Product

Labeling
TABLE OF CONTENTS

01 Definition of Labeling

02 Brief History of Product Labelin

03 Importance of Product Labeling

04 Product Labeling in Food Industr

 01

DEFINITION OF
LABELING
Whenever you manufacture a product, you want to
communicate the value of the product to the
customers.
Product labelling has become a means of
communication between the brand and the
consumer.

PRODUCT LABELING
Product labelling is a part of the packaging of a
product.

PRODUCT LABELING
Example – A food product like Maggi noodles
might have the ingredients of the product as
well as the instructions on how to make the
product written and illustrated on the package.
These instructions are nothing else but product
labelling by the brand.

PRODUCT LABELING
Product labelling can be as less as simple one
or two lines on the back of the product.

Or it can be as much as the whole back end of

the product being full of written information.

PRODUCT LABELING
If you pick up any shampoo, you will find the
back to be full of information about the
manufacturing location, customer service,
ingredients, ways to apply, safety instructions
and whatnot.

PRODUCT LABELING
It helps the product stand out in the market, and
identifies it as a part of a particular brand.

This is important in the era of high and intense

competition.

PRODUCT LABELING
 02

BRIEF HISTORY
OF PRODUCT
LABELING
First, to understand the importance of food labels, let's
look at why food labels were created.
 FOODBOR
One of the most notable deaths related to food borne
NE
illness at this time was the death of President
Zachary Taylor after consuming contaminated fruit OUTBREA
and milk at a picnic.
K
1850’S
 UNITED
STATES
the United States Department of Agriculture (USDA) DEPARTMENT
was created in 1862 by President Abraham Lincoln
which led to the creation of strict guidelines for food OF
handling and processing.
AGRICULTUR
E
USDA
 UNTIL
most Americans prepared the majority of their meals
THE
at home, but with a shift in consumer demand for
prepared products came a public demand for detailed
production information.
1960’S
 BY
the USDA mandated that a list of ingredients must be
1966
placed on all products participating in interstate
commerce due to consumer demand for accurate
production information.
 Nutrition
Labeling and
mandated that all food companies were required to
make consistent claims and include a detailed,
Education Act
standardized nutrition facts panel on all products
intended to be sold.
FDA
 Nutrition
Labeling and
This panel would include information such as the
amount of calories, fat, cholesterol, sodium,
Education Act
carbohydrates, and protein, as well as select vitamins
and minerals and has become the familiar black-and-
FDA
white table, iconic in today's foodscape.
 03

IMPORTANCE OF
PRODUCT
LABELING
Prime labels and secondary labels are key when it
comes to product marketing and packaging.
PRIME LABELS
Prime labels are the first thing customers see.
PRIME LABELS
These labels often have high quality pictures
and colors to enhance their appeal and grab
customers’ attention.
SECONDARY
LABELS
Secondary labels are supplemental.
SECONDARY
LABELS
They are usually on the back of the product and
contain important product information.
 INGREDIENTS
The label on a product allows the customer to know what is in the food
they’re eating or the product they’re using.
 INGREDIENTS
This allows the consumer to know how healthy, or unhealthy, the product
is. It’s also important to display the ingredients for those who may be
allergic to certain ingredients.
 HEALTH RISKS
For instance, cigarettes, chewing tobacco, and alcoholic beverage labels
must contain health warnings.
 HEALTH RISKS
warnings of poison or hazardous products must also be clearly displayed.
 INSTRUCTIONS
: Particularly with cleaning products, cosmetics, and medicines, the
prime or secondary label should include directions for using the product.
 INSTRUCTIONS
Using too much of a product or incorrectly using it can have serious
consequences, so it’s important for the consumer to know the proper way
to use the product.
PROMOTION AND MARKETING
A product’s label can market the product all on its own.
PROMOTION AND MARKETING
Consumers may be attracted to a brightly colored label and end up
purchasing that product.
 Labeling products
not only provides crucial information and instructions to consumers but
can also help your product stand out.
 Labeling products
In fact, 85% of shoppers say that their decision to buy a product is
informed by reading a product’s packaging while they’re shopping.
Labelling is an important part of the
marketing of a product
It can be combined with packaging and can be used by marketers to
encourage potential buyers to purchase the product.
Labelling is an important part of the
marketing of a product
Packages and labels communicate how to use, transport, recycle or
dispose of the package or product.
It is also used to exaggerate the product
This kind of labeling helps a viewer to differentiate the product from the
rest in the shelves of the market.
It is also used to exaggerate the product
This helps to spread awareness among the customers about the item they
are consuming and labeling also helps to mention ingredients.
 04

PRODUCT
LABELING IN
FOOD INDUSTRY
Nutritional Labelling

One of the main drivers for nutrition

labelling is the increased prevalence of diet-
related non-communicable diseases.
Nutritional Labelling

These labels can be effective instruments in

helping consumers to make healthful food
choices.
Food Labelling to Reduce Food Waste

Food manufacturers use date marking to

advise subsequent food chain operators on
the appropriate shelf-life of a food.
Food Labelling to Reduce Food Waste

The Codex Alimentarius provides guidance

on two key date marks “Best before date” or
“Best quality before date” and ”Use-by-
Date” or “Expiration date”.
Food Fraud

One of the main aims of a labelling policy is

to prevent food sellers from deliberately
misleading consumers through false
representations on a package.
Food Fraud

FAO is following this situation carefully and

is engaged in a number of activities to
contribute to the preparedness of countries to
prevent food fraud or to mitigate its impacts.
Origin Labelling of Food

Geographical Indication (GI) labels, boasting

an annual trade value of over$50 billion
worldwide, are legal tools that link food
products to their place of origin, providing
both economic, social and environmental
value to rural regions.
BASIC PARTS OF PRODUCT LABEL
BASIC PARTS OF PRODUCT LABEL
BASIC PARTS OF PRODUCT LABEL
BASIC PARTS OF PRODUCT LABEL
BASIC PARTS OF PRODUCT LABEL
VISIT THESE LINKS

https://www.nutritionfacts-labels.com/

https://barcode.tec-it.com/en