ABOUT BON HOTELS

BON Hotels, founded in 2012 by Guy Stehlik, is a Cape Town-based hospitality company that owns, manages
and markets hotels.

BON Hotels offers;

• 100% Management Engagement
• Sales & Marketing Engagement
• Joint Ventures
• Lease
• Technical Assistance
• Centralised Procurement
• Business Rescue Engagement
• Revenue Management
• Brand Management – BON Hotels/Protea Hotels/Others
•
Focusing on every aspect of hotel management and operation, BON Hotels delivers a relevant,
modern approach to hotel management, property openings or major repositioning. With specific needs of hotel
owners in mind, BON Hotels has emerged as a forward-thinking company by bringing a fresh perspective to
the African hospitality landscape.

• Successful in the turnaround efforts of some ailing hotels, BON Hotels is recognised as a business rescue and
turnaround specialist; having successfully delivered game changing results at some of Africa’s struggling
hotels.
BON GROUP OF HOTELS
ONE OF THE FASTEST GROWING AFRICAN COMPANIES
ABOUT BON HOTELS
OUR ETHOS OUR VISION
To be recognised by our Stakeholders as the Hotel
Management Group of choice

OUR MISSION
We will earn our Stakeholders commitment
through applying the BON Ethos to everything we
do

BON HOTELS MANAGEMENT

Guy Stehlik Charl van Wyk

CEO Group Operations Director

Maryke van den Berg Dawid de la Guerre Pieter van Eck Trish Lawrence
Marketing Manager Financial Manager Operations Manager Sales Manager
BON HOTELS INTERNATIONAL – WEST AFRICA

A partnership formed between Otto Stehlik (Executive Director Operations),

Bernard Cassar (Executive Director), Paul U Umoh (Executive Director) and
Guy Stehlik (Executive Director)
BON HOTELS PROFITABILITY ETHOS
We believe in profitable standards.
Standards cannot be sacrificed for profits and there should be an
equilibrium between the two.
BONdelta is a collaboration by two experienced hospitality professionals, Grant Gillis, the hotel design specialist, and Guy Stehlik, a
hotel management pro, who offer advisory and consulting services on the physical structure, design and layout of hotels.  
 
The success of your design is synonymous with the growth of your investment so by keeping up to date with hotel trends, we assist
hotel owners, property developers and managers with inspired, intelligent, cost-saving, creative design and procurement solutions for
new builds and refurbishments.  
 
We are as passionate about our business as you are about yours!

BONdelta gives you:

 Architectural design
 Interior design
 Project management
 Specialist hotel design
 Food and beverage design
 Procurement
BON BLUEPRINTS

 Owner-Operator Blueprint
Clearly outlining the hotel owner’s bill of rights, ensuring respectful and successful owner-operator
relationships

 Marketing, Sales & Communications

By following a disciplined, Blueprint
structured plan, we acquire new guests and secure their loyalty

 Best ofit BON

Making possibleBlueprint
to replicate quality in a consistent BON Hotels experience for every guest

 BON People Blueprint

Putting the right people in the right place and investing in their value with training that
develops their skills

 Financial & Expense

Feasibility, budgeting Management
and control Blueprint
of financial processes in the quest for cost effective standards

 Asset Blueprint
Designed to maximise quality, profit and long-term value for the owner’s assets
 Owner – Operator Blueprint
Clearly outlining the hotel owner’s bill of rights, ensuring respectful and successful
owner-operator relationships
OWNER-OPERATOR BLUEPRINT

Clearly outlining the hotel owner’s bill of rights, ensuring respectful and
successful owner-operator relationships

• Tabling owner reporting requirements

• Planning meeting frequency with the owner

• Establishing the owner profile

• Agreement on the level of owner involvement in the hotel

• Scheduling owner inductions

BON OWNER’S BILL OF RIGHTS
Owner’s Rights Operator’s Rights
• Right that operator puts owner’s interests first • Right to manage the hotel without undue interference
• Right to absentee ownership from owner (reasonable non-disturbance)
• Right to active ownership • Right to manage the hotel in a consistent manner with an approved
• Right to a fair and equitable management annual plan (operating and capital budgets)
agreement (not operator biased) • Right to limited financial risk
• Right to approve a detailed annual operating plan • Right to indemnity except for gross negligence or willful misconduct
• Right to approve a detailed annual capital plan • Right to cash for operating capital and approved
• Right to a reasonable restrictive (noncompetitive) capital-expenditure requirements
covenant • Right to a stable, reasonable contract term, subject to performance
• Right to operator performance standards standards
• Right to control cash in excess of operating capital • Right to earn a fair base management fee and an
requirements and in the replacement reserve account incentive fee based on performance
• Right to understand the costs and benefits associated • Right to demand that the owner be well-capitalised and
with operator system reimbursable expenses the hotel not over-leveraged
• Right to meet monthly with operator to review • Right to operate and maintain the hotel consistent with
financial performance operator’s standards
• Right to have access to and audit the books and • Right to select, terminate, train, supervise, and assign all employees of
records of the hotel the hotel
• Right for the hotel to be managed consistently with maximising long • Right to require the owner to maintain appropriate insurance coverage
term asset value and hold operator harmless for any loss sustained
Marketing, Sales & Communications Blueprint
By following a disciplined, structured plan, we acquire new guests and secure their loyalty
 SALES AND MARKETING STRUCTURE

Sales Manager
Trish Lawrence

Revenue HO Marketing
Manager Maryke & Marelise

Sales Executive Sales Executive SA

Namibia Corporate Key CRE
Accounts CRE
Rozanne (BHROV) Namibia
Sales Executive Nigeria
Sales Executive SA
Corporate/MICE CRE/GM
CRE
(Sethembile)
Nigeria x 6
Sales Representation Sales Executive SA
KZN, Call Centre Agent CRE
Government, NGO CRE
Mpumalanga, Western Shiveen Charlize
(BHBloem) Uganda x 1
Cape, Northern Cape,
Gauteng, Sales Executive SA
Bloemfontein, Government Embassy
North West /Parastatal

Sales Executive SA
Western & Eastern Cape
Sales & Marketing Activities
SALES & MARKETING ACTIVITIES PER MKT SEG

• Implementing a streamlined market segmentation

strategy.

• Annual Sales & Marketing, as well as PR Blueprint to be

implemented, based on acquisition and maintenance
focused actions, followed prior to opening and on a
monthly basis - this is a working document.

• Scheduled monthly and weekly support meetings will be

arranged with key property Management and the BON
Hotels head office team, in order to ensure that deadlines
are met, to drive revenues and to ensure that the property
stays relevant across all markets.

• In accordance with the properties three month forecast –

valley periods to be analysed and actions put in place, in
advance.
 BUMS IN BEDS

Annual Sales,
Marketing &
Communications Month End Weekly report Daily report
Blueprint Blueprint

Creates the Determine what we did Keep up to date with To analyse pick up
framework for the right/wrong the previous business demands and drop off from
sales & marketing month. weekly to ensure previous day and
actions for the hotel Determine areas of emergency actions what is required to
to meet and exceed concern for the next 3 are in place to ensure the hotel does
budget set for the months. achieve month-end not fall behind on
financial year. Ensure annual actions are budget. month-end budget.
in place and detailed
This is written actions are created for End of month is to
annually and is a distressed market late to make up
working document segments. shortfalls to budget.

This will ensure that we

understand our business
and budget is achieved.
MARKETING OPPORTUNITIES AVAILABLE TO HOTELS
• Website – we can promote offers on the BON website – F&B, Conference & Rooms
• E-mailers – we send out an e-mailer once a month – request to be included
• Designs – we can assist Press Release & News with any design requests, via your CRE
• Article publications – always think PR and what we could promote for your hotel
• Facebook, Twitter, Linked-in, Google+, YouTube channels
• OTA’s – promotions, pictures, content is loaded onto accommodation & conferencing websites
• Client Intranets – we can send your promotions to the big travel consortia intranets
• Travel Trade Publications – promotions, pictures, content is loaded, competitions are run for your hotel
• APP
• Loyalty program
 Call Centre consisting of:
o Central Reservations (Domestic & International)
o Customer Relations
o Loyalty membership
o BON Hotels guest feedback system
 PUBLIC RELATIONS BLUEPRINT: ACTIVITIES

• Media ‘schmoozing’
• Copywriting
• Communications
• Blog writing / video
blogging
• Newsletters and in-house
magazines
• Corporate video and script
writing
• Content
• Events
• Social media management
– Twitter
– LinkedIn
– Facebook
• Monthly Meeting &
Blueprint
ATTRACT

ENGAGE

CONVERT
 ATTRACT
PROMOTION
S
 
 ATTRACT
PROMOTION
S

• We need to differentiate ourselves from our competitors

• Exciting, unique accommodation and F&B offers into the market place
• Decide on effective distribution channels to be used
 
 ATTRACT
BRAND
 
AWARENESS
ENGAGE
 ENGAGE
ONLINE
REPUTATION

TripAdvisor is the world's largest travel

community.
• More than 200 million monthly visitors
• 32 million members
• Over 100 million reviews and opinions
• 30 sites in 21 languages

Most guests go online to choose travel.

We are in an age of recommendation – Guests decide on booking your property from what
others say about it
 ATTRACT
LOYALTY PROGRAMME:
BONAMI
 ATTRACT
BONami is a no fuss hospitality rewards programme with immediate benefits and discounts for
our guests. It is our way of saying thank you for staying with us, and also a way of welcoming
guests to  the BON family.

Benefits include: Current Cost: R600 per annum

Employee Commission: R100
Discounted rates

A welcome pack including complimentary

vouchers to the value of R16 000.

BONami bonus card

Dining discounts

Room upgrades

Early arrival/Late check out perks

Room preferences/special requests

Wi – Fi

Parking
 Best of BON Blueprint
Making it possible to replicate quality in a consistent BON Hotels experience for every guest
BEST OF BON BLUEPRINT
• Standard Operating Procedures
• Quality Assurance Program
• Duty Management Program
• Risk Assessments
• Hygiene Audits
• Guest Feedback and Interviews
• Guest Profiling
BEST OF BON BLUEPRINT
BEST OF BON BLUEPRINT
BEST OF BON BLUEPRINT
 BON People Blueprint
Putting the right people in the right place and investing in their value with training
that develops their skills
BON PEOPLE BLUEPRINT

• Career development
• Skills training
• Management courses
• Workshops
• Staff surveys
• Staff wellness day
• Star of the month
• Mentorship programme
• In-service traineeship programme
• Social responsibility initiatives

• HR/IR

• Hotel Policies & Procedures

 SOCIAL RESPONSIBILITY

BON HOTELS gives back to the local community, by focussing on projects such as;
 
 Disadvantaged Primary Schools
 Disadvantaged High Schools
 Old Age Homes
 Shelters
 Involvement with local radio stations.
 
Quarterly campaigns – driven by Head Office:
 Shoe Drive
 Blanket Drive
 Book Drive
BONangels
Revenue Management Blueprint
 REVENUE MANAGEMENT BLUEPRINT
REVENUE MANAGEMENT

Ensuring we offer the right product at the right price

through the right channel to the right market at the right time.
 
• Develop room rates and pricing strategies

• Monitor daily pick up and loss for all hotels

• Yield the demand and reservation costs

across multiple sales channels

• Revise pricing recommendations in real time

• Monitoring  performance and pricing from OTA

• Client contracts & RFP’s

• Attend weekly revenue meetings at the hotel

• To seek-out and capitalize on revenue management opportunities in all

other areas of the BON business. 
REVENUE MANAGEMENT BLUEPRINT

Price

Channel Customer

Increase
(ALL)
Revenue

Time
Product

If you can’t measure it,

you can’t manage it!
 REVENUE MANAGEMENT BLUEPRINT

R6,000,000
REVENUE BLUEPRINT INCLUDES:
 Budget per market segment
R5,000,000
 Hotel Rates
 Competitor rates analysis
R4,000,000
 Daily revenue report & daily pricing report
 Signed Companies & STO agreements Total Revenue Gen-
erated TY
R3,000,000
 3rd Party website management and yielding Total Revenue Gen-
erated LY
 Last Month’s Revenue Statistics
R2,000,000
 3 month forecast and distressed markets
segments
R1,000,000
 Financial Year Key Clients
 YTD top clients
R0
 Analysis of Top 10 clients per market segment Jan-Mar (total Q1) Apr
 Profile production
 Specials performance

ONLINE REVENUE
• GDS grew by 204% on LY
• TBB grew by 31% on LY
• OTA grew by 167% on LY
Our Technology Partners
 OUR TECHNOLOGY PARTNERS

 SiteMinder:
Understanding today’s Internet economy demands greater immediacy and expectations from travellers.
Combined with round-the-clock support, SiteMinder products are specifically designed to help take
control of these dynamics, so you can ensure guest acquisition while enjoying greater efficiency, revenue
and economies of scale.

1. Channel Manager
Real time online, 250+ of the world’s top booking sites and GDSs putting the world at your doorstep

2. BookingButton (BON website)

Simple guest online booking experience, mobile-friendly, social-compatible and upsell capability to
increase profit margins.

3. GDS by SiteMinder
Access to Global Travel Network with reach to more than 500 000 travel agent
 OUR TECHNOLOGY PARTNERS

Centricity:
A web based 360° Customer Satisfaction Management solution, addressing the needs of both business to
obtain continuous, high quality, real time, actionable and distributed customer feedback and the needs of
customers to provide feedback to businesses in a convenient online and reliable method.
Integrated with CRM System and Hotel Property Management System ensures full automation.

Key Benefits
 Real time customer feedback
 Identify service failure trends
 Gain customer insights
 
Key Features
 Industry Benchmarks - Benchmark the hotel based
on region and business type.
 Alerts & staff notifications
 Online Reports
 TripAdvisor & OTA Integration, ensuring
Online Reputation Management
 Reply directly to customers from the app and
at the same time notify all of your colleagues.
 OUR TECHNOLOGY PARTNERS

BONNY (by protel Voyager):

A web based application for mobile – allowing guests to access hotel
information, services and facilities and even order room service!
 

Automated guest communication (by protel Messenger):

Ensuring we meet guests at every touch point via email & sms.
 Automated confirmation letters
 Pre-stay emailers to upsell hotel services
 Sms notification when room is ready
 BON PROCUREMENT
THE PROCESS OF PREPARATION AND DEMANDS OF BON HOTELS
PROCUREMENT

• My Market

• Research of Suppliers and Selection, Bulk purchasing

• Ordering – Process, Controls and Work Flow

• Reporting and Value Analysis

What is mymarket.com?
• mymarket.com is a fully integrated, customisable, business-to-business
procurement solution.

• Established in 2000, mymarket.com is an e-procurement solutions provider,

delivering innovative solutions to industry using world-class processes and
technologies.
BON PROCUREMENT

How does it work?

It offers customers access to
software applications (ASP) via the
internet to electronically procure or
sell products with a full range of
services for both Buyers and
Suppliers.
BON PROCUREMENT
BULK PURCHASING
Providing the right quality product at the right price and with an organized approach.
This improves the profitability of products by lowering the cost through bulk
purchasing.

Mozzarella Cheese
HOTEL SUPPLIER
R63.95 per Kilo

SAVING

HOTEL
1
23.5%
Mozzarella Cheese
HOTEL SUPPLIER
2 R48.95 per Kilo

HOTEL
3
BON PROCUREMENT
SAVING PER BON HOTEL

Usage Per Month Usage Per Annum RAND Value Per Annum
Mozzarella Cheese Mozzarella Cheese Mozzarella Cheese
190 kg 2280 kg R 145 806
2.2 TON

Usage Per Month Usage Per Annum RAND Value Per Annum
Mozzarella Cheese Mozzarella Cheese Mozzarella Cheese
190 kg 2280 kg R 111 606
2.2 TON
BON PROCUREMENT
PROCESS, CONTROLS AND WORKFLOW

BUYER

ORDER

APPROVER 1
Limit R2000

APPROVE DELIVERY

APPROVER 2

APPROVE

SUPPLIER
 BON PROCUREMENT
SUPPLIER SPEND ANALYSIS

Bulk Spend Sep-13

Name Amount Spend

Rich Meats R 67,566

Good Hope Meats R 10,765
N1 Meats R 29,667

NO. ITEM UOM RM GHM N1 Total spend

1 Chicken Fillet Supreme kg R 36.95 R 36.48 R 36.98 R 13,656.00

2 Chicken Quarters kg R 24.95 R 29.99 R 24.69 R 13,223.50
3 Beef Rump Portions kg R 90.95 R 69.99 R 85.95 R 12,395.00
4 Beef Sirloin Portions kg R 90.95 R 70.99 R 85.95 R 4,547.50
5 Beef Sausages Thick kg R 43.95 R 59.99 R 42.95 R 2,059.10
6 Pork Sausages Thick kg R 43.95 R 43.95 R 42.95 R 2,033.20
7 Lamb Loin Chops kg R 95.95 R 79.99 R 97.98 R 1,823.05
8 Beef Fillet Portions kg R 155.95 R 129.99 R 130.95 R 1,559.50

R 583.60 R 521.37 R 548.40 R 13,656.00

Total vs R 498.03
Saving Rand Value R 85.57
Saving % 14.66 Total Saving R 2,002.30
 Asset Blueprint
Designed to maximise quality, profit and long-term value for the owner’s assets
ASSET BLUEPRINT
Designed to maximise quality, profit and long-term value for the owner’s assets

• Contract compliance
• Facilities recommendations
• Sustainable practices - Cobiax Void Formers, WISY Filter, Grey water system

• Technology – PMS system, POS system, Cloud services

• Preventative maintenance plan
• Fixed asset register and audit
Financial & Expense Management Blueprint
Feasibility, budgeting and control of financial processes in the quest
for cost effective standards
FINANCIAL & EXPENSE MANAGEMENT
BLUEPRINT
Feasibility, budgeting and control of financial processes in the quest for cost effective
standards

• Income, expenditure and capital expense

• Operating forecasts and budget
• Benchmarking margins against a competitive set
• Accurate financial statements
• Unit accounts department
• Regional financial accounting assessment & overview
• Regional financial benchmark analysis/best in class

BON HO Hotel A
Stock Control / Junior Administrator
2 x Financial
Managers Hotel B
2 x Debtors Stock Control / Junior Administrator
Clerks
2 x Creditors
Hotel C
Clerks
Stock Control / Junior Administrator