Unit - V

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• SUPPLY CHAIN MANAGEMENT

• Unit - V:
• Key Operation Aspects in Supply Chain Supply
chain Network Design, Distribution network in
Supply Chains, Channel design, Factors influence
design, role and importance of Distributors in SCM,
Role of Human Resources in SCM. Issues in
Workforce Management and Relationship
Management with suppliers, Customers and
employees, linkage between HRM and SCM.
Network design in a
supply chain
The role of distribution
in the supply chain
• Distribution: the steps taken to move and store
a product from the supplier stage to the
customer stage in a supply chain
• Distribution directly affects cost and the
customer experience and therefore drives
profitability
• Choice of distribution network can achieve
supply chain objectives from low cost to high
responsiveness
• Examples: Wal-Mart, Dell, Proctor & Gamble,
Grainger
Factors influencing
distribution network design

• Distribution network performance evaluated


along two dimensions at the highest level:
– Customer needs that are met
– Cost of meeting customer needs
• Distribution network design options must
therefore be compared according to their
impact on customer service and the cost to
provide this level of service
Factors influencing
distribution network design

• Elements of customer service influenced by


network structure:
– Response time
– Product variety
– Product availability
– Customer experience
– Order visibility
– Returnability
Factors influencing
distribution network design

• Supply chain costs affected by network


structure:
– Inventories
– Transportation
– Facilities and handling
– Information
Design options for a
distribution network

• Manufacturer storage with direct shipping


• Manufacturer storage with direct shipping and
in-transit merge
• Distributor storage with carrier delivery
• Distributor storage with last mile delivery
• Manufacturer or distributor storage with
consumer pickup
• Retail storage with consumer pickup
• Selecting a distribution network design
Manufacturer storage with
direct shipping

Manufacturer

Retailer

Customers

Product Flow
Information Flow
In-transit merge network
Factories

Retailer In-transit merge by


carrier

Customers

Product
Flow
Information
Flow
Distributor storage with
last mile delivery

Factories

Distributor/Retailer
Warehouse

Customers

Product
Flow
Information
Flow
Manufacturer or distributor storage with
customer pickup
Factories

Retailer Cross Dock DC

Pickup Sites

Customers

Customer Flow
Product Flow
Information Flow
Factors Influencing Network Design
Decisions
• Strategic – Cost vs. Responsiveness
ex) Apparel producers, Convenience stores, Discount stores
• Technological
– Economies of scale  few high-capacity locations
ex) Manufacturer of computer chips
– Lower fixed costs  many local facilities
ex) Bottling plants for Coca-Cola
• Macroeconomic
– Tariffs, Tax incentives, Exchange rate and Demand risk
• Political
Factors Influencing Network Design
Decisions (continued)
 Infrastructure
– availability of sites & labor
– proximity to transportation terminals, rail service, airports and seaports
– highway access, congestion, local utilities
 Competitive – Close vs. Far
ex) Retail stores in a mall, Supermarkets
 Logistics and facility costs
A Framework for Global Site Location
Competitive STRATEGY GLOBAL COMPETITION
PHASE I
Supply Chain
INTERNAL CONSTRAINTS Strategy TARIFFS AND TAX
Capital, growth strategy, INCENTIVES
existing network

PRODUCTION TECHNOLOGIES REGIONAL DEMAND


Cost, Scale/Scope impact, support PHASE II Size, growth, homogeneity,
required, flexibility
Regional Facility local specifications
Configuration
COMPETITIVE
ENVIRONMENT POLITICAL, EXCHANGE
RATE AND DEMAND RISK

PHASE III
Desirable Sites AVAILABLE
INFRASTRUCTURE
PRODUCTION METHODS
Skill needs, response time

FACTOR COSTS PHASE IV LOGISTICS COSTS


Labor, materials, site specific Location Choices Transport, inventory, coordination
Network Optimization Models
• Allocating demand to production facilities
• Locating facilities and allocating capacity
Key Costs:

•Fixed facility cost


•Transportation cost
•Production cost
•Inventory cost
•Coordination cost

Which plants to establish? How to configure the network?


Improving the skills & abilities of supply
chain managers
through human resource development
Why human resource
development?
■ HRD is the framework for helping staff
develop their personal and organizational
skills, knowledge and abilities.
■ Primary focus of HRD is to develop the most
superior workforce so that the organization
and individual staff can accomplish their work
goals to serve their customers.
Human resource development:
basic framework
Target
interventions
at both
the individual
&
organization
to strengthen
the whole
system!
Why is HRD important for supply chains?
• Human Resource Development directly
impacts individual and organizational supply
chain performance.
↑ Increased individual & organizational
performance
↑ More effective supply chains
↑ Increased product availability
↑ Improved health outcomes
• Human Resources are the fuel to the
supply chain- PEOPLE are needed in
every technical domain of the supply chain
as seen here. Their expertise as
individuals and strength together as
organizations really do drive the success
of a system.
What do INDIVIDUALS need to complete their
supply chain jobs?

• Knowledge & Skills


• Access to information
• Tools
• Motivation
• Capacity
Individuals need knowledge & skills
• Supportive supervision
• Coaching & Mentoring
• Pre-Service Education
• In-service training coupled with on-the-job
training
What do ORGANIZATIONS need to
complete their supply chain jobs?

• Direction
• Competence
• Opportunity
• Motivation
Organizations need Direction

• Define and reinforce the mission of the


organization
• Prioritize and communicate priorities
• Focus on fewer achievable objectives
• Define measures of success
Organizations need competence
 Identify organizational goals & priorities
 Share decision making (national, local)
 Benchmark/measure organizational
performance
 Maintain effective communication channels
throughout the organization
Future for HRD in SCM
• Six Rights!
• The right INDIVIDUALS & ORGANIZATIONS in the
right quantity, with the right skills, in the right place,
at the right time, at the right cost.
• Individuals
• Move toward sustainable capacity building activities
that address not only knowledge but tools,
motivation, etc.
• Organizations
• Supply Chain Management Units
• Outsourcing functions & move toward management
THANK YOU

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