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Intro BUS 357

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INTRODUCTION TO BUS 357

My contact
• Name: Bui Duc Duy
• Office: BBI block 6 Monday, Thursday 8:30-11:30
• Email: Duy.bui@eiu.edu.vn
About me
• Vice director of BBI
• Used to work as program manager of BLOCK 71 Saigon.
• Being judged for 2 international competition Social Business Creation, Tech Planter
• Coaching for 10 + projects
• Training for ASEAN Mentorship for Entrepreneurs Network (AMEN), Zone Bootcamp
About the Course
• Be on time
• Smart phone and laptops are permitted for learning purpose only: dictionary, concpet exploration, note
taking, excercise help
• Absenteesim of more than 8 hous will automatically receive a failing grade on this course
• Zero for your group project and presentation wih dishones behaviour
• READ YOUR SYLLABUS
Course objectives
1. Explain entrepreneurship and discuss its importance for the economy and society.
2. Analyse the feasibility of an idea to initiate a new venture.
3. Explore the importance of technology in entrepreneurship and the future of technology-based business.
4. Illustrate the role of strategic growth in entrepreneurship.
5. Understand the significance of business pitch and business plan and construct a preliminary business
pitch/plan.
6. Describe the entrepreneurial process and the role of innovation.
Percentage

Busi-
ness
model
Final canvas;
exam ; 0.15;
0.25; 15%
25%
Business model canvas
Mid-term
Business plan pitch
Your Venture opportunity
indetification
Final exam
Mid-
term;
0.25;
25%
Your
Venture
oppor- Business plan
tunity pitch; 0.1; 10%
indeti-
fica-
tion;
0.25;
25%
In-Class activites
• Class activities are varied by each week’s topic
• Activities varies from case study, impromptu presentation, and other exercise
Business model canvas
• Format: Presentation
• Timing: Strictly 10 minutes + Q&A
• Due Date week 4
• Content:
• Your idea
• The business model canvas
• This is a step to prepare for the business plan
Business Plan pitch
• Format: presentation
• Timing: Strictly 15 mins + Q&A
• Due date: Week 8
• Content:
• Your business Plan
• THe feasibility of your business.
Your venture excercise
• Format:
• Excerciese and 3 or 5 years financial statement
• Each excersice correspond with the topic learn in class
• Print out an excercise book and complete all excercise
• Components:
• The excercise requires research and insight for your venture idea
• You will be grade on the completenessof the excercise and the quality of information
• Make sure to understand the instruction for each excercies
Midterm/ final exam
• Format:
• Short answer question

• Timing: 60-90 mintutes

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