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    EPECP 301 Media Advertising Lecture Notes.

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    Martin Panashe Chirinda
    Media advertising refers to various mass media and alternative media channels where businesses can promote their products, services, or brands. Common types of advertising media include online search, social media, print, digital, direct mail, broadcast, outdoor, mobile, and product placement. Ethical standards for advertising include truth in advertising, clear disclosure, distinguishing advertising from news, and responsible use of consumer data. Maintaining high ethics is important for businesses to build reputation, customer satisfaction, and trust.

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    EPECP 301 Media Advertising Lecture Notes.

    Uploaded by

    Martin Panashe Chirinda
    32 views8 pages
    Media advertising refers to various mass media and alternative media channels where businesses can promote their products, services, or brands. Common types of advertising media include online search, social media, print, digital, direct mail, broadcast, outdoor, mobile, and product placement. Ethical standards for advertising include truth in advertising, clear disclosure, distinguishing advertising from news, and responsible use of consumer data. Maintaining high ethics is important for businesses to build reputation, customer satisfaction, and trust.

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    EPECP 301 Media Advertising Lecture notes.

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    Media advertising refers to various mass media and alternative media channels where businesses can promote their products, services, or brands. Common types of advertising media include online search, social media, print, digital, direct mail, broadcast, outdoor, mobile, and product placement. Ethical standards for advertising include truth in advertising, clear disclosure, distinguishing advertising from news, and responsible use of consumer data. Maintaining high ethics is important for businesses to build reputation, customer satisfaction, and trust.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    32 views8 pages

    EPECP 301 Media Advertising Lecture Notes.

    Uploaded by

    Martin Panashe Chirinda
    Media advertising refers to various mass media and alternative media channels where businesses can promote their products, services, or brands. Common types of advertising media include online search, social media, print, digital, direct mail, broadcast, outdoor, mobile, and product placement. Ethical standards for advertising include truth in advertising, clear disclosure, distinguishing advertising from news, and responsible use of consumer data. Maintaining high ethics is important for businesses to build reputation, customer satisfaction, and trust.

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    © All Rights Reserved
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    of 8

    MEDIA ADVERTISING

    •WHAT IS ADVERTISING MEDIA?


    ADVERTISING MEDIA REFERS TO A VARIETY OF MASS MEDIA
    OR ALTERNATIVE MEDIA CHANNELS WHERE BUSINESSES
    CAN PROMOTE THEIR PRODUCTS, SERVICES, OR BRAND.
    •TYPES OF ADVERTISING
    ONLINE SEARCH ADVERTISING.
    SOCIAL MEDIA ADVERTISING.
    PRINT.
     DIGITAL MEDIA ADVERTISEMENTS
     DIRECT MAIL.
     BROADCAST, VIDEO AND TV ADVERTISING.
     OUT-OF-HOME (OOH) OUTDOOR ADVERTISING, OUTDOOR SIGNAGE
     CELL PHONE MOBILE ADVERTISING.
     PRODUCT PLACEMENT
    The ethics of Media advertising
    Ethical standards for advertising
     SHARE A COMMON OBJECTIVE OF TRUTH.
     OBLIGATION TO HIGH PERSONAL ETHICS IN CREATING AND SHARING
    COMMERCIAL INFORMATION.
     CLEARLY DISCLOSE ALL MATERIAL CONDITIONS AND ENDORSEMENT IDENTITIES.
     DISTINGUISH BETWEEN ADVERTISING AND NEWS OR EDITORIAL CONTENT.
     TRANSPARENT USAGE OF PERSONAL INFORMATION.
    MEDIA ETHICS IS IMPORTANT 

     IN ORDER TO MAINTAIN A DECENT REPUTATION WITHIN YOUR INDUSTRY,


     GENERATE CONTENT WITHIN MEDIA THAT IS UNBIASED, AND
     PRACTICE A CODE OF ETHICS THAT ACTS IN ALIGNMENT WITH YOUR COMPANY'S VALUES

    SOME OF THE PRIMARY BENEFITS INCLUDE:


     REPUTATION - COMPANIES THAT MARKET CONSISTENT WITH ETHICAL NORMS OR
    EXPECTATIONS BUILD A POSITIVE REPUTATION WITH THE PUBLIC.
     CUSTOMER SATISFACTION/LOYALTY - DELIVERING A PRODUCT THAT IS CONSISTENT WITH
    ADVERTISING ESTABLISHES TRUST OR CONFIDENCE WITH CUSTOMERS
    ETHICS OF ADVERTISING

    • ADVERTISING ETHICS ARE SUGGESTED FOR 


     MAINTAINING HUMAN DIGNITY,
     HONESTY,
     SOCIAL DUTY, AND
     RESPONSIBILITY.
    • IT IS SAID THAT ADVERTISING ISN'T UNETHICAL AT ALL; HOWEVER, IT CAN
    CHANGE, FALSIFY, OR DECEIVE THE REALITY BY RECOMMENDING SOMETHING
    THAT ISN'T SO
    SOCIAL MEDIA ADVERTISING

     IS A TYPE OF DIGITAL MARKETING THAT UTILIZES SOCIAL NETWORKS


    SUCH AS FACEBOOK, TWITTER, AND INSTAGRAM TO DELIVER PAID
    ADS TO YOUR TARGET AUDIENCE.
     SOCIAL MEDIA ADS ARE A QUICK AND EFFECTIVE WAY TO CONNECT
    WITH YOUR CONSUMERS AND BOOST YOUR MARKETING CAMPAIGNS
     SOCIAL NETWORKING SITES MAKE ADVERTISING EFFECTIVE
    BECAUSE THEY ALLOW BUSINESSES TO ADVERTISE THEIR
    PRODUCTS TO PROSPECTS AND CUSTOMERS AND
     POTENTIALLY GET THE NEWS OUT TO THE PUBLIC BY INTERACTING
    AND NETWORKING WITH ENGAGED FOLLOWERS.
    TOP RISKS AND CHALLENGES OF SOCIAL MEDIA MARKETING.

    • EASY TO HACK. THE FIRST RISK IS THE FACT THAT SOCIAL MEDIA PLATFORMS
    ARE SO EASY TO HACK.
     COMPETITIVE EXPOSURE.
     NO POLICIES OR PROCEDURES.
     NOT ESTABLISHING GOALS OR METRICS.
     NOT UNDERSTANDING THE AUDIENCE.
     RISKY BUSINESS.
     LOSS OF IP AND SENSITIVE DATA.
    TOP 5 BENEFITS OF SOCIAL MEDIA MARKETING

     BRAND AWARENESS. COMPANIES OF ALL SIZES AND INDUSTRIES


    WANT TO GET THEIR NAMES OUT THERE.
     INCREASED REVENUE.
     BETTER CUSTOMER SERVICE.
     RETARGETING OPPORTUNITIES.
     LEARN MORE ABOUT SOCIAL MEDIA MARKETING.

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