LAKMÉ

India’s Biggest Beauty Brand

AGENDA

• Introduction
• Challenges
• Opportunities
• Problems & Solution
(identification)
• MARKETING
STRATEGIES
• Conclusion
20XX Pitch Deck 2
 LAKMÉ-INTRODUCTION
India's iconic cosmetics brand for over 70 years.

1.Tata Group + Laboratoires Garnier

-The story of a successful joint venture.

-Beauty made affordable for millions of Indian women.

2. From lipsticks to skincare: Lakme's product range for every need.

-A brand that understands and celebrates the diversity of Indian beauty

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 CHALLENGES
1.Limited availability of raw materials for cosmetics production.

2.Limited distribution channels and reach, especially in rural areas.

3.Lack of awareness and acceptance of cosmetics among Indian consumers.

4.Competition from established foreign cosmetics brands.

5.Limited investment and infrastructure in the cosmetics industry in India.

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 OPPORTUNITIES
1.Growing middle-class population with increasing disposable income.

2.Rising aspirations and awareness among Indian women about beauty and grooming.

3.Focus on developing and promoting indigenous products and brands by the Indian
government.

4.Collaborating with international partners for access to technology and expertise.

5.Diversification into new product categories and segments to meet evolving consumer
needs.

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MARKET GAP Affordability, Accessibility, Indigeneity, Diversity, Quality

Middle class was the Emerging population in India

FINANCIALS INCOME for INDIAN’s in early days of independence was low

COSTS Loss of productivity costing consumers thousands of dollars 

PROBLEM
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 SOLUTION

CLOSE THE GAP TARGET AUDIENCE

Our product makes consumer lives easier, and no Our target audience is Gen Z (18-25 years old)
other product on the market offers the same features

COST SAVINGS EASY TO USE

Reduce expenses for replacement products  Simple design that gives customers the targeted
information they need

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 UNIQUE
Only product specifically dedicated to this niche market

FIRST TO MARKET
First beautifully designed product that's both stylish and functional

TESTED
Conducted testing with college students in the area

PRODUCT AUTHENTIC
OVERVIEW Designed with the help and input of experts in the field 

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 PRODUCT BENEFITS

Cool and stylish product

Areas for community connections 
Online store and market swap

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COMPANY
OVERVIEW
BUSINESS MODEL

ABSTRACT
We based our research on market trends and social media

DESIGN
We believe people need more products specifically dedicated
to this niche market

RESEARCH
Minimalist and easy to use 

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 MARKET OVERVIEW

$3 BILLION $1 BILLION $2 BILLION

Freedom to invent Opportunity to build Few competitors

Selectively inclusive market Fully inclusive market Specifically targeted market
Serviceable available market Total addressable market Serviceable obtainable market

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 MARKET COMPARISON

$3B $2B $1B

OPPORTUNITY TO FREEDOM TO INVENT FEW COMPETITORS

BUILD
Addressable market Serviceable market Obtainable market

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 OUR COMPETITION

CONTOSO COMPETITORS

Our product is priced below that of other Company A

companies on the market Product is more expensive
Design is simple and easy to use, compared to Companies B & C
the complex designs of the competitors Product is expensive and inconvenient to use
Affordability is the main draw for our Companies D & E
consumers to our product Product is affordable, but inconvenient to use

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OUR COMPETITION

CONVENIENT

Competitor A
CONTOSO

AFFORDABLE EXPENSIVE

Competitor D
Competitor C
Competitor B

Competitor E

INCONVENIENT

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 GROWTH STRATEGY

FEB 20XX
Roll out product to high profile or top-level participants to help establish
the product

MAR 20XX
Release the product to the general public and monitor press release and
social media accounts

OCT 20XX
Gather feedback and adjust product design as necessary

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TRACTION
Forecasting for success

KEY METRICS REVENUE BY YEAR

Clients Orders Gross revenue Net revenue $40,000

20XX 10 1100 $10,000 $7,000 $30,000

20XX 20 200 $20,000 $16,000

$20,000

20XX 30 300 $30,000 $25,000

$10,000

20XX 40 400 $40,000 $30,000

$0
20XX 20XX 20XX 20XX

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TWO-YEAR ACTION PLAN

DRAFT BLUEPRINTS G AT H E R F E E D B A C K DELIVER TO CLIENT

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

RUN FOCUS GROUPS T E S T D E S I GN L A U NC H D E S I G N

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 FINANCIALS

Year 1 Year 2 Year 3

INCOME
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
GROSS PROFIT 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
TOTAL EXPENSES 7,593,750 52,800,000 187,920,000

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 MEET THE TEAM

TA K U M A H AYA S H I ​ M I R J A M N I L S S ON ​ F L OR A B E R G G R E N ​ R A J E S H S AN TO S H I ​
President Chief Executive Officer Chief Operations VP Marketing
Officer

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 MEET THE TEAM

TA K U M A H AYA S H I MIRJAM NILSSON​ FLORA BERGGREN​ RAJESH SANTOSHI

President Chief Executive Officer Chief Operations Officer VP Marketing

GRAHAM BARNES R O WA N M U R P H Y ELIZABETH MOORE ROBIN KLINE

VP Product SEO Strategist Product Designer Content Developer

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 FUNDING

$14,000 $12,000 $82,000 $32,000

ANGEL INVESTMENTS P R O P E RT Y SHARES CASH

Amount obtained through Revenue obtained from Number of shares converted Liquid cash we have on hand
other investors property rentals into USD

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 SUMMARY

At Contoso, we believe in giving 110%. By using our next-

generation data architecture, we help organizations virtually
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO
says, "Efficiencies will come from proactively transforming
how we do business.”

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THANK YOU
Mirjam Nilsson​

206-555-0146

mirjam@contoso.com

www.contoso.com

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