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    Principles and Elements of Design

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    Glaiza Angel Macapagal
    The document discusses the principles and elements of design that make something visually appealing. It identifies the key elements of design as line, color, form and shape, space, texture, and value. It then explains each of these elements in more detail. It also discusses the principles of design, which are how the elements are arranged and prepared, including proportion and scale, emphasis, contrast, rhythm, unity, movement, and balance.

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    Principles and Elements of Design

    Uploaded by

    Glaiza Angel Macapagal
    82 views20 pages
    The document discusses the principles and elements of design that make something visually appealing. It identifies the key elements of design as line, color, form and shape, space, texture, and value. It then explains each of these elements in more detail. It also discusses the principles of design, which are how the elements are arranged and prepared, including proportion and scale, emphasis, contrast, rhythm, unity, movement, and balance.

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    The document discusses the principles and elements of design that make something visually appealing. It identifies the key elements of design as line, color, form and shape, space, texture, and value. It then explains each of these elements in more detail. It also discusses the principles of design, which are how the elements are arranged and prepared, including proportion and scale, emphasis, contrast, rhythm, unity, movement, and balance.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    82 views20 pages

    Principles and Elements of Design

    Uploaded by

    Glaiza Angel Macapagal
    The document discusses the principles and elements of design that make something visually appealing. It identifies the key elements of design as line, color, form and shape, space, texture, and value. It then explains each of these elements in more detail. It also discusses the principles of design, which are how the elements are arranged and prepared, including proportion and scale, emphasis, contrast, rhythm, unity, movement, and balance.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    Principles and Elements of

    Design
    Glaiza Angel B. Macapagal BSIT 3A
    What makes something
    visually appealing?

    • The way in which elements (your


    ingredients) and your principles (the way
    in which you prepare those ingredients)
    are arranged.
    • Line
    • Color
    Elements of • Form and shape

    Design
    • Space
    • Texture
    • Value
    Line

    • Types
    – Vertical-Represents dignity,
    formality, stability and strength.

    – Horizontal-Represents calm,
    peace and relaxation.
    – Diagonal-Represents action,
    activity, excitement and
    movement.

    – Curved- Represents freedom,


    the natural, having the
    appearance of softness, and
    creates a soothing feeling or
    mood
    Color

    • Color has an immediate


    and profound effect on
    design
    – Warm colors: Reds,
    oranges, yellows
    – Cool colors: Blues,
    purples, greens
    Form and Shape
    • Form (3D)- the shape and structure of
    something as distinguished from its
    substance or material

    • Shape (2D)- The two-dimensional contour


    that characterizes an object or area
    • Enlarging or reducing visual space

    Space Types
    -Open -Unused -Cramped
    Texture

    • The look and feel of an object


    – Smooth: Reflects more light (more
    intense)
    – Rough: Absorbs more light
    (appears darker)
    Value
    • The relative lightness or darkness
    of a color
    Methods
    -Shade: degree of darkness
    of a color
    -Tint: A pale or faint
    variation of a color
    • Proportion and scale
    • Emphasis
    • Contrast

    Principles of •
    •
    Rhythm
    Unity
    Design •
    •
    Movement
    Balance
    Proportion and
    Scale

    • Comparative relationships between


    elements in a design with respect to
    size.

    – 3:5 ratio is known as the Golden


    Mean
    Emphasis
    • The feature in a design that
    attracts one’s eye.
    – The focal point
    • Can be achieved through
    shape, color, line, size
    Contrast

    • Noticeably different
    – Can be created with:
    • Proportion and
    scale
    • Shape
    • Color
    • Texture
    • Etc.
    Rhythm
    • Repeated use of line,
    shape, color, texture or
    pattern
    – Types
    • Regular
    • Graduated
    • Random
    Unity
    Achieved through the
    consistent use of lines,
    color, material and/or
    texture within a design.
    Movement
    • Flow or feeling of
    action
    Balance
    • Parts of the design are
    equally distributed to
    create a sense of
    stability. Both physical
    and visual balance exist.

    – Symmetrical or
    formal balance
    – Asymmetrical or
    informal balance
    – Radial balance
    – Vertical balance
    – Horizontal balance
    Something Wrong?
    • Did I caught your interest?
    • Do you imagine what I have discuss.
    This is what happened
    without The elements of Design
    Your Turn:
    • This presentation contains a great deal of
    information about the principles and elements
    of design.
    • However, IT IS MISSING PICTURES
    THROUGHOUT!
    • Recreate this slide show in PPT using your
    choice of appropriate pictures focusing on
    products/logos/architecture/etc.

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