BUSN119

Individual Case Study

&
Group Work
 Short Case Analysis Assignment – 60 marks, worth 10%
PURPOSE
The purpose of this assignment is to provide students an opportunity to demonstrate critical thinking, as
you analyze, evaluate and apply relevant information regarding the role of business in regards to the
changing trends that Covid-19 has caused from an operations management and employee motivation
perspective.
IMPORTANCE
As business students case analysis assignments will help you to apply many of the essential
employability skills necessary for today’s ever-changing business environment. Being able to think
through the issues presented in the case and offer your insights based on concepts that you have learned
in this course; along with, relevant research from a number of different sources, demonstrates your
ability to understand and articulate strategies that are needed for today’s business environment.
Instructions
Begin by reading “Tim Hortons uniform may soon include masks, as drive-thrus and dining rooms get a
pandemic makeover”. As you read the Toronto Star article, make notes and consider how operations
processes such as site selection, capacity planning and managing operations relate to the service industry
that Tim Horton’s represent. Also consider how employee motivation may impact the operations process.
Reading:
https://www.thestar.com/business/2020/05/12/tim-hortons-prepares-to-welcome-customers-back-to-its-din
ing-rooms.html

When you are done reading, you will use the case analysis process to write a report about the operational
and employee motivational challenges that Covid-19 presents service industries like Tim Horton’s. Use
this website to help you understand the elements required for writing a case analysis:
https://www.wikihow.com/Analyse-a-Case-Study; along with the questions below to guide you. Use the
headings provided in bold to structure your report as well.
Quesitons
1. BUSINESS ENVIRONMENT – Begin your analysis by discussing the business environment
that Tim Horton’s is operating in. To do this, describe the type of organization that Tim Horton’s
and two of their competitors are part of; also include: brief information about their market and
consumers. Finally, discuss any significant changes that occurred in the business environment they
are operating in; include new things they are doing as well: 1 - 1.5 pages (8 marks)
2. BUSINESS STRUCTURE – Next, discuss the management structure, employee base and
financial history including annual revenues and profit of Tim Horton’s. Include in yourdiscussion a
brief overview of the leaders of Tim Horton’s and include any CSR initiatives that the leadership
team has embarked on: 1 page (6 marks)
Questions, Cont.
3. PROBLEM IDENTIFICATION – Identify the key issues regarding Covid-19 and Tim Horton’s
from an operations process perspective including how Covid-19 impacts site selection, capacity
planning, managing operations and employee motivation:1 - 1.5 pages (8 marks)
4. BUSINESS RESPONSE – Examine the steps that Tim Horton’s has taken operationally to deal
with Covid-19 include a chronological progression of steps taken or steps that they could have
taken. Include in your discussion things that they did that were successful and things that were not
successful: 1 page (6 marks)
Questions, Cont.
 5. RECOMMENDATIONS – Based on what you have researched and what you have studied in this course,
identify three things that you would recommend Tim Horton’s do to ensure that operation processes are
successful, employees stay motivated and they stay competitive in the eyes of the consumers (CSR may
come in here as well). You may need to consider what their competitors have done. Ensure that you use
specific examples and support your response with course concepts and appropriate research: 1 - 1.5 pages (8
marks)
 6. CONCLUSION – Discuss what changes you would make to Tim Horton’s so that the recommendations
you proposed will be effective. Then, conclude the discussion by reviewing your findings and emphasizing
what you would do differently in this case if you were the leader or operations manager: 1 page (6 marks)
 7. REFERENCES – include APA in-text citations in the written content for all facts, ideas, statistical
information, quotes or paraphrased information used when writing this analysis. Include a properly
formatted reference list on its own page at the end of the case analyse report: 1 page (12 marks - 6 marks for
correct use of in-text citations and 6 marks for correct formatting of reference page)
Document Formatting
DOCUMENT FORMATTING
Content should be single spaced, with a space between each paragraph. Use 12 pts font size, Arial
or Calibri. Use the headings provided. Save the competed document as a PDF file for submission.
There should be 6-7.5 pages of typed content in total, *including the reference page there should
be no more than 7 – 8.5 pages. You will also need to include the following:
• Cover Page – include a properly formatted cover page, with your first and last name, student
number, class section, date submitted and your professor’s name (3 marks)
• Table of Contents – include a table of contents, use MS word for this. To access, click the
References tab, then select one of the preformatted table of contents. (3 mark
Submission
SUBMISSION
 Ensure that you have completed all elements of the assignment an answered all questions. Check
for any spelling or grammatical errors. Ensure that you have cited all researched material used in
the written content using APA in-text citations and included an APA reference list on a separate
page.
 Submit the completed report to the drop box in e.centennial by Saturday of week 13.
Questions?
 Business Venture Assignment – 100 marks,
worth 20%
 PURPOSE: The purpose of this assignment is for students to learn how to work effectively in
teams and to apply the skills they have learned about business and entrepreneurship to develop a
business idea.
 IMPORTANCE: This assignment will help you to apply your skills in order to explore the
entrepreneurial mindset and elements required for a business plan. It will also enable you to
reflect on CSR as it directly applies to the business idea that your group creates. Finally, this
assignment will provide you with the opportunity to perform a PESTLE analysis to assess and
better understand the operating environment for your business. All of these elements are integral
to the new essential employability skills that students need to develop to be successful in today’s
business environment.
Business Venture - Teams
 BUSINESS VENTURE TEAMS: This is a team project; teams will work as a group to complete
the work required for this project as per direct by your instructor. Teams have been set up for
students in e.centennial, the computer has randomly placed you into a group. To see what group
you are in: go to the course shell in e.centennial, select Communications, then click on Groups;
you will see a link for the Business New Venture Assignment, click on the number to see the
names of the people in your group. Use the email icon or the class list to email your group
members.
 COLLABORATION: To ensure that effective online collaboration occurs, each team will use MS
Teams to complete this assignment. MS Teams is an app that is accessible through your
my.centennial Outlook email.
Instructions
STEP 1: MEET YOUR TEAM AND GET ORGANIZED 20 marks
• Go to the discussion board, introduce yourself to your team: 1) let your teammates know what part of the world you are in;
along with, 2) a skill that will benefit the team; and, 3) one that you hope to learn over the duration of this assignment. For
example, if you have leadership skills or want to develop that skill set, let your teammates know. (8 marks)
• Select a team name & a team leader: In the discussion board, think of a team name that will also be your company name.
Then, select a leader who will be responsible for: 1) emailing the professor to let the professor know that they are the leader.
2) The leader will also, set up MS Teams – the professor will email instructions on how to do this simple task when the
professor replies to the leader’s email; the leader will notify the team once MS Teams is set up. 3) The leader will submit the
final assignment to the drop box in e.centennial (3 marks)
• Develop a Workplan: Use the Planner app; create a weekly schedule for what needs to get done to complete all elements of
the plan – to access, click the plus sign in MS Teams and then select Planner. (9 marks)
Create a Business Plan
Step 3: Create a partial business plan 75 marks
Once you have a business idea you will need to create a plan. To add a creative element to the plan
and to ensure that too much content is not created, students will create a visual report.
Business Plan
1. Executive summary (business description) (8 marks)
i. Include all elements from this section
2. Identifying your business opportunity (12 marks)
i. Include all elements from this section, except:
Omit the date the business was registered/incorporated, address and contact information – *if you
were doing this for real, you would include that information
ii. Include CSR aspect here
Business Plan
3. Marketing and sales strategy of the business plan (15 marks)
i. Include all elements
4. Your team (12 marks)
i. Include all elements, except:
• Omit the recruitment, training plans and associated costs
5. Operations (8 marks)
i. Include the first two sections only: Daily Operations & Facility Requirements
• Omit the last two sections
Business Strategy
6. Financial forecasts of the business plan (8 marks)
i. Include Cash Flow statements for 3 months
• Omit the other sections
7. PESTLE Analysis (12 marks)
i. Be sure to connect how the PESTLE relates to the overall business idea in the executive
summary.
When you a done, please check
WHEN YOU ARE DONE, CHECK:
• that you have completed all sections indicated for the business plan
• that you have used MS PowerPoint to create the plan, export it as a PDF file for submission
• writing: there should be no spelling, typing or grammatical errors in the business plan
• references: use APA in-text citations for any research used in the writing of the business plan, include an APA reference list
as the last slide
• formatting: use headings for each section, balanced images; document presentation looks professional
SUBMISSION:
• Submit as a PDF file to the drop box in e.centennial
• Due last day of class
Additional Resources
Additional Resources - In addition to the resources needed to complete the business plan, our college library resources on APA &
Centre for Academic English for writing, you may find the below resources useful as well; each have excellent examples that are
very easy to follow or useful information that will help:
• PESTLE Analysis: https://pestleanalysis.com/how-to-do-a-pestle-analysis/

• How to Write Your Reports in PowerPoint Instead of Word: Nine Tips for
Getting Started: https://depictdatastudio.com/how-to-write-your-reports-in-powerpoint/

• APA Citation Guide, Columbia College: https://columbiacollege-ca.libguides.com/apa

• ESL Writing Lab, Owl Purdue:
https://owl.purdue.edu/owl/english_as_a_second_language/esl_instructors_tutors/esl_instructors_and_students.html
Questions?
For now
 Take the time to get in contact with your team members.
 Create the norms
 Divide the work evenly
 Make sure that you know when to deliver.
 Everyone should contribute.
 Make sure you will complete the work by the end of the semester.
 If any of the team members do not communicate, there will be consequences.