Guatemalan Coffee: 2019, Faces & Our Cultures. All Rights Reserved

Estela
Jannelle
López Díaz
------------- EMPOWERING THEIR FUTURE -------------
GUATEMALAN
 2019, FACES & OUR CULTURES. ALL RIGHTS RESERVED.
20%
80%
AGENDA
• Introduction
• Industry Overview
• Flavor Profile & Growing Regions
• Production Process
ABOUT ME
• My Life in Guatemala
This is my country
Currency: Quetzal (Q)

Population: 16.9 Million
Guatemala is one of the most
important coffee producers around MEXICO
the world on volume and mainly on

quality.
INDUSTRY
OVERVIEW
DESPITE IT´S SMALL GEOGRAPHIC SIZE
GUATEMALA IS THE 10TH LARGEST
COFFEE PRODUCER IN THE WORLD
**Volume in thousands of 60 kilo bags.

COFFEE REPRESENTS 40% OF THE
COUNTRY´S AGRICULTURAL REVENUE
Total production:
3.9 million (60kg bags)
MAINLY FOR EXPORTS
Total consumption:
340,000 (60 kg bags)
Per capita consumption: 1.27 kg
FUN FACT: IN GUATEMALA COFFEE CONSUMPTION IS PART OF OUR CULTURE
EVEN AT A YOUNG AGE. WE HAVE “CAFECITO” KIND OF LIKE THE ENGLISH
TEA TIME. ITS AROUND 5:00 PM AND EVERYONE IN THE HOUSE JOINS.
ALMOST 50% OF GUATEMALA COFFEE
EXPORTS GOES TO THE US
Netherlands 2%
OTHER IMPORTANT
MARKETS:
•JAPAN
•CANADA
•BELGIUM
DO YOU KNOW WHY
COFFEE CAN TASTE
DIFFERENT, EVEN THOUGH
IT MAY LOOK THE SAME?
GUATEMALA´S COFFEE IS PRODUCED IN 8
DIFFERENT REGIONS
125,000 farms
in diverse regions that offer more than
300 different microclimates.
Coffee production takes place through large farms and
cooperatives of small local farmers.
FLAVOR PROFILE AND GROWING
REGIONS
The varying climates and landscapes influence the flavor profile of the
coffee beans.
Each regions creates a distinct flavor profile.

There are 8 different regions producing coffee in the country
Each one has distinct cup profile,

climate, soil and altitude.
Guatemala has unique growing

conditions and its climate is one of the
most diverse in the world for coffee
production.
HIGHER ELEVATIONS
Guatemalan coffee beans grown at

HIGHER ELEVATIONS, such as those
at Huehuetenango,
will have brighter flavor notes ranging

from berries to green apple to citrus.
LOWER ELEVATIONS
Guatemalan coffee beans grown at

LOWER ELEVATIONS, such as those
grown on the slopes of volcanoes in
Antigua
will have a floral and citrus aroma with

chocolate and sweet flavors.
ONE OF THE BEST COFFEES IN THE
WORLD
The highlands of Guatemala produce several of the world’s finest and most distinctive coffees.
Guatemalan coffee can be found worldwide.
Fun fact: Try to find a Starbucks in the world that doesn’t sell
Guatemalan coffee! They are the biggest buyer of
Guatemalan Coffee. They buy 350,000 69-kilo bags
of coffee every year.
PRODUCTION PROCESS
THE PROCESS OF MAKING
COFFEE
1
SEEDING
2
GROWING
3
HARVEST
4
PROCESSING &
5 6 7
ROASTING BREWING
SELECTIN
DRYING G
EXPORT
1
SEEDING
Coffee is planted in different
environments.
THIS IS HOW A COFFEE

PLANTATION IN
GUATEMALA
LOOKS LIKE
Arabica beans are usually grown in the shade. Shade-grown 2
coffee farms utilize different types and heights of trees to create
an environment that is ecologically diverse. GROWING
Depending on the variety, it will take approximately 3 to 4
years for the newly planted coffee trees to bear fruit and be ready
for harvest. For harvest, the beans must be mature, with a deep
3
red color. HARVEST
Coffee plant with mature, deep

red beans known as “cherries.”
Coffee plant with immature

(green) beans.
Coffee is usually harvested by hand. Hand-picking coffee is a
labor-intensive process. 3
HARVEST
After harvesting the next step is to remove the coffee seeds
from the ripe fruit and dry them. This can be done in two
ways: the dry and the wet methods.
4
PROCESSING &
DRYING
The dry method: involves drying the whole cherry. The coffee cherries
are usually spread out in the sun on a cement terrace. 4
PROCESSING &
As the cherries dry, they are turned by hand to ensure even drying. It can DRYING
take up to 4 weeks before the cherries are dried sufficiently.
The wet method: requires the use of special equipment and the availability of water.
4
The cherries are pulped by a machine that squeezes them so that the flesh and the skin PROCESSING &
are separated from the beans.
DRYING
The coffee is washed with clean water and then is dried either in the sun, in a
mechanical dryer, or by a combination of both.
Beans are then hulled: Machinery removes the parchment layer from
wet processed coffee. Hulling dry processed coffee refers to
4
PROCESSING &
removing the entire dried husk of the dried cherries. DRYING
5
Beans are then graded (sorted according to size)
Finally, defective beans are removed either by hand or by

machinery, ensuring that only the finest quality coffee beans SELECTING
are exported.
Coffee is exported in green after the husk has been taken
EXPORT
off and coffee has been sorted and classified.
A small portion of the Guatemalan production remains in Guatemala for

local customers and the process continues as follows:
Roasting process: transforms green coffee into the
aromatic brown beans. The beans are kept moving
throughout the entire process to keep them from
6
ROASTING
burning.
After roasting, the beans are immediately cooled either by air or water.
When coffee is roasted it usually has a limited shelf life, so coffee is
6
roasted in the country where it’s being consumed. ROASTING
7
These are the best brewing methods for Guatemalan coffee. The
consumer can decide how they want the coffee served.
BREWING
French Press
This method highlights the full body
and sweetness by letting the coffee to
stay in contact with the water for
much longer. Usually used by those
who prefer a darker brewed coffee.
Cold Brew
Pour over This method is used for strong and
This method helps to highlight the acidity refreshing cups of coffee. The long steep
and the flavor notes of the coffee. It’s time helps to extract the sweetness and
usually used to bring out the fruity and the body while the cold water greatly
floral notes of the coffee. reduces the acidity.
MY LIFE IN
GUATEMALA
WHO I AM
MY NAME IS:
I AM:
YEARS
OLD
MY FAMILY
MY SCHOOL
MY FRIENDS
MY HOBBIES
MY GOALS
POP QUIZ!
1. Why is coffee so important to the Guatemalan economy?
2. What are some of the unique characteristics of the coffee industry from
planting to harvesting and processing?
3. Coffee is a labor intensive crop. What might be some of the positive and
negative ramifications of this characteristic?
4. What are some of the differences among the brewing methods available for
coffee?
5. Should a company like Starbucks be able to dictate its demands to Guatemalan
coffee growers?
 2019, FACES & OUR CULTURES. ALL RIGHTS RESERVED.

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Estela

------------- EMPOWERING THEIR FUTURE -------------

Currency: Quetzal (Q)

the world on volume and mainly on

**Volume in thousands of 60 kilo bags.

Each regions creates a distinct flavor profile.

Each one has distinct cup profile,

Guatemala has unique growing

Guatemalan coffee beans grown at

will have brighter flavor notes ranging

Guatemalan coffee beans grown at

will have a floral and citrus aroma with

Guatemalan coffee can be found worldwide.

THIS IS HOW A COFFEE

Coffee plant with mature, deep

Coffee plant with immature

Finally, defective beans are removed either by hand or by

A small portion of the Guatemalan production remains in Guatemala for

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