Scribd Logo
Upload

Welcome to Scribd!

  • 583 views

    Pantaloons

    Uploaded by

    Vinu Deva
    Pantaloon Retail (India) Limited is India's leading retailer operating over 1000 stores across 73 cities. It is the flagship company of Future Group and operates various retail formats including Pantaloons fashion outlets. Pantaloons was first opened in 1997 in Kolkata and has since expanded while transitioning to focus more on youth fashion and private brands. The company employs over 30,000 people and has reorganized into five verticals: retail, incubation and innovation, product, joint ventures and partnerships, and zonal strategy. It primarily targets India's youth population between 15-45 years with a focus on fresh fashion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Pantaloons

    Uploaded by

    Vinu Deva
    583 views12 pages
    Pantaloon Retail (India) Limited is India's leading retailer operating over 1000 stores across 73 cities. It is the flagship company of Future Group and operates various retail formats including Pantaloons fashion outlets. Pantaloons was first opened in 1997 in Kolkata and has since expanded while transitioning to focus more on youth fashion and private brands. The company employs over 30,000 people and has reorganized into five verticals: retail, incubation and innovation, product, joint ventures and partnerships, and zonal strategy. It primarily targets India's youth population between 15-45 years with a focus on fresh fashion.

    Original Title

    Pantaloons Ppt

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Pantaloon Retail (India) Limited is India's leading retailer operating over 1000 stores across 73 cities. It is the flagship company of Future Group and operates various retail formats including Pantaloons fashion outlets. Pantaloons was first opened in 1997 in Kolkata and has since expanded while transitioning to focus more on youth fashion and private brands. The company employs over 30,000 people and has reorganized into five verticals: retail, incubation and innovation, product, joint ventures and partnerships, and zonal strategy. It primarily targets India's youth population between 15-45 years with a focus on fresh fashion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    583 views12 pages

    Pantaloons

    Uploaded by

    Vinu Deva
    Pantaloon Retail (India) Limited is India's leading retailer operating over 1000 stores across 73 cities. It is the flagship company of Future Group and operates various retail formats including Pantaloons fashion outlets. Pantaloons was first opened in 1997 in Kolkata and has since expanded while transitioning to focus more on youth fashion and private brands. The company employs over 30,000 people and has reorganized into five verticals: retail, incubation and innovation, product, joint ventures and partnerships, and zonal strategy. It primarily targets India's youth population between 15-45 years with a focus on fresh fashion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 12

    Co-operate History

    Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 16 million square feet of retail space, has over 1000 stores across 73 cities in India and employs over 30,000 people. Pantaloon Retail (India) ltd is the flagship enterprise of the Future Group, Manzwear pvt.ltd on Oct 12, 1987. and then to pantaloon retail (India) ltd on July 7, 1999. The companys one of the leading formats include Pantaloons, a chain of fashion outlets,

    Contd
    The first Pantaloons was opened in Gariahat in 1997. Over the years, it has undergone several transitions When it was first launched, this store mostly sold external brands. Gradually, it started retailing a mix of external brands while at the same time introduced its own private brands. Initially positioned as a family store, it finally veered towards becoming a fashion store with an emphasis on 'youth' and clear focus on fresh fashion.

    ORGANIZATION STRUCTURE
    Pantaloon Retail has made major changes in its organizational structure by creating five verticals 1. Retail

    2. Incubation and innovation


    3. Product 4. Jv and Partnership 5. Zonal strategy

    Annual Report

    Target Customers
    The company has primarily focused on the youth of the country since the major part of the population lies in the age of 15to45 which is the income group. The ideology of the company is Fresh Fashion, Fresh Attitude, Fresh Feeling. Positioned as 'India's family store', Pantaloons targeted the middle and upper middle class urban population of the country and offered a wide range of garments, accessories and life style products to meet the specific requirements and preferences of all age groups especially the young Indians.

    Store Locations
    The location of a retail store occupies an important place in retail strategy. It not only conveys the image of the store, but also influences the merchandise mix and the interior layout of the store. While the merchandise mix can be changed and prices can be adjusted, it is difficult to change the decision on store location. Further the easy availability of transport facilitates makes the location really accessible for shopping.

    Stores located in Chennai


    Pantaloons :: Spencer Plaza Spencer Plaza No. G-49 F-71, S-36, Phase II, 768 / 769 Anna Salai, Chennai 600002 Phone : 044 - 2841 8533-6 Pantaloons :: Nelson Manickam Road 126, BNT Connection, Nelson Manickam Road, Chennai 600011 Phone : 044 - 4358 2288 - 91 Pantaloons :: Chandra Metro Mall Chandra Metro Mall, 262, Arcot Road, Virugambakkam, Chennai 600 092 Phone : 044-23776391

    Store Format
    Ground floor

    First floor

    Second floor

    Home Furnishing

    Product Lines

    You might also like