Text Information and Media - Q4 - Week5

Text Information
and Media
Lesson Objectives
01 Describe the different dimension of text information

and media
Analyze how the different dimensions are formally

02
and informally produced
Produce a creative text-based using design principle

03
and elements
Compare the following pictures.
1. What is the message of the signages?
2. What are their similarities and differences?
3. Which signages do you think may the public be

easily persuaded to follow? Why?
4. Do you think the guidelines in producing

appropriate text media is being applied in the
following signages? Why?
Text Information and Media
Text, whether handwritten, typed, or shown on
screen, is a basic and dynamic medium for
presenting information or conveying ideas.
Text has a lot of power when it comes to

disseminating information, offering advice, and
making suggestions.
Text Information and Media
Text may be as simple as a single sentence or
word or as complex as news articles or
investigative reporting.
A text is always carefully written with the intent of

delivering a very clear message to the target
audience, regardless of how short or long it is
How Text is being Produced
1. Formal text-based materials are created and distributed
by established institutions (such as publishing companies,
news agencies, etc.) and go through a rigorous process of
editing or evaluation and are usually governed by
censorship of the state.
2. Informal text-based materials, on the other hand, come

from personal opinions or views on different issues,
processes, etc.
Guide Questions when
Creating/Evaluating Text Media
01 02 03
Who or what What techniques What is the
institution is are used to attract language used by
sending this and hold the writer?
message? attention?
Guide Questions when
Creating/Evaluating Text Media
04 05
How might the
What views are message be
represented? Are interpreted in
they balanced? different ways?
Typeface
The representation or style of a text in digital format is
referred to as typeface (also called font, font type, or type).
Alphabets, numbers, punctuation marks, symbols, and other
special characters are commonly used in a typeface.
When you install fonts on your screen, you'll see file

formats like True Type Font (.ttf), Open Type Font (.otf),
and so on.
Types of Typeface
a. Serif connotes formality and readability in large
amount of texts. This font isusually used for the body
text of books, newspapers, magazines and
researchpublication. Also, serif fonts give a classic or
elegant look when used for title orheading. Examples:
Times New Roman, Garamond, Baskerville
Serif Fonts
Times New Roman
Garamond
Baskerville
Types of Typeface
b. Sans Serif brings a clean or minimalist look to the
text. This font is used for clear and direct meaning of text
such as road signage, building directory or nutrition facts
in food packages. Also, sans serif fonts give a modern
look and is used primarily in webpage design.
Examples: Arial, Helvetica, Tahoma, Verdana, Calibri
Sans Serif Fonts
Arial Verdana
Helvetica Calibri
Tahoma
Types of Typeface
c. Slab serif - carries a solid or heavy look to text. This
font can be used for large advertising sign on billboards.
Examples: Rockwell, Playbill, Blackoak
Slab Serif Fonts
Rockwell
Playbill
Types of Typeface
d. Script draws much attention to itself because of
its brush-like strokes. Thismust be used sparingly and
not to be used in large body text. This font isusually
used in wedding invitation cards or other formal
events. Examples:Edwardian, Vladimir, Kunstle
Script Fonts
Edwardian
Vladimir
Kunstler
Types of Typeface
e. Decorative - caters to a wide variety of emotions
(such as celebration, fear, horror, etc.) or themes
(such as cowboys, circus, holidays, summer, kiddie,
etc.) Examples: Chiller, Jokerman, Curlz MT Design
Decorative Fonts
Chiller
Jokerman
Curlz MT Design
Principles and Elements
in Designing Text
Principles and Elements in
Designing Text
1. Emphasis - refers to how important or valuable a
piece of text-based contentis. You may make the text
bold, italicized, and heavier weighted, darkened
orlightened (depending on your background color) or
enlarged while trying tomake a point or highlight a
message.
Designing Text
2. Appropriateness - refers to how well a text is
suited to a particular audience, intention, or case.
Ensure that the selection criteria (tone, style, meaning,
and clarity) are followed when creating text-based
content. Refer to the discussion of font characteristics
for information on the typefaces to be used. When it
comes to vast bodies of text, the font should be
legible.
Designing Text
3. Proximity - refers to how near or far the text

elements are to one another. We put two items
together when they are closely linked. Otherwise, text
elements are separated from one another. The main
title and subtitle, for example, are normally put close
together.
Designing Text
4. Alignment - refers to how the text is positioned in

the page. This can be left, right, center or justified.
Designing Text
5. Organization - refers to a deliberate attempt to

arrange the various text elements on a list. Although
certain text elements are isolated from one another
(based on the concept of proximity), organization
ensures that they are still related to the rest of the
page's elements.
Designing Text
6. Repetition is concerned with the continuity of
elements and the overall design’s unity. Repetition
allows the use of certain typefaces on the page to be
repeated. When you use several typefaces on a
website, you risk distracting the audience and failing
to explain what you want them to take
away from the content. To maintain a sense of
balance, avoid using a single typeface for a graphic
design project.
Designing Text
6. Repetition is concerned with the continuity of
elements and the overall design’s unity. Repetition
allows the use of certain typefaces on the page to be
repeated. When you use several typefaces on a
website, you risk distracting the audience and failing
to explain what you want them to take
away from the content. To maintain a sense of
balance, avoid using a single typeface for a graphic
design project.
Designing Text
7. Contrast deals with text elements are given visual
attention. When two elements are dissimilar to one
another, contrast is created. Contrast is not achieved
when white text is placed on a very light
yellow background, making the text difficult to read,
but contrast is achieved when white text is placed on a
dark brown background. Contrast can be created by
combining the following elements: large font with
small font, serif and sans serif, thin elements with thin
elements, cold color with warm color, and so on.
Activity: Say your piece.
Read the following. descriptions about the future
of Text Information and Media. How can you make
a contribution to your community?
Make a signage of information that will help the

community understand the importance of
staying informed.
The Future of Text
Information and Media
As technology continues to advance, the future of text
information and media is uncertain. New forms of
communication such as virtual reality and artificial
intelligence may change the way we consume and interact
with information.
However, one thing is certain: the importance of critical
thinking and discernment will only increase in the face of
an ever-growing amount of information and media
sources. It's up to us as individuals to stay informed and to
hold media outlets accountable for their reporting.
The Future of Text
Information and Media
As with any powerful tool, there are ethical considerations
to be made when it comes to text information and media.
Questions of privacy, censorship, and the responsibility of
media outlets to report truthfully and impartially are just a
few of the issues at play.It's important for individuals and
society as a whole to engage in thoughtful discourse about
these issues and to hold those in power accountable for
their actions. By doing so, we can ensure that text
information and media are used for the greater good rather
than for personal gain or political manipulation.
Thank you!

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Text Information

01 Describe the different dimension of text information

Analyze how the different dimensions are formally

Produce a creative text-based using design principle

2. What are their similarities and differences?

3. Which signages do you think may the public be

4. Do you think the guidelines in producing

Text has a lot of power when it comes to

A text is always carefully written with the intent of

2. Informal text-based materials, on the other hand, come

When you install fonts on your screen, you'll see file

Times New Roman

3. Proximity - refers to how near or far the text

4. Alignment - refers to how the text is positioned in

5. Organization - refers to a deliberate attempt to

Make a signage of information that will help the

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