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    Lego

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    Vansh shah
    LEGO is a company that produces interlocking plastic bricks that can be assembled in various configurations. Founded in 1932, LEGO became hugely popular in the mid-20th century. In the 1990s, LEGO expanded its product lines but eventually faced financial losses from oversaturation and competition from video games. By the 2010s, LEGO had regained success through movie and video game partnerships, educational products, and streamlining their product offerings back to the core building bricks.

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    Lego

    Uploaded by

    Vansh shah
    181 views6 pages
    LEGO is a company that produces interlocking plastic bricks that can be assembled in various configurations. Founded in 1932, LEGO became hugely popular in the mid-20th century. In the 1990s, LEGO expanded its product lines but eventually faced financial losses from oversaturation and competition from video games. By the 2010s, LEGO had regained success through movie and video game partnerships, educational products, and streamlining their product offerings back to the core building bricks.

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    LEGO is a company that produces interlocking plastic bricks that can be assembled in various configurations. Founded in 1932, LEGO became hugely popular in the mid-20th century. In the 1990s, LEGO expanded its product lines but eventually faced financial losses from oversaturation and competition from video games. By the 2010s, LEGO had regained success through movie and video game partnerships, educational products, and streamlining their product offerings back to the core building bricks.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    181 views6 pages

    Lego

    Uploaded by

    Vansh shah
    LEGO is a company that produces interlocking plastic bricks that can be assembled in various configurations. Founded in 1932, LEGO became hugely popular in the mid-20th century. In the 1990s, LEGO expanded its product lines but eventually faced financial losses from oversaturation and competition from video games. By the 2010s, LEGO had regained success through movie and video game partnerships, educational products, and streamlining their product offerings back to the core building bricks.

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    © All Rights Reserved
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    You are on page 1of 6

    THE LEGO STORY

    “Building a Legacy Brick by Brick”


    INTRODUCTION & HISTORY

    LEGO consists of coloured interlocking plastic bricks which can be


    assembled and connected in many ways to construct objects, including
    vehicles, buildings and working robots.

    The name ‘’LEGO’’ is a contraction of words : ‘’leg godt’’ which means to


    play well. It was founded in 1932 by Ole Kirk Christiansen ,a carpenter
    who was in the business of primary household goods.

    LEGO company rose to massive popularity in the mid- 20th century. It has
    been one of the most successful game brands in the marketing history.

    Nine years later LEGO introduced Minifigures, the typically smiling yellow
    humanoids that became regular presences in the company’s themed play
    sets.

    2
    PROFIT OF LEGO
    COMPANY

    LEGO was LEGO The company In 1958, LEGO


    recognised expanded its also started introduced the
    early on for its reach beyond innovating "LEGO System
    educational Denmark, new elements of Play." This
    value. It helped started like Lego standardized
    children exporting its wheels, gears the size and
    develop fine sets to other and windows interlocking
    motor skills, European which allowed mechanism of
    problem countries and even more LEGO bricks,
    solving abilities eventually in creations. ensuring that
    and spatial United States all sets were
    reasoning. in 1969. compatible.
    LOSSES FACED BY THE COMPANY

     Throughout the 1990s, LEGO had expanded its products including LEGO Star wars , LEGO
    Harry potter and LEGO Technic. While some of these sets were successful but the other led
    to issues with oversaturation making it difficult for customers to navigate.

     As video games and digital entertainment became more popular in the late 1990s
    and early 2000s, LEGO faced competition for children's attention.

     The combination of oversaturation and competition from digital


    entertainment led to a sharp decline in LEGO's financial performance. The
    company experienced substantial losses, falling sales, and a decrease in
    profitability.

     LEGO's debt levels soared during this period, putting the company
    in a precarious financial position. Sales were down as 30% year on
    year and it was $800M in debt.
    LEGO’S RESURGENCE LEGO's entry into the video
    game industry with titles
    LEGO's partnership with VIDEO like "LEGO Star Wars" and
    Warner Bros. for the LEGO LEGO MOVIE GAMES
    "LEGO Harry Potter"
    Movie franchise was a became immensely popular.
    game-changer. The
    movies were not just box
    office hits but also created
    LEGO developed
    a resurgence of interest in
    educational products
    LEGO building sets, EDUCATION
    like LEGO Education to
    particularly those tied to
    promote learning
    movie characters and
    through play.
    settings.
    .
    REDUCING In 2020, the company
    COMPLEXITY reported a total of
    LEGO streamlined its
    REVENUE revenue of DKK 43.7
    product offerings, reducing
    INCREASE
    complexity, and returning Billion which was a
    to its core product, the notable increase from the
    interlocking building brick. previous years .

    5
    REFERENCES

    THANK YOU

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