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    Osgood Schramm Model of Communication.

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    Louella Artel Ramos
    The Osgood-Schramm model of communication shows communication as a circular process where the sender encodes a message and the receiver decodes it. Both parties can take on the roles of encoder and decoder as interpretation happens simultaneously on both sides. The model accounts for how social and cultural context, as well as semantic barriers like differences in experience, can influence how messages are interpreted during the communication process.

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    Osgood Schramm Model of Communication.

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    Louella Artel Ramos
    114 views14 pages
    The Osgood-Schramm model of communication shows communication as a circular process where the sender encodes a message and the receiver decodes it. Both parties can take on the roles of encoder and decoder as interpretation happens simultaneously on both sides. The model accounts for how social and cultural context, as well as semantic barriers like differences in experience, can influence how messages are interpreted during the communication process.

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    The Osgood-Schramm model of communication shows communication as a circular process where the sender encodes a message and the receiver decodes it. Both parties can take on the roles of encoder and decoder as interpretation happens simultaneously on both sides. The model accounts for how social and cultural context, as well as semantic barriers like differences in experience, can influence how messages are interpreted during the communication process.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    114 views14 pages

    Osgood Schramm Model of Communication.

    Uploaded by

    Louella Artel Ramos
    The Osgood-Schramm model of communication shows communication as a circular process where the sender encodes a message and the receiver decodes it. Both parties can take on the roles of encoder and decoder as interpretation happens simultaneously on both sides. The model accounts for how social and cultural context, as well as semantic barriers like differences in experience, can influence how messages are interpreted during the communication process.

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    OSGOOD-SCHRAMM

    MODEL OF
    COMMUNICATION
    The Osgood-Schramm model shows that both the
    sender and the receiver can transmit and receive
    the message making it a cycle of communication.
    Wilbur
    Schramm

    It involves encoding, where the sender


    translates the message and decoding, where
    the receiver creates meaning out of the sent
    message. Charles Egerton Osgood
    MESSAGE

    ENCODER DECODER

    INTERPRETER INTERPRETER

    DECODER ENCODER

    MESSAGE
    “It is a Circular Model, so that
    communication is something
    circular in nature”
    ENCODER- Who encodes or sends the
    message (message originates)
    DECODER- Who receives the message.
    INTERPRETER- Person trying to understand
    (analyzes, perceive) or interpret.
    The Osgood-Schramm model takes into account
    semantic barriers, such as the social context and
    the differences in background, culture, etc.. This is
    Wilbur called field of experience.
    Schramm

    Semantic barriers or noises dictate the path


    of the communication event, especially the
    interpretation of the messaged received.
    Charles Egerton Osgood
    Features of the Osgood-Schramm
    Communication Model
    Non-traditional – shows a circular (non-
    linear) model and assumes a cyclical
    process.
    Dynamic – accounts for the changes and
    the complex multitasking during
    communication events.
    Features of the Osgood-Schramm
    Communication Model
     Simultaneous – Encoding, Interpretation, and Decoding
    all take place simultaneously on both parties, therefore
    no distinction between sender and receiver
     Semantic noise – suggests that a person’s field of
    experience influences the conversation, not just the
    actual message being decoded.
    ROLEPLAY
    ROLEPLAY
    Dissection
    • Social Context: Politics – Meeting De Avance – Election
    • Campaign Manager John Erish actively talked to the audience to
    make them cooperate. He used big movements as cues for applause.
    • Campaign Manager John Erish spoke to Captain Francis in a
    private, quiet manner, which tells us that they are close and they
    have their own private relationship.
    ROLEPLAY
    Dissection
    • Captain Francis maintained his confident, kind demeanor until the end
    to maintain and promote his reputation to get his audience’s attention
    and votes.
    • Country Woman Monica is a mother in need and was direct to the
    point, therefore can be assumed as of lower socio-economic status than
    Captain Francis.
    ROLEPLAY
    Dissection
    • Captain Francis replied with a robotic promise to Country Woman
    Monica, and did not hide that he is in a hurry.
    • Businesswoman Lou was not shy in showing their wealth. They
    have a relationship that centers on their socio-economic standing,
    concerning donations and other suspicious deals.
    THANK YOU!
    John Erish Simbran
    Francis Gabriel Sampang
    Monica Profugo
    Louella Artel Ramos

    GE-Purposive Communication
    Sources
    (n.d.). Osgood-Schramm Model of Communication: Definition &
    Application. Study.Com. Retrieved July 4, 2023, from
    https://study.com/academy/lesson/osgood-schramm-model-of-
    communication-definition-application.html

    Wrench, J., Punyanunt-Carter, N., & Thweatt, K. (n.d.). 2.4: Models of


    Interpersonal Communication. LibreTexts. Retrieved July 4, 2023, from
    https://socialsci.libretexts.org/Bookshelves/Communication/Interpersonal_C
    ommunication/Interpersonal_Communication_-
    _A_Mindful_Approach_to_Relationships_(Wrench_et_al.)/
    02%3A_Overview_of_Interpersonal_Communication/
    2.04%3A_Models_of_Interpersonal_Communication#:~:text=Osgood
    %2DSchramm's%20model%20of%20communication,can%20go%20in
    %20two%20directions.&text=Hence%2C%20once%20a%20person
    %20decodes,decoding%20into%20a%20continuous%20cycle.

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