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    Pestel Analysis of Adidas

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    RAJAT
    The document analyzes Adidas using the PESTEL framework to identify external factors impacting the organization. It discusses political issues like changing trade policies and tariffs that Adidas faces. Economically, it notes rising labor costs and issues with importing/exporting. Socially, it mentions low wages initially paid to women and garment workers. Technologically, it examines allegations of controversial tech use. Environmentally, it analyzes Adidas' use of animal products. Legally, it discusses tax avoidance strategies Adidas engaged in and subsequent measures taken.

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    Pestel Analysis of Adidas

    Uploaded by

    RAJAT
    319 views9 pages
    The document analyzes Adidas using the PESTEL framework to identify external factors impacting the organization. It discusses political issues like changing trade policies and tariffs that Adidas faces. Economically, it notes rising labor costs and issues with importing/exporting. Socially, it mentions low wages initially paid to women and garment workers. Technologically, it examines allegations of controversial tech use. Environmentally, it analyzes Adidas' use of animal products. Legally, it discusses tax avoidance strategies Adidas engaged in and subsequent measures taken.

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    PESTEL ANALYSIS OF ADIDAS

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    The document analyzes Adidas using the PESTEL framework to identify external factors impacting the organization. It discusses political issues like changing trade policies and tariffs that Adidas faces. Economically, it notes rising labor costs and issues with importing/exporting. Socially, it mentions low wages initially paid to women and garment workers. Technologically, it examines allegations of controversial tech use. Environmentally, it analyzes Adidas' use of animal products. Legally, it discusses tax avoidance strategies Adidas engaged in and subsequent measures taken.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    319 views9 pages

    Pestel Analysis of Adidas

    Uploaded by

    RAJAT
    The document analyzes Adidas using the PESTEL framework to identify external factors impacting the organization. It discusses political issues like changing trade policies and tariffs that Adidas faces. Economically, it notes rising labor costs and issues with importing/exporting. Socially, it mentions low wages initially paid to women and garment workers. Technologically, it examines allegations of controversial tech use. Environmentally, it analyzes Adidas' use of animal products. Legally, it discusses tax avoidance strategies Adidas engaged in and subsequent measures taken.

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    You are on page 1of 9

    POLITICAL

    ECONOMIC

    PESTEL ANALYSIS OF ADIDAS SOCIAL

    TECHNOLOGICAL

    ENVIRONMENTAL
    SUBMITTED BY: SUBMITTED TO:
    SHIVAM KAUSHAL Dr. RUCHI VERMA
    RAJAT
    (BBA 2020-23)
    LEGAL
    WHAT IS
    PESTEL?
    PESTEL is a tool or the factors that helps an organisation
    establish the external factors that could impact decisions
    made inside the organization.
    PROBLEMS FACED
     Changing trade policies.
     US imposing import tariffs and restrictions.

    Political
    Factors MEASURES TAKEN
     Agreement to stabilize taxes
     Improving complex supply chain and increasing brand
    awareness.
    PROBLEMS FACED
     Rising labour cost
     Import/Export
    Economic
    Factors MEASURES TAKEN
     Manufactured its product in China(as they are labour intensive)
     Trade agreements
    PROBLEMS FACED
     Low wages were given to the women and garment workers

    Social
    Factors MEASURES TAKEN
     Company policies were changed after this issue was raised by the
    workers, also considering what are the minimum wages for basic
    needs.
     PROBLEMS FACED
     Allegations were made that Adidas was using Controversial
    Technologies which can affect human health.

    Technological
    Factors  MEASURES TAKEN
     As such there was no need to take any measures as Ethical
    Consumer also found no evidence that Adidas was using that
    technology.
     PROBLEMS FACED
     Using of animal products or animal by products such as skin etc.
     Use of leathers, wool / feathers
    Environmental
    Factors  MEASURES TAKEN
     They reduced the use of such animal based products.
     PROBLEMS FACED
     Use of tax avoidance strategies to save tax.
    Legal Factors

     MEASURES TAKEN
     After these allegations faced by the company, they hired a legal
    team and sorted all the tax related issues.
    THANK YOU

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