Unit - V
Unit - V
Unit - V
• Unit - V:
• Key Operation Aspects in Supply Chain Supply
chain Network Design, Distribution network in
Supply Chains, Channel design, Factors influence
design, role and importance of Distributors in SCM,
Role of Human Resources in SCM. Issues in
Workforce Management and Relationship
Management with suppliers, Customers and
employees, linkage between HRM and SCM.
Network design in a
supply chain
The role of distribution
in the supply chain
• Distribution: the steps taken to move and store
a product from the supplier stage to the
customer stage in a supply chain
• Distribution directly affects cost and the
customer experience and therefore drives
profitability
• Choice of distribution network can achieve
supply chain objectives from low cost to high
responsiveness
• Examples: Wal-Mart, Dell, Proctor & Gamble,
Grainger
Factors influencing
distribution network design
Manufacturer
Retailer
Customers
Product Flow
Information Flow
In-transit merge network
Factories
Customers
Product
Flow
Information
Flow
Distributor storage with
last mile delivery
Factories
Distributor/Retailer
Warehouse
Customers
Product
Flow
Information
Flow
Manufacturer or distributor storage with
customer pickup
Factories
Pickup Sites
Customers
Customer Flow
Product Flow
Information Flow
Factors Influencing Network Design
Decisions
• Strategic – Cost vs. Responsiveness
ex) Apparel producers, Convenience stores, Discount stores
• Technological
– Economies of scale few high-capacity locations
ex) Manufacturer of computer chips
– Lower fixed costs many local facilities
ex) Bottling plants for Coca-Cola
• Macroeconomic
– Tariffs, Tax incentives, Exchange rate and Demand risk
• Political
Factors Influencing Network Design
Decisions (continued)
Infrastructure
– availability of sites & labor
– proximity to transportation terminals, rail service, airports and seaports
– highway access, congestion, local utilities
Competitive – Close vs. Far
ex) Retail stores in a mall, Supermarkets
Logistics and facility costs
A Framework for Global Site Location
Competitive STRATEGY GLOBAL COMPETITION
PHASE I
Supply Chain
INTERNAL CONSTRAINTS Strategy TARIFFS AND TAX
Capital, growth strategy, INCENTIVES
existing network
PHASE III
Desirable Sites AVAILABLE
INFRASTRUCTURE
PRODUCTION METHODS
Skill needs, response time
• Direction
• Competence
• Opportunity
• Motivation
Organizations need Direction