Tourist Site and Site Features & Research Methods in Tour Guiding
Tourist Site and Site Features & Research Methods in Tour Guiding
Tourist Site and Site Features & Research Methods in Tour Guiding
&
RESEARCH METHODS IN TOUR
GUIDING
Tourist Site and Sight Features
- A tourist site involves not only the sense of sight but also the other senses as well-----
Touch Smell
Sound Taste
The later (Sight Features) refers to what the eyes can see, such as beautiful sceneries.
A tourist site contains one or more tourist attractions, which may be a sight, event, the site’s history, an accommodation facility, a form of transportation, and the like. One or more tourist sites
comprises a destination. A tourist destination also includes access and amenities.
Access refers to transportation vehicles and infrastructure.
Vehicles could be bus, cars, trains, or aircraft.
Infrastructure could be roads railways, airports, seaports, and terminals.
Amenities include banks, internet access and mobile phone signal, health facilities and the like.
A tourism site could be a privately owned or government owned. It could be a complex, an island, a city, or a province.
How do we characterize an excellent tourism site?
Here in the criteria:
1. Must sell a “signature experience,” which is authentic and unique, engages a variety of
senses, and offers opportunities to experience in terms of culture, history, cuisine, and people;
2. Must meet international demand, which is based on understanding the target tourists, and meeting their expectations; and
3. Must practice a high standard of international marketing, which includes a functional website, high resolution and rights-
free images, video clips, social media campaigns, willingness to host familiarizations tours, and links with suppliers and
partners.
RESEARCH METHODS IN
TOUR GUIDING
Research Methods in Tour Guiding
The Merriam-Webster Dictionary defines research as “careful study and investigation for the purpose of discovering and
explaining new knowledge.” In basic education, we learn that the process of careful and systematic study sometimes referred to as
scientific methods starts by asking a question and coming up with research objectives before gathering facts and evidence.
The same goes for tour guide when they are doing research to prepare for their tour.
The first step is to define what the tour guide would like to find out or share with the tourists before going
through the aforementioned sources of information. The tour guide must also know the type of tourists who
will join the tour.
As noted by the Canadian Tourism
Commission, the product must meet the
demand, which means the type of information
gathered and how the information is arranged
should match the needs of the tourists.
Concluding remain must also be included.
This format can be used in arranging the information: