF THE FEATURED
    PHONES ERA
    AND
    SUDDEN FALL IN NOKIA’S
    SALES
    SEPTEMBER
    2010

    CHANGE IN
    LEADERSHIP

    Stephen Elop
    Internal business head of MS
    Office was appointed as CEO
    2012- Present

    2012 2013 2014 2016 2020

    Elop met People forgot Satya Nadella Sold nokia to Back to


    Ballmer nokia became CEO HMD market
     Decided to use  Everyone  He stated  Microsoft sold  Nokia started
    Microsoft OS started going for Nokia to HMD a contract with NASA
    that acquiring
    less complex company owned toto build a 4G
     Launched androids and nokia was a by nokia’s
    Lumia series mistake mobile network for
    iphones previous CEOs astronaut usage on
    the moon
    9
    LESSONS WHICH CAN BE LEARNED
    FROM NOKIA

    COMPLEXITIES CAUSE A INTERDEPENDING IS ALWAYS ACCOUNT FOR


    FORTUNE BETTER THAN MOVING WHAT YOUR CUSTOMERS
    ALONE WANT
    REFERENCES

    • WEBSITES
    • Startuptalky.com
    • Wikipidia
    • NOKIA.com
    • YOUTUBE CHANNELS
    • ADITYA SAINI
    • HOWCADAMY STUDIO
    THANK YOU

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