The document discusses research design and sampling methods for primary research. It describes sampling as selecting a representative subset from the overall population. Random sampling gives each member of the population an equal chance of being selected but may require a large sample size. Stratified random sampling selects samples based on representative subgroups to provide more relevant information at lower cost. The document also briefly outlines quota sampling, cluster sampling, multi-stage sampling, and snowball sampling as alternative non-random sampling methods.
The document discusses research design and sampling methods for primary research. It describes sampling as selecting a representative subset from the overall population. Random sampling gives each member of the population an equal chance of being selected but may require a large sample size. Stratified random sampling selects samples based on representative subgroups to provide more relevant information at lower cost. The document also briefly outlines quota sampling, cluster sampling, multi-stage sampling, and snowball sampling as alternative non-random sampling methods.
The document discusses research design and sampling methods for primary research. It describes sampling as selecting a representative subset from the overall population. Random sampling gives each member of the population an equal chance of being selected but may require a large sample size. Stratified random sampling selects samples based on representative subgroups to provide more relevant information at lower cost. The document also briefly outlines quota sampling, cluster sampling, multi-stage sampling, and snowball sampling as alternative non-random sampling methods.
The document discusses research design and sampling methods for primary research. It describes sampling as selecting a representative subset from the overall population. Random sampling gives each member of the population an equal chance of being selected but may require a large sample size. Stratified random sampling selects samples based on representative subgroups to provide more relevant information at lower cost. The document also briefly outlines quota sampling, cluster sampling, multi-stage sampling, and snowball sampling as alternative non-random sampling methods.
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Step 7: research design
7.1: Data collection and analysis
Research limitations WHY 7.2: Population and sampling – What is the research population (unit & level of analysis) – Sampling (representative sample) or complete census – Sample type and size (table or equation)
The impact of product quality on customer
satisfaction: the case study of x company
1 Sampling Methods probability or non-probability
2 Sampling • Sampling Methods: population list (data- base) up-to-date and complete • Random Samples – equal chance of anyone being picked – May select those not in the target group – indiscriminate – Sample sizes may need to be large to be representative – Can be very expensive 3 Sampling • Stratified or Segment Random Sampling – Samples on the basis of a representative strata or segment – Still random but more focussed – May give more relevant information – May be more cost effective
4 Sampling • Quota Sampling – Again – by segment – Not randomly selected – Specific number on each segment are interviewed, etc. – May not be fully representative – Cheaper method
5 Sampling • Cluster Sampling – Primarily based on geographical areas or ‘clusters’ that can be seen as being representative of the whole population • Multi-Stage Sampling – Sample selected from multi-stage sub-groups • Snowball Sampling – Samples developed from contacts of existing customers – ‘word of mouth’ type approach!
6 Primary Research
7 Primary Research • Primary Research – First hand information – Expensive to collect, analyse and evaluate – Can be highly focussed and relevant – Care needs to be taken with the approach and methodology to ensure accuracy – Types of question – closed – limited information gained; open – useful information but difficult to analyse
8 Quantitative and Qualitative Information:
• Quantitative – based on numbers – answer
a question starts by what and How much?? To describe and illustrate one phenomenon
