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    MYGLAM

    Uploaded by

    Olivia Kim
    Myglamm is an online makeup brand based in Mumbai that was founded in 2017 to provide high-quality, affordable beauty products. It operates on a hybrid online-offline model with about 75% of sales online. Myglamm offers a range of cruelty-free and vegan skincare, makeup, and haircare products made with natural ingredients. The company uses social media and celebrity endorsements like actor Sidharth Malhotra to promote its products and connect with customers.

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    © All Rights Reserved
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    MYGLAM

    Uploaded by

    Olivia Kim
    710 views9 pages
    Myglamm is an online makeup brand based in Mumbai that was founded in 2017 to provide high-quality, affordable beauty products. It operates on a hybrid online-offline model with about 75% of sales online. Myglamm offers a range of cruelty-free and vegan skincare, makeup, and haircare products made with natural ingredients. The company uses social media and celebrity endorsements like actor Sidharth Malhotra to promote its products and connect with customers.

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    Myglamm is an online makeup brand based in Mumbai that was founded in 2017 to provide high-quality, affordable beauty products. It operates on a hybrid online-offline model with about 75% of sales online. Myglamm offers a range of cruelty-free and vegan skincare, makeup, and haircare products made with natural ingredients. The company uses social media and celebrity endorsements like actor Sidharth Malhotra to promote its products and connect with customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    710 views9 pages

    MYGLAM

    Uploaded by

    Olivia Kim
    Myglamm is an online makeup brand based in Mumbai that was founded in 2017 to provide high-quality, affordable beauty products. It operates on a hybrid online-offline model with about 75% of sales online. Myglamm offers a range of cruelty-free and vegan skincare, makeup, and haircare products made with natural ingredients. The company uses social media and celebrity endorsements like actor Sidharth Malhotra to promote its products and connect with customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    MYGLAM

    M
    INTRODUCTIO
    N:  Myglamm is an online makeup brand headquartered
    in Mumbai, Maharashtra.

     Founded in October 2017 by Darpan Sanghvi


    (founder) and Priyanka gill .

     They were both working in the beauty industry when


    they noticed a lack of quality affordable products.

     They decided to fill this gap in the market by


    starting their own company .

    07/03/2023 2
    BUSINESS MODEL
    • MyGlamm is a Direct-to-consumer business
    that operates on a hybrid online-offline
    model, generating about 75 percent of sales
    online and the rest offline.

    • The company began its operation in 2015 as


    an on-demand beauty service through
    which customers could reserve a home spa
    or beauty and hair care service.

    • However, in 2017, the company changed its


    business model by introducing its cosmetic
    products in the market.
    07/03/2023 3
    MISSION:
     This Mumbai based startup has made it their mission
    to provide high-quality beauty products at an
    affordable price .

     Thanks to their hardwork and dedication , Myglamm


    has quickly become one of the loading players in the
    beauty product industry .

     Myglamm was founded with the belief that every


    women deserves to look and feel her best .

    07/03/2023 4
    PRODUCT
    RANGE:
     Myglamm offers a range of cruelty-free
    and vegan products that carter to
    different skin tones and types .

     Products include skincare , makeup to


    Haircare that are all made with natural
    ingredients.

    07/03/2023 5
    ADVERTISING
    • In December 2018, the company ran an advertising
    campaign #TestedOnSid, in which actor siddharth
    Malhotra was seen endorsing MyGlamm’s product.
    • Various news outlets reported it as the first male actor to
    endorse a female cosmetic brand.
    • In June 2021, actress Shraddha Kapoor was appointed as
    the company’s brand ambassador, who also invested in the
    company with a undisclosed amount.

    07/03/2023 6
    SOCIAL
    MEDIA :  Myglamm has a strong presence on
    social media like Instagram .

     Uses social media to showcase diverse


    beauty , connect with customers, and
    drive sales .

    07/03/2023 7
    CHALLENGES :
     One of the biggest challenges they faced
    was getting people to take them
    seriously as a new brand .

     They overcame this by offering high


    quality products at an affordable price .

    07/03/2023 8
    CONCLUSION :
     This unassuming startup has gone from
    humble beginings to a multi-million
    dollar company in just a few short
    years .

     Myglamm beauty is a young and


    dynamic brand that is successfully
    challenging traditional norms .

    07/03/2023 9

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