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L'Oréal Paris The Power of Push and Pull in Social Media Marketing

L'Oréal Paris uses both push and pull strategies for their social media marketing. Push strategies like ads and emails increase brand recognition and reach, while pull strategies like influencer marketing and user-generated content create stronger brand connections and engagement. L'Oréal Paris measures their successful campaigns across various social media platforms like Facebook, Instagram, and YouTube using engagement rates, reach, and sales.

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pavithran selvam
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150 views10 pages

L'Oréal Paris The Power of Push and Pull in Social Media Marketing

L'Oréal Paris uses both push and pull strategies for their social media marketing. Push strategies like ads and emails increase brand recognition and reach, while pull strategies like influencer marketing and user-generated content create stronger brand connections and engagement. L'Oréal Paris measures their successful campaigns across various social media platforms like Facebook, Instagram, and YouTube using engagement rates, reach, and sales.

Uploaded by

pavithran selvam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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L'Oréal Paris

The Power of Push and Pull


in Social Media Marketing

Presented By
S Pavithran
22MBA10005
Content
•Introduction
•Push Strategies
•Pull Strategies
•Social Media Platforms Used by L'Oréal Paris
•Influencer Marketing
•User-Generated Content
•Metrics and Measurement
•Conclusion
INTRODUCTION

•Definition of social media marketing


•Importance of social media marketing for
businesses
•Overview of L'Oréal Paris and its social
media marketing strategies
Push Strategies

•Push strategies involve pushing a message to the


audience.
•L'Oréal Paris uses push strategies such as social
media ads and email marketing.
•L'Oréal Paris' push strategies increase brand
recognition and reach.
Pull Strategies

Pull strategies involve attracting the audience to


he brand.
L'Oréal Paris uses pull strategies such as
nfluencer marketing and user-generated content.
L'Oréal Paris' pull strategies create a stronger
brand connection and increase engagement.
Social Media Platforms Used by L'Oréal Paris

•L'Oréal Paris uses various social media platforms


such as Facebook, Instagram, and YouTube.
•Different social media platforms offer different
benefits to the brand.
•L'Oréal Paris has successfully executed
campaigns on various social media platforms.
Influencer Marketing
•Influencer marketing involves partnering with social
media influencers.
•L'Oréal Paris collaborates with influencers to
increase brand credibility and reach.
•L'Oréal Paris' influencer marketing campaigns have
resulted in increased engagement and sales.
User-Generated Content

•User-generated content is created by the


audience.
•L'Oréal Paris encourages its audience to create
content and share it with the brand.
•L'Oréal Paris' user-generated content
campaigns have resulted in higher engagement
and a stronger brand connection.
Metrics and Measurement

•Metrics and measurement are essential to track the


success of social media campaigns.
•L'Oréal Paris uses metrics such as engagement
rates, reach, and sales.
•L'Oréal Paris' successful campaigns have been
measured using various metrics.
Conclusion
•L'Oréal Paris' push and pull social media marketing
strategies have resulted in increased engagement
and sales.
•Future trends in social media marketing include the
use of augmented reality and chatbots.
•L'Oréal Paris' success in social media marketing is a
result of effective push and pull strategies.

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