10 Social Media Analytics Tools

10 SOCIAL MEDIA
ANALYTICS TOOLS
WHY YOU NEED SOCIAL MEDIA ANALYTICS
TOOLS
THEY CAN HELP YOU ANSWER QUESTIONS LIKE:

• IS IT WORTH IT FOR MY BUSINESS TO KEEP POSTING ON PINTEREST?
• WHAT WERE OUR TOP POSTS ON LINKEDIN THIS YEAR?
• SHOULD WE POST MORE ON INSTAGRAM NEXT MONTH?
• WHICH NETWORK DROVE THE MOST BRAND AWARENESS FOR OUR PRODUCT
LAUNCH?
• WHAT KIND OF POSTS DO MY FOLLOWERS LIKE TO COMMENT ON?
SOCIAL MEDIA ANALYTICS TOOL #1:
HOOTSUITE ANALYTICS
• KEY BENEFITS: PERFORMANCE DATA FROM EVERY SOCIAL NETWORK IN ONE PLACE WITH EASY-TO-
UNDERSTAND REPORTS
• PAID OR FREE? PAID TOOL
• BEST FOR: BUSINESS OWNERS WHO RUN THEIR OWN SOCIAL MEDIA, SOCIAL MEDIA MANAGERS AT
SMALL-TO-MEDIUM SIZED BUSINESSES, MARKETING TEAMS
• IMAGINE TWITTER ANALYTICS, INSTAGRAM ANALYTICS, FACEBOOK ANALYTICS, PINTEREST ANALYTICS,
LINKEDIN ANALYTICS ALL IN ONE PLACE. HOOTSUITE ANALYTICS OFFERS A COMPLETE PICTURE OF
ALL YOUR SOCIAL MEDIA EFFORTS, SO YOU DON’T HAVE TO CHECK EACH PLATFORM INDIVIDUALLY.
SOCIAL POSTS METRICS:
• CLICKS
• COMMENTS
• REACH
• ENGAGEMENT RATE
• IMPRESSIONS
• SHARES
• SAVES
• VIDEO VIEWS
• VIDEO REACH
PROFILE METRICS:
• FOLLOWER GROWTH OVER TIME

• NEGATIVE FEEDBACK RATE
• PROFILE VISITS
• REACTIONS
• OVERALL ENGAGEMENT RATE
SOCIAL MEDIA ANALYTICS TOOL #2: GOOGLE
ANALYTICS
• KEY BENEFIT: SEE HOW MUCH TRAFFIC AND LEADS FLOW TO YOUR WEBSITE FROM YOUR SOCIAL MEDIA CHANNELS
• PAID OR FREE: FREE TOOL
• BEST FOR: ALL SOCIAL MEDIA PROFESSIONALS SHOULD BE FAMILIAR WITH GOOGLE ANALYTICS, BUT ESPECIALLY THOSE WHO
WORK FOR A WEB-BASED BUSINESS
• SEE WHICH SOCIAL MEDIA PLATFORMS GIVE YOU THE MOST TRAFFIC
• SEE WHAT CONTENT DRIVES THE MOST LEADS AND TRAFFIC ON WHICH SOCIAL NETWORKS
• GET TO KNOW YOUR AUDIENCE WITH DEMOGRAPHIC DATA
• CALCULATE THE ROI OF YOUR SOCIAL MEDIA CAMPAIGNS
SOCIAL MEDIA ANALYTICS TOOL #3: UTM
PARAMETERS
• KEY BENEFIT: SEE HOW MUCH WEB TRAFFIC AND CONVERSIONS YOUR SOCIAL MEDIA
CHANNELS AND CAMPAIGNS GENERATE (TO BE USED WITH A WEB ANALYTICS PLATFORM LIKE
GOOGLE ANALYTICS).
• PAID OR FREE: FREE TOOL
• BEST FOR: ALL SOCIAL MEDIA MANAGERS
HOOTSUITE INSIGHTS POWERED BY BRANDWATCH
• KEY BENEFITS: ANALYZE BRAND SENTIMENT AND CUSTOMER DEMOGRAPHICS IN REAL TIME,

ALONGSIDE ALL YOUR OTHER SOCIAL MEDIA PERFORMANCE DATA
• FREE OR PAID: PAID TOOL
• BEST FOR: SOCIAL MEDIA PROFESSIONALS, PR AND COMMUNICATIONS TEAMS, SMALL TO
LARGE SOCIAL MEDIA TEAMS
SOCIAL MEDIA ANALYTICS TOOL #5: BRANDWATCH
• KEY BENEFITS: TRACK AND ANALYZE DATA FROM MORE THAN 95 MILLION SOURCES, INCLUDING BLOGS,
FORUMS, AND REVIEW SITES, AS WELL AS SOCIAL NETWORKS
• BEST FOR: PR AND COMMUNICATIONS TEAMS, SOCIAL MEDIA MARKETERS WHO FOCUS ON ENGAGEMENT
AND BRAND MONITORING
• BRANDWATCH IS A POWERFUL TOOL WITH FIVE EASY-TO-USE SOCIAL MEDIA ANALYTICS REPORT TEMPLATES:
• SUMMARY: A HIGH-LEVEL VIEW OF SOCIAL CONVERSATIONS ABOUT YOUR BRAND, COMPETITORS, OR
KEYWORDS.
SOCIAL MEDIA ANALYTICS TOOL #5: BRANDWATCH
• TRENDS: A REPORT ON THE CONVERSATIONS AND ACCOUNTS INFLUENCING A SPECIFIC

TOPIC OR HASHTAG, INCLUDING MENTIONS PER HOUR OR MINUTE.
• REPUTATION: A CHECKUP ON SENTIMENT TRENDS YOU MIGHT NEED TO MONITOR OR
ADDRESS.
• INFLUENCERS: A REPORT TO HELP YOU IDENTIFY INFLUENCER MARKETING OPPORTUNITIES
RELEVANT TO YOUR BRAND AND ANALYZE THEIR ACTIVITY.
• COMPETITOR COMPARISON: BENCHMARKING SOCIAL MEDIA DATA FOR CONVERSATION
VOLUME, SENTIMENT, AND SHARE OF VOICE.
SOCIAL MEDIA ANALYTICS TOOL #6: TALKWALKER
• KEY BENEFITS: MONITOR CONVERSATIONS FROM MORE THAN 150 MILLION SOURCES TO ANALYZE ENGAGEMENT, POTENTIAL REACH,
COMMENTS, SENTIMENT, AND EMOTIONS
• BEST FOR: SOCIAL MEDIA MANAGERS, PR AND COMMUNICATIONS TEAMS, BRAND MONITORS, PRODUCT MARKETERS, RESEARCHERS
• TALKWALKER OFFERS ANALYTICS RELATED TO SOCIAL CONVERSATIONS BEYOND YOUR OWNED SOCIAL PROPERTIES, INCLUDING:
• MENTIONS
• BRAND SENTIMENT
• IMPORTANT INFLUENCERS
• AUTHOR LISTS
HOOTSUITE IMPACT
• KEY BENEFITS: TRACK HOW ORGANIC AND PAID SOCIAL IMPACT REAL BUSINESS GOALS AND
GET RECOMMENDATIONS FOR HOW TO IMPROVE
• BEST FOR: SOCIAL MEDIA TEAMS AT ENTERPRISE ORGANIZATIONS WITH LOTS OF MOVING
PARTS, PAID SOCIAL ADVERTISING TEAMS
CHANNELVIEW INSIGHTS
• KEY BENEFITS: ANALYZE THE YOUTUBE PERFORMANCE OF MULTIPLE CHANNELS

• FREE OR PAID: PAID TOOL (FREE FOR HOOTSUITE ENTERPRISE USERS)
BEST FOR: YOUTUBE MARKETERS AND CREATORS, SOCIAL MEDIA MANAGERS WHO RUN A
YOUTUBE CHANNEL ALONGSIDE OTHER SOCIAL CHANNELS
• THE CHANNELVIEW INSIGHTS APP ADDS YOUTUBE ANALYTICS TO THE HOOTSUITE
DASHBOARD.
• EASILY SEE THE FOLLOWING METRICS IN ONE PLACE:
• VIEWS, ENGAGEMENT, SUBSCRIPTION ACTIVITY
• VIDEO TRAFFIC SOURCES
• AUDIENCE INSIGHTS FOR DEMOGRAPHICS, GEOGRAPHY, ACQUISITION AND MORE
MENTIONLYTICS
• KEY BENEFIT: TRACK MENTIONS, KEYWORDS, AND SENTIMENT ACROSS MULTIPLE

LANGUAGES ON SOCIAL CHANNELS AND ELSEWHERE ON THE WEB.
• BEST FOR: PR AND COMMUNICATIONS TEAMS, BRAND MONITORING TEAMS, PRODUCT
MARKETERS, RESEARCHERS AT SMALL TO MEDIUM-SIZED BUSINESSES.
• WANT TO GET A BIG PICTURE VIEW OF WHAT’S BEING SAID ABOUT YOUR BRAND ON THE
INTERNET? MENTIONLYTICS IS A GREAT ENTRY INTO THE WORLD OF SOCIAL MEDIA
MONITORING — ESPECIALLY IF YOU RUN A GLOBAL BUSINESS IN MORE THAN ONE LANGUAGE.
OTHER THINGS YOU CAN DO WITH MENTIONLYTICS:
• SENTIMENT ANALYSIS
• FIND TOP INFLUENCERS THAT FOLLOW YOU
• FILTER RESULTS BY KEYWORDS
• REPLY TO MENTIONS DIRECTLY
SOCIAL MEDIA ANALYTICS TOOL #10: PANORAMIQ
INSIGHTS
• KEY BENEFIT: TRACKS INSTAGRAM ANALYTICS, INCLUDING INSTAGRAM STORY ANALYTICS

• FREE OR PAID: PAID (OR FREE FOR HOOTSUITE ENTERPRISE USERS)
• SKILL LEVEL: ALL SKILL LEVELS
• BEST FOR: INSTAGRAM MARKETERS
AMONG OTHER THINGS, PANORAMIQ INSIGHTS LETS
YOU:
• NALYZE FOLLOWER DEMOGRAPHICS, INCLUDING AGE, GENDER, COUNTRY, CITY AND
LANGUAGE
• MONITOR INSTAGRAM ACCOUNT ACTIVITY (FOR UP TO TWO ACCOUNTS), INCLUDING VIEWS
AND NEW FOLLOWERS
• FIND YOUR BEST POSTS WITH VIEW AND ENGAGEMENT ANALYTICS
• MEASURE STORY VIEWS AND INTERACTIONS

10 Social Media Analytics Tools

Uploaded by

Copyright:

Available Formats

10 Social Media Analytics Tools

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

10 Social Media Analytics Tools

Uploaded by

Copyright:

Available Formats

10 SOCIAL MEDIA

THEY CAN HELP YOU ANSWER QUESTIONS LIKE:

• FOLLOWER GROWTH OVER TIME

• KEY BENEFITS: ANALYZE BRAND SENTIMENT AND CUSTOMER DEMOGRAPHICS IN REAL TIME,

• TRENDS: A REPORT ON THE CONVERSATIONS AND ACCOUNTS INFLUENCING A SPECIFIC

• KEY BENEFITS: ANALYZE THE YOUTUBE PERFORMANCE OF MULTIPLE CHANNELS

• KEY BENEFIT: TRACK MENTIONS, KEYWORDS, AND SENTIMENT ACROSS MULTIPLE

• KEY BENEFIT: TRACKS INSTAGRAM ANALYTICS, INCLUDING INSTAGRAM STORY ANALYTICS

You might also like