7c's of Effective Communication
7c's of Effective Communication
7c's of Effective Communication
communication
OBJECTIVES
Completeness
Conciseness
Consideration
Concreteness
Clarity
Courtesy
Correctness
COMPLETENESS
Incomplete Question
How come my request for an interview letter
did not receive a response?
• Extra detail
When was letter sent? Who sent it? To whom
was it sent?
You need to inquire all the information to give
proper reply for the inquiry.
CHECKLIST FOR
COMPLETENESS
Remember the five W’s
Conciseness includes;
eliminate wordy expression
Include only relevant material
Avoid unnecessary repetition
ELIMINATE WORDY
EXPRESSION
Use single word substitute instead of phrases
without changing meaning.
EXAMPLE
Wordy: In due course
Concise: Soon
Wordy: please find attached the list you requested.
Concise: The list you requested is attached.
Wordy: She bought desks that are of the executive
type.
Concise: She bought executive- type desks.
INCLUDE ONLY RELEVANT
MATERIAL
Stick to the purpose of the message
Use conjunctions
EXAMPLE
Wordy: Will you ship up this time, anytime during the
month of October would be fine, or even November if
you are rushed (November would suit us just as well, in
fact a little bit better) 300 of the regular 3 by 15 inches
blue armbands with white sewn letters in the center.
Thank you in advance by sending this along to us by
parcel post and not express, as express is too
expensive.
Concise: Please ship parcel post, before the end of
November, 300 regular 3 by 15 inch blue felt armbands
with white sewn letters in the centers.
CHECKLIST FOR CONCISENESS
Use one word in place of phrases; one
sentence in place of two.
Negative-Unpleasant:
It is impossible to open an account for you
today.
Positive-Pleasant:
As soon as your signature card reaches us, we
will gladly open an account for you.
CHECKLIST FOR
CONSIDERATION
Reader oriented
Clear Image:
“This letter is three times as long as you said it
would be”
CHECKLIST FOR
CONCRETENESS
Precise in presenting facts and figures.
Use active voice more than the passive.
Use action verbs to make idea clear.
Use of image building words where
necessary.
CLARITY
After Subsequent
Home Domicile
For example E.g.
invoice Statement for payment
EXAMPLE
UNFAMILIAR FAMILIAR
After our perusal of The data we studied show
pertinent data, the that your property is
conclusion is that a profitable and in high
lucrative market exists for demand.
the subject property.
USE BUSINESS JARGON
SO