Chapter 8 Importing Exporting and Sourcing

Chapter 8: Importing, Exporting, and
Sourcing
Chapter 8 of "Global Marketing"
Saltia Yasmin - 22C606001033

Humam Imaduddin - 22C606001022
LEARNING OBJECTIVES
1 Export selling and 2 Exports 3 Import
Export Merketing.
Discover the strategies and Strategies and challenges
challenges involved in
selling products to
international markets.
4 Sourcing 5 Identify the factors that global

marketers consider when making
Understand the complexities of finding sourcing decisions.
suppliers and partners globally.
Export Selling vs Export Marketing
Export Selling Export Marketing
It involves selling the same product, at the same • Language and cultural barriers
price, with the same promotional tools in a • Customs and trade regulations
different place
• Logistics and supply chain complexity
Main Focus: Sales and distribution
Main Focus: Market analysis and adaptation
Objective: To generate immediate revenue through
product sales Objective: To understand and adapt to the target
market's needs and preferences
Discovering Strategies and Challenges in
International Market Sales (Export)
Exporting products to international markets involves a range of strategies and challenges. Some key strategies
include:
• Market Research: Conducting thorough research to understand target markets, customer preferences, and
local regulations.
• Product Adaptation: Modifying products to meet the specific needs and preferences of different markets.
• Distribution Channel Management: Establishing efficient distribution channels to ensure smooth product
delivery.
• Marketing and Promotion: Developing effective marketing strategies tailored to each market to create
awareness and generate demand.
However, there are also various challenges to consider:
• Language and Cultural Barriers: Overcoming language barriers and adapting to cultural differences in
communication and business practices.
• Trade Regulations: Complying with complex international trade regulations and customs requirements.
• Logistics and Supply Chain: Managing logistics and supply chain operations to ensure timely and
efficient delivery of products.
• Competitive Landscape: Navigating competition from local and global competitors in each market.
Strategies and Challenges of Import
Importing products presents various strategies and challenges. Some new strategies to consider include:
• Supplier Evaluation: Conducting thorough evaluations of potential suppliers to ensure product quality,
reliability, and competitive pricing.
• Logistics Optimization: Streamlining import logistics to reduce costs and improve delivery times.
• Inventory Management: Efficiently managing inventory levels to avoid stockouts or excessive carrying
costs.
• Customs Compliance: Ensuring compliance with import regulations and customs requirements of the
target country.
However, there are also new challenges to be aware of:
• Tariffs and Trade Barriers: Dealing with import tariffs, quotas, and other trade barriers imposed by
different countries.
• Supply Chain Disruptions: Managing potential disruptions in the global supply chain, such as natural
disasters, political instability, or pandemics.
• Market Competition: Facing competition from domestic suppliers and other importers in the target
market.
As for an example of import tariff regulations in Indonesia, one of the regulations is the anti-dumping regulation.
This regulation aims to prevent the importation of goods at prices lower than their normal value, which can harm
local industries.
Identifying Factors in Global Sourcing
Decisions
Global marketers take into account several factors when making sourcing decisions. These factors include:
• Cost and Pricing: Assessing the cost-effectiveness of sourcing options, including labor costs, transportation
costs, tariffs, and taxes.
• Quality and Standards: Evaluating the quality standards and certifications of potential suppliers to ensure
compliance with desired quality levels.
• Reliability and Timeliness: Considering the reliability and timeliness of suppliers in terms of meeting
delivery deadlines and maintaining consistent supply.
• Supplier Relationships: Building and maintaining strong relationships with suppliers to foster
collaboration, trust, and effective communication.
• Risk Management: Identifying and mitigating potential risks associated with sourcing decisions, such as
political instability, natural disasters, or supply chain disruptions.
• Ethical and Social Responsibility: Considering the ethical and social responsibility practices of suppliers,
including labor conditions, environmental impact, and corporate social responsibility initiatives.
• Geopolitical Considerations: Assessing geopolitical factors, such as trade policies, regulations, and
geopolitical stability, that can impact sourcing decisions.
Strategies for Success
1 Market Research
Learn how to identify potential markets

and assess their demand for your products.
Supply Chain Optimization 2
Discover techniques to streamline your
international supply chain and reduce
costs. 3 Cultural Intelligence
Acquire the skills to navigate diverse

cultures and build successful international
relationships.
Export Barging
1 PPKN
submit approval to the ministry of
transportation for the operation of national
vessels to operate abroad
2 International Documentation
3 Freight Cost
With the same distance as local shipments,
international freight prices are more
expensive
Conclusion and Key Takeaways
Global Reach Strategic Advantage Continuous Learning
Expand your business Gain a competitive edge by Stay updated on global trade
horizons by tapping into leveraging sourcing and policies and adapt your
international markets. exporting opportunities. strategies accordingly.

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Chapter 8: Importing, Exporting, and

Saltia Yasmin - 22C606001033

4 Sourcing 5 Identify the factors that global

However, there are also various challenges to consider:

However, there are also new challenges to be aware of:

Learn how to identify potential markets

Acquire the skills to navigate diverse

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