SEARCH ENGINE OPTIMIZATION

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google.
Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase
in traffic to a website.

How SEO works:

Links
Contents
Page structure

Search engine optimization techniques:

Keyword research
Content marketing
Link building
On page optimization
Site architecture optimization
Semantic markup

Top SEO tools:

Google search console
Google ads keyword planner
Backlink analysis tools
Seo platforms
Social media
 GRAPHIC DESIGN

Graphic design is the art or profession of visual communication that combines images, words, and ideas to convey
information to an audience, especially to produce a specific effect. In other words, graphic design is communication design; It’s a way
of conveying ideas through visuals and design.
 RESEARCH ANALYSIS
Research analysts are known as data crunchers. They’re skilled in gathering, analyzing and working with data to improve
efficiency, profitability and savings for companies and organizations in many industries. They’re also effective communicators; they
present the data in an understandable format for business decision-makers.

Research analysts are professionals who work with data in both private and public organizations. Data in and of itself has no
intrinsic value until a data analytics professional, such as a research analyst, makes sense of it. They put data to good use for business
purposes, such as identifying sales opportunities or market trends.

Analyze data.Upon collecting the data, research analysts use mathematical, statistical and analytical models to find patterns that may
reveal business opportunities. For example, the data may uncover a fundamental flaw in how a company interacts with its customers,
creating negative experiences. With the data in hand, research analysts help develop potential solutions to improve the ways the
company interacts with its customers, opening opportunities for additional sales.

Present data.Research analyst roles and responsibilities include compiling information drawn from the data to help managers see the
business value. Research analysts prepare communications, such as reports and presentations, to provide insights on what the data
reveals to facilitate decision-making.

Interpret data. In meetings and during conference calls, research analysts interpret data, demonstrate what they’ve learned and explain
its value from a business perspective.
 JUNIOR MBA
The Junior MBA programme is offered to all pupils from Year 1 upwards as an enrichment option and covers areas such as
Finance, management, marketing and social entrepreneurship. Upon completion of the programme, children present their business ideas
to their parents and peers.
The motto of a Junior MBA course:
● Transferable skills
● Networking opportunities
● Decision-making skills
● Degree specializations
 FINANCIAL MANAGEMENT
Financial Management means planning, organizing, directing and controlling the financial activities such as procurement
and utilization of funds of the enterprise. It means applying general management principles to financial resources of the enterprise.

Elements of Financial Management:

1. Investment decisions includes investment in fixed assets (called as capital budgeting). Investment in current assets are also a
part of investment decisions called as working capital decisions.

2. Financial decisions- They relate to the raising of finance from various resources which will depend upon decision on type of
source, period of financing, cost of financing and the returns thereby.

3. Dividend decision- The finance manager has to take decision with regards to the net profit distribution. Net profits are
generally divided into two:
1. Dividend for shareholders- Dividend and the rate of it has to be decided.
2. Retained profits- Amount of retained profits has to be finalized which will depend upon expansion and
diversification plans of the enterprise.
 BUSINESS INTELLIGENCE

BI(Business Intelligence) is a set of processes, architectures, and technologies that convert raw data into meaningful
information that drives profitable business actions. It is a suite of software and services to transform data into actionable intelligence
and knowledge.

BI has a direct impact on organization’s strategic, tactical and operational business decisions. BI supports fact-based
decision making using historical data rather than assumptions and gut feeling.

BI tools perform data analysis and create reports, summaries, dashboards, maps, graphs, and charts to provide users with
detailed intelligence about the nature of the business.
DATA INTELLIGENCE PROCESS
 LEADERSHIP SKILLS
Leadership skills are skills you use when organising other people to reach a shared goal. Whether you’re in a
management position or leading a project, leadership skills require you to motivate others to complete a series of tasks,
often according to a schedule. Leadership is not just one skill but rather a combination of several different skills
working together.

EXAMPLES:

Patience Empathy
Active listening Reliability
Dependability Creativity
Positivity Effective feedback
Timely communication Team building
Flexibility Risk taking
Ability to teach mentor
 CRITICAL THINKING ABILITY

Critical thinking is that mode of thinking - about any subject, content, or problem - in which the thinker improves the quality of
his or her thinking by skillfully taking charge of the structures inherent in thinking and imposing intellectual standards upon them.

A well cultivated critical thinker:

● Raises vital questions and problems, formulating them clearly and precisely.

● Gathers and assesses relevant information, using abstract ideas to interpret it effectively comes to well-reasoned conclusions
and solutions, testing them against relevant criteria and standards.

● Thinks open mindedly within alternative systems of thought, recognizing and assessing, as need be, their assumptions,
implications, and practical consequences.

● Communicates effectively with others in figuring out solutions to complex problems.

 PROBLEM SOLVING SKILLS

Problem-solving skills are the ability to identify problems, brainstorm and analyze answers, and implement the best
solutions. An employee with good problem-solving skills is both a self-starter and a collaborative teammate; they are proactive in
understanding the root of a problem and work with others to consider a wide range of solutions before deciding how to move forward.

Examples of using problem-solving skills in the workplace include:

● Researching patterns to understand why revenue decreased last quarter

● Experimenting with a new marketing channel to increase website sign-ups
● Brainstorming content types to share with potential customers
● Testing calls to action to see which ones drive the most product sales
● Implementing a new workflow to automate a team process and increase productivity
 CONTENT WRITING SKILLS

Content writing skills are the skills that enable you to write clear, consistent and relevant articles to deliver a captivating
experience for the company's target audience. This encourages the audience to visit the company's website for some information.

A content writer does all this by writing content that is creative, well-researched, catchy, and in a language that speaks to the
audience. They are specialists in writing blog posts, social media posts, landing pages, whitepapers, emails, press releases, website
content, audio and video scripts, and more.
CONTENT WRITING TYPES
 PROJECT MANAGEMENT
Project management skills are the competencies and traits a person needs in order to effectively coordinate a project from
start to finish. A project manager leads a projects team using good communication, interpersonal skills, motivational skills, and
organization.

Project management skills are a group of skills needed to initiate, plan, and execute a project. Project managers often have a
team of people working on the project and everyone needs to work together to achieve a specific goal. Project management skills
encompass a wide variety of hard skills, soft skills, and personality traits.

A project manager is responsible for initiating and executing a project. They are also responsible for managing and
motivating a team, managing the expectations of the stakeholders, and communicating with company executives and the stakeholders
about the status of the project. Project management skills include:
 COLLABORATION SKILLS

Collaborating happens when two or more people work together to achieve a common goal. Therefore, collaboration skills
cover everything it takes to work well with others and deliver results as a team. A person who’s good at collaborating in the workplace
is an influential team member, communicator, decision-maker, and leader.

Collaborating doesn’t just mean working with others to complete a project. To collaborate well, you need to build
relationships with teammates, know how to resolve conflict when it arises, and create an inclusive, respectful working environment.
Some examples of how collaboration skills look in the workplace include:

● Communicating updates to your manager to solicit feedback

● Recognizing other team members for their hard work
● Sharing insights and helpful tips with team members to improve group processes
● Intervening when there’s tension among team members and working to dissolve it
● Facilitating inclusive workplace practices to make all team members feel respected
 COMMUNICATION SKILLS
Communication skills allow you to understand and be understood by others. These can include but are not limited to
effectively communicating ideas to others, actively listening in conversations, giving and receiving critical feedback and public
speaking.

EXAMPLES:

Active listening
Friendliness
Confidence
Giving & receiving feedback
Volume and clarity
Empathy
Respect
Responsiveness
Understanding non verbal cues
Adapting your communication style to your audience
 CREATIVITY SKILLS

Creativity is the ability to think about a task or a problem in a new or different way, or the ability to use the imagination to generate
new ideas. Creativity enables you to solve complex problems or find interesting ways to approach tasks. If you are creative, you look at
things from a unique perspective.

There are several benefits of developing and encouraging creative thinking within the workplace that improve both the company and
you as an employee. These benefits include:

● Increased employee attraction and retention

● Improved teamwork and collaboration
● Enhanced productivity and problem-solving
 ADAPTABILITY SKILLS

Adaptability skills are a type of soft skill, meaning they reflect how a person works and interacts with others in the
workplace. Often, they’re not learned from a course but rather from experiences reacting to changing environments. Adaptability skills
include:

● Critical thinking
● Resilience
● Growth mindset
● Collaboration
● Responsive to feedback
 ENTREPRENEUR
Entrepreneurial skills are those normally associated with being an entrepreneur, although anyone can develop them. Being

an entrepreneur usually means starting and building your own successful business, but people with entrepreneurial skills can thrive

within larger organizations, too.

 BIOPRENEUR

Biopreneur is for the people who wish to learn more about biotech business, start their own, increase their wealth by
investing in biotech business and simply enjoy being part of a highly intellect driven industry.

To promote understanding of biosciences entrepreneurship, to encourage Biopreneur participates in collaborative

business development and to guide investors through the maze of opportunities in the biosciences industry.

Biopreneur serves as a focal point for bringing together scientists, businesspeople and investors and plays a major
role .in promoting the education and training of people with biotech zeal.
 CTO - CHIEF TECHNOLOGY OFFICER
A chief technology officer (CTO) is the executive in charge of an organization's technological needs as well as its
research and development (R&D). Also known as a chief technical officer, this individual examines the short- and long-term needs of
an organization and utilizes capital to make investments designed to help the organization reach its objectives. The CTO usually reports
directly to a company's chief information officer (CIO), but may also report to the chief executive officer (CEO) of the firm.

Specific Technology Areas:

● IT Solutions & Consulting

● Network Design and Maintenance
● Virtualization Solutions
● SAS and Cloud Solutions Consulting
● ERP Implementations
● Technical Team Management
 CMO - CHIEF MARKETING OFFICER
A CMO (chief marketing officer) is a C-level corporate executive responsible for activities in an organization that
have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners.
 CEO - CHIEF EXECUTIVE OFFICER

A chief executive officer (CEO) is the highest-ranking executive in a company. Broadly speaking, a chief executive
officer’s primary responsibilities include making major corporate decisions, managing the overall operations and resources of a
company, acting as the main point of communication between the board of directors and corporate operations. In many cases, the chief
executive officer serves as the public face of the company.

SKILLS:

Communication skill
Interpersonal skill
Decision making
Independence
Leadership
Creativity
Problem solving
 DATA SCIENCE ( LITE )
Data science combines math and statistics, specialized programming, advanced analytics, artificial intelligence (AI), and
machine learning with specific subject matter expertise to uncover actionable insights hidden in an organization’s data. These insights
can be used to guide decision making and strategic planning.

The main activities that a data scientist can perform – but not necessarily does – in a business environment are:

● Data collection and storage

● Data preprocessing (also referred to as data cleaning)
● Data organization
● Data visualization and the creation of KPI dashboards
● Experimentation and A/B testing
● Statistical inference
● Building ML models
● Evaluating ML models
● Deploying ML models
● And Monitoring how ML models perform
MASTER PRODUCTION MANAGER
 SOCIALIZING SKILL
Social skills are the tools that enable people to communicate, learn, ask for help, get needs met in appropriate ways, get
along with others, make friends, develop healthy relationships, protect themselves, and in general, be able to interact with the society
harmoniously.[1] Social skills build essential character traits like trustworthiness, respectfulness, responsibility, fairness, caring, and
citizenship. These traits help build an internal moral compass, allowing individuals to make good choices in thinking and behavior,
resulting in social competence.

The important social skills identified by the Employment and Training Administration are:

● Coordination – Adjusting actions in relation to others' actions.

● Mentoring – Teaching and helping others how to do something (e.g. a study partner).
● Negotiation – Discussion aimed at reaching an agreement.
● Persuasion – The action or fact of persuading someone or of being persuaded to do or believe something.
● Service orientation – Actively looking for ways to evolve compassionately and grow psycho-socially with people.
● Social perceptiveness – Being aware of others' reactions and able to respond in an understanding manner.
 DATA ANALYST
A data analyst collects, cleans, and interprets data sets in order to answer a question or solve a problem. They work in
many industries, including business, finance, criminal justice, science, medicine, and government.

Data analysis is the process of gleaning insights from data to inform better business decisions. The process of analyzing
data typically moves through five iterative phases:

● Identify the data you want to analyze

● Collect the data
● Clean the data in preparation for analysis
● Analyze the data
● Interpret the results of the analysis
 DIGITAL MARKETING
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the
internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text
and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital
marketing.
 CODING
Coding, sometimes called computer programming, is how we communicate with computers. Code tells a computer what
actions to take, and writing code is like creating a set of instructions. By learning to write code, you can tell computers what to do or
how to behave in a much faster way. You can use this skill to make websites and apps, process data, and do lots of other cool things.

There are many reasons to learn to code. Below, we examine some of the most prominent coding benefits:

● Coding is an in-demand skill that will open many professional doors and help you achieve job security.
● Employers highly value coding skills and are willing to pay top dollar for employees who know Java, JavaScript, Python, and
other popular languages.
● Learning to code in itself is a challenging endeavor that will test your grit and determination.
● Learning to code nurtures your math and problem-solving abilities.
 CASE STUDY SKILL
The case studies require students to demonstrate problem solving, decision-making, communication (both written and oral)
skills, and an ability to work in groups (interpersonal relations and self-management skills). Using and developing these skills are
considered key educational objectives of the case studies.
 CONTENT CREATOR SKILL ( VIDEO )

Content creators produce work on a variety of platforms including social media, blogs, podcasts, video platforms, case
studies, white papers, infographics and more. This, of course, just scratches the surface of what content creators do. Depending on
where you work and where your audience is, your responsibilities will vary widely.

SKILLS:

1. The right gear

2. Video editing skills
3. Solid research skills
4. Content marketing strategy
5. Open to different techniques and
ways of video production
 STORY WRITING SKILL

Story writing is an ancient art form that has been used to entertain, educate, and inform people for centuries. It is a way to
share experiences and feelings and to let people know about different cultures and ways of life.

TIPS ON WRITING GOOD STORY:

1. Develop the characters

2. Choose the setting carefully
3. Create an outline of the plot before writing
4. Incorporate dialogues that reveal a character’s thoughts
5. Make the setting more dynamic
6. Build circumstances where the character has to get out his/her comfort zone
7. Choose the ending carefully
 MARKET RESEARCH SKILL
Marketing research analysts gather together and analyse data from diverse sources to produce results, which are then presented back to
a client. They may also be asked to make recommendations based on the findings. Market research analysts are hired by public and private sector
organisations, as well as by charities and not-for-profit organisations. Analysts can also work on a freelance or consultancy basis.

Key skills for market research analysts:

● Ability to cope with fast-paced and pressured work

● Accuracy
● Strong attention to detail and a strong analytical mind.
● Ability to notice patterns within statistics
● An interest in psychology and behaviour
● Good organisational skills
● Excellent (spoken and written) communication skills
● Confident presentation skills
● Commercial awareness
● A methodical approach to work
● Familiarity or training in statistics or a willingness to learn
● Have strong IT skills and have knowledge of or be keen to learn statistical software packages
● Be able to be flexible and work as part of a team.
 ROBOTICS
Robotics is the intersection of science, engineering and technology that produces machines, called robots, that replicate or substitute for
human actions.

A robot is a programmable machine that can complete a task, while the term robotics describes the field of study focused on developing
robots and automation. Each robot has a different level of autonomy. These levels range from human-controlled bots that carry out
tasks to fully-autonomous bots that perform tasks without any external influences.

TYPES OF ROBOTICS:

1. Pre-Programmed Robots

2. Humanoid Robots

3. Autonomous Robots

4. Teleoperated Robots

5. Augmenting Robots
 TRAINERS
A person who teaches people or animals how to do a particular job or skill well, or to do a particular sport
 SALES
Sales skills are the characteristics and competencies sales representatives depend on to support customers in making purchases
and resolving issues.

Examples of sales skills:

1. Active listening
2. Initiative
3. Empathy
4. Verbal communication skills
5. Positivity
6. Time management
7. Critical thinking
8. Self regulation
9. Adaptability
10. Authentic
 SALES COACH
Sales coaching is a formal process that involves ongoing, individualized teaching on the part of sales managers to improve
rep performance.

Rather than a manager telling their team what to do, sales coaching includes:

● Guiding sellers to discover how to achieve their objectives

● Correcting behaviors that don’t have an impact
● Reinforcing behaviors that lead to success
● Developing the skills of your sales team,
not just boosting numbers
 HUMAN RESOURCES
HR skills are capabilities that help human resource professionals carry out key responsibilities. Examples include interpersonal
skills, recruiting, and effective communication. These elements are also known as “human resources skills” and “skills for HR.” These
abilities can include executive skills.

This list includes:

● skills required for hr

● human resources qualifications and skills
● hr competencies
● hr manager skills
● hr skills for resumes
● hr operations skills
● hr technical skills
● hr key skills
 COUNSELLOR
Counselling skills are interpersonal and technical traits that a counsellor uses to better understand and listen to their
clients. Using these skills, a counsellor helps a client overcome obstacles that are preventing them from leading a happy life.

What Are Some Skills Required For Counselling?

1. Listening
2. Self awareness
3. Communication
4. Questioning
5. Observation
6. Ability to take notes
7. Patience
8. Empathy
9. Respect for confidentiality
10. Interpretation
11. Trustworthiness
 SOCIAL MEDIA MANAGER

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—
sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social.

Social media manager skills:

1. Copywriting
2. Design
3. Public speaking
4. Customer service
5. Community engagement
6. Behavioral psychology
7. Analytics
8. Budgeting
9. Curiosity
10. Adaptability
11. Business savviness