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    Module 5 - B E-Commerce Marketing Practices

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    Reshma P
    This document discusses e-commerce and e-marketing. It outlines several e-commerce business models including business-to-business, business-to-consumer, consumer-to-consumer, consumer-to-business, business-to-employee, business-to-government, and peer-to-peer. It also discusses common e-commerce marketing practices such as search engine optimization, paid advertising, social media marketing, email marketing, content marketing, and affiliate marketing. Electronic payment systems and security issues in e-commerce are also mentioned.

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    Module 5 - B E-Commerce Marketing Practices

    Uploaded by

    Reshma P
    30 views6 pages
    This document discusses e-commerce and e-marketing. It outlines several e-commerce business models including business-to-business, business-to-consumer, consumer-to-consumer, consumer-to-business, business-to-employee, business-to-government, and peer-to-peer. It also discusses common e-commerce marketing practices such as search engine optimization, paid advertising, social media marketing, email marketing, content marketing, and affiliate marketing. Electronic payment systems and security issues in e-commerce are also mentioned.

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    This document discusses e-commerce and e-marketing. It outlines several e-commerce business models including business-to-business, business-to-consumer, consumer-to-consumer, consumer-to-business, business-to-employee, business-to-government, and peer-to-peer. It also discusses common e-commerce marketing practices such as search engine optimization, paid advertising, social media marketing, email marketing, content marketing, and affiliate marketing. Electronic payment systems and security issues in e-commerce are also mentioned.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    30 views6 pages

    Module 5 - B E-Commerce Marketing Practices

    Uploaded by

    Reshma P
    This document discusses e-commerce and e-marketing. It outlines several e-commerce business models including business-to-business, business-to-consumer, consumer-to-consumer, consumer-to-business, business-to-employee, business-to-government, and peer-to-peer. It also discusses common e-commerce marketing practices such as search engine optimization, paid advertising, social media marketing, email marketing, content marketing, and affiliate marketing. Electronic payment systems and security issues in e-commerce are also mentioned.

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    © All Rights Reserved
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    You are on page 1of 6

    Module 5

    -B

    E-Commerce and E-Marketing

    Concept and nature Reason for growth of e-marketing


    E-commerce marketing practices Types of E-commerce
    E-commerce business models E-commerce marketing strategies
    M-commerce marketing practices Electronic payment system
    Security issues in E-commerce
    E-Commerce Marketing Practices
    • Search Engine Optimization (SEO) SEO is the practice of optimizing a
    website and its content to increase its ranking on search engine results
    pages. ...
    Quality Product
    • Paid Advertising. ... Descriptions Improve Your Website’s
    Appealing Images Responsiveness.....
    • Social Media Marketing. ... Improving Loading Create Scarcity.....
    • Email Marketing. ... Times

    • Content Marketing. ...


    • Affiliate Marketing : An affiliate promote another persons product
    • Google Analytics : A platform that collects data from your websites and apps to
    create reports that provide insights into your business.
    • Post-Purchase follow up
    E-commerce business models
    1. Business-to-Business (B2B)
    All electronic transactions of goods or services conducted ​between companies. Producers and
    traditional commerce wholesalers typically operate with this type of electronic commerce.

    2. Business-to-Consumer (B2C)
    The Business-to-Consumer type of e-commerce is distinguished by the establishment of
    electronic business relationships between businesses and final consumers. It corresponds to the
    retail section of e-commerce, where traditional retail trade normally operates.
    These types of relationships can be easier and more dynamic. This type of commerce has
    developed greatly, due to the advent of the web, and there are already many virtual stores and
    malls on the Internet, which sell all kinds of consumer goods, such as computers, software,
    books, shoes, cars, food, financial products, digital publications, etc.
    When compared to buying retail in traditional commerce, the consumer usually has more
    information available in terms of informative content and there is also a widespread idea that
    you’ll be buying cheaper, by ensuring quick processing and delivery of your order.
    E-commerce business models
    3. Consumer-to-Consumer (C2C)
    Consumer-to-Consumer (C2C) type e-commerce includes all electronic transactions of
    goods or services conducted ​between consumers. Generally, these transactions are
    conducted through a third party, which provides the online platform where the
    transactions are actually carried out.
    4. Consumer-to-Business (C2B)
    In C2B there is a complete reversal of the traditional sense of exchanging goods. This
    type of e-commerce is very common in crowdsourcing based projects. Crowdsourcing
    involves obtaining work, information, or opinions from a large group of people who
    submit their data via the Internet, social media, and Smartphone apps.
    Examples of such practices are the sites where designers present several proposals for a
    company logo and where only one of them is selected and effectively purchased.
    Another platform that is very common in this type of commerce are the markets that
    sell royalty-free photographs, images, media and design elements, such as iStockphoto.
    E-commerce business models
    5. Business-to-employee (B2E) refers to strategies taken by a company that focus on employees, rather than on
    consumers. A B2E strategy as such could cover anything from attracting, recruiting, training, on boarding, and retaining
    employees, as well as providing self-service solutions and individualized access to essential tools or software.
    Essentially, businesses want to attract and retain the best employees, therefore they offer them the tools and resources
    capable of providing that.
    With that in mind, B2E more specifically refers to the software and technologies businesses use to support their
    employees. While benefits such as flexible working hours, bonuses, and opportunities for education attract and retain
    employees, the kind of digital workplace provided can as well
    6. Business to government (B2G) is the sale and marketing of goods and services to federal, state, or local agencies. In
    modern lingo, there are three basic business models: business to consumer (B2C), business to business (B2B), and
    business to government (B2G).
    B2G is not an insignificant chunk of business. The federal government alone spent anywhere between $18.2 billion and
    $42.6 billion per day in 2020-2021. A portion of its business is supposed to be spent on small business suppliers.
    7. Peer-to-peer (P2P) is a decentralized communications model in which each party has the same capabilities and either
    party can initiate a communication session
    Peer-to-peer computing or networking is a distributed application architecture that partitions tasks or workloads between
    peers. Peers are equally privileged, equipotent participants in the network. They are said to form a peer-to-peer network
    of nodes.
    Thank You

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