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    B2B - Group 3 - Jackson Case Study

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    riya agrawalla
    Jakson was able to build its brand through several strategies: focusing on customer service through CRM and ERP systems; infusing youth and innovation to improve efficiency; co-branding with Cummins to build reputation for commitment and quality; and using marketing segmentation to target key customer segments and provide customized solutions. Jakson worked ahead of industry standards and engaged in consistent branding activities through promotional advertisements.

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    B2B - Group 3 - Jackson Case Study

    Uploaded by

    riya agrawalla
    288 views5 pages
    Jakson was able to build its brand through several strategies: focusing on customer service through CRM and ERP systems; infusing youth and innovation to improve efficiency; co-branding with Cummins to build reputation for commitment and quality; and using marketing segmentation to target key customer segments and provide customized solutions. Jakson worked ahead of industry standards and engaged in consistent branding activities through promotional advertisements.

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    Jakson was able to build its brand through several strategies: focusing on customer service through CRM and ERP systems; infusing youth and innovation to improve efficiency; co-branding with Cummins to build reputation for commitment and quality; and using marketing segmentation to target key customer segments and provide customized solutions. Jakson worked ahead of industry standards and engaged in consistent branding activities through promotional advertisements.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    288 views5 pages

    B2B - Group 3 - Jackson Case Study

    Uploaded by

    riya agrawalla
    Jakson was able to build its brand through several strategies: focusing on customer service through CRM and ERP systems; infusing youth and innovation to improve efficiency; co-branding with Cummins to build reputation for commitment and quality; and using marketing segmentation to target key customer segments and provide customized solutions. Jakson worked ahead of industry standards and engaged in consistent branding activities through promotional advertisements.

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    Jakson Evolution of Brand

    Group 3
    Rajnandini Rathore - 20PGDM107
    Anushka Awasthi - 20PGDM090
    Jannat Shami - 20PGDM095
    Shubham - 20PGDM076
    Sneh Dassani - 20PGDM115
    Srijan Sigtia - 20PGDM079
    Macro environmental factors that shaped the business
    dynamics for Jakson

    Gap in supply and Economic Growth Less efficiency of old Competitive


    demand of grid and Rapid conventional methods landscape and IT
    power, subsidized Industrialization and new government proficiency
    diesel regulations
    Jakson ability to build a brand and brand equity

    Customer-focused strategy
    Infusion of youth and with use of CRM and ERP Good market
    innovation increased providing excellent Reputation in terms of
    overall efficiency of the customer service and post commitment and
    business. sales support quality

    Essence of Co- Branding Collateral


    Working ahead of the
    branding with Activities and continuity,
    industry standards.
    Cummins repetition and symmetry of
    promotional advertisements
    ● Unique approach of selecting the right
    customer. Primary segments they targeted
    for growth -
    - Infrastructure - Industrial
    - Agriculture - Commercial.
    ● Focused on seasonal trends for each
    Use of marketing segment.
    segmentation to ● Customised its product and services for big
    achieve its customers and provide them a single
    window solution.
    business goals
    ● Targeted sectors in industrial segment like
    cement, realty, automotive power and
    telecommunication sector.
    ● Started EPC - Engineering, Procurement &
    Construction to provide end to end solutions
    for various segments.
    THANK YOU

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