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    Success Story of Dubai

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    Shakil Siddiqui
    Dubai has transformed from a small port town into a global economic hub through strategic investments and innovations. Key strategies included investing oil revenues into infrastructure like the Dubai International Airport and Jebel Ali port, establishing free trade zones to attract foreign investment with no taxes, and promoting tourism through events and attractions like the Burj Khalifa and Palm Islands. The success of Emirates airline also boosted Dubai's economy. Though the government owns much of the economy and criticism is restricted, Dubai's leaders decisively cut red tape and used technology and promotion to rapidly expand the city.

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    Success Story of Dubai

    Uploaded by

    Shakil Siddiqui
    455 views30 pages
    Dubai has transformed from a small port town into a global economic hub through strategic investments and innovations. Key strategies included investing oil revenues into infrastructure like the Dubai International Airport and Jebel Ali port, establishing free trade zones to attract foreign investment with no taxes, and promoting tourism through events and attractions like the Burj Khalifa and Palm Islands. The success of Emirates airline also boosted Dubai's economy. Though the government owns much of the economy and criticism is restricted, Dubai's leaders decisively cut red tape and used technology and promotion to rapidly expand the city.

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    Dubai has transformed from a small port town into a global economic hub through strategic investments and innovations. Key strategies included investing oil revenues into infrastructure like the Dubai International Airport and Jebel Ali port, establishing free trade zones to attract foreign investment with no taxes, and promoting tourism through events and attractions like the Burj Khalifa and Palm Islands. The success of Emirates airline also boosted Dubai's economy. Though the government owns much of the economy and criticism is restricted, Dubai's leaders decisively cut red tape and used technology and promotion to rapidly expand the city.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    455 views30 pages

    Success Story of Dubai

    Uploaded by

    Shakil Siddiqui
    Dubai has transformed from a small port town into a global economic hub through strategic investments and innovations. Key strategies included investing oil revenues into infrastructure like the Dubai International Airport and Jebel Ali port, establishing free trade zones to attract foreign investment with no taxes, and promoting tourism through events and attractions like the Burj Khalifa and Palm Islands. The success of Emirates airline also boosted Dubai's economy. Though the government owns much of the economy and criticism is restricted, Dubai's leaders decisively cut red tape and used technology and promotion to rapidly expand the city.

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    Some of the key takeaways from the passage include Dubai's rapid development from a small port city to a global economic hub through strategic investments and an innovative approach. It utilized its oil wealth to develop infrastructure and promote business opportunities across sectors like tourism, real estate and finance.

    Dubai developed its ports through strategic investments and an approach of constant expansion. It built Port Rashid in 1972 and the larger Jebel Ali port in 1979, which today is one of the largest container handling facilities in the world.

    To develop tourism, Dubai invested in world-class hotels, resorts and attractions. It also promoted shopping festivals and events to attract visitors and boost its retail sector. Dubai worked closely with businesses to offer discounts and brand promotions.

    Success story of Dubai

    Rizvi Institute of management Studies & Research

    One of the seven emirates of the United Arab Emirates (UAE)


    Government type Constitutional Monarchy

    DUBAI

    Area - 3,885 square km Population 2,262,000

    GDP - US$82.11 billion


    Currency - dirham

    Al Maktoum royal family Dubai


    Sheikh maktoum bin hasher Al Maktoum Founder of Dubai

    Mohammed bin Rashid Al maktoum Vice President & Prime Minister of UAE

    HH Hamdan bin Rashid Al Maktoum Minister of Finance & Industry.

    Hamdan bin Mohammad al maktoum Crown Prince of Dubai.

    Dubai international airport (DIA)


    Inaugurated on 30th sep.1960
    1.8 km compact runway A small terminal A control tower Trucial coasts first 2 duty free shops.

    From Entrepot trade centre to international leisure and tourism destination. 13% growth in 2003 Ordered 45 airbus aircraft costs around $12.5 billion

    Shopping centre in DIA Dubai duty free(DDF)


    In 1983 DCA invited a team of consultants from Shannon airport in Ireland Appointed retail designer Fitch & co. Strategy of DDF
    Promote its own brand Aggressive promotion 5% of annual budget on promotion Fly Buy Dubai

    Colm McLaughlin (M.D of DDF)


    we are probably the best known operations, we are pretty happy about our brand

    THE EMIRATES
    DCA owned airline
    Fastest growing airlines Received more than 250 international awards

    Strategies applied
    Complimentary accommodation at hotels Persuaded hotels to offer discounted rates to passengers Personal video system in all classes throughout its fleet. Sponsorship

    Dubai must lead ,not be led


    - Sheikh Rashid bin Saeed Al Maktoum ordered the authorities of the natural harbour to accommodate larger ships. revenue from the oil were invested in infrastructure development rapid Expansion no-hold-barred promotion.
    Retail ,tourism, wholesale, transport & technology.

    HARBOUR DEVELOPMENT
    Largest port in the middle-east One of the leading transshipment in the world
    Port Rashid
    October 1972

    Jebel Ali port


    1979 Among worlds largest container handling operations

    Strategies applied
    Zero taxation

    100% foreign ownership

    THE DESERT MIRACLE


    Emirates golf club Dubai desert classic was hosted in 1989 All-grass golf course in desert. Credit goes to sheikh Mohammed bin Rashid al Maktoum

    Dubai Shopping festival (DSF)


    First held in 1996 Objective
    revitalizing retail trade in Dubai

    2,300 retail outlets participates

    Strategies applied
    Dubai Word Cup race was held during festival, boasting a purse of $4 million, of which $2.4 million would go to Winner.

    Govt. works closely with retailers who are required to offer discounts.
    Words best brands at worlds lowest prices

    DEPARTMENT OF TOURISM AND COMMERCE MARKETING (DTCM)


    1997

    Objective for the planning , development and regulation of the sector.

    FACILITIES PROVIDED
    Liberal atmosphere Safety and comfort of the tourists First-class shopping Mystique and the adventure of Arabia Five star hotels and gold souks Camel racing Sand skiing Desert safaris Wadi bashing Availability of alcohol to foreigners Relaxed dress code

    BUILDING BEYOND
    Burj Al Arab hotel Seven star One of the worlds most spectacular and luxurious 361-meters high standing on manmade island

    Most hoteliers in Dubai are convinced that it will never make money Publicity strategy
    Tiger woods teeing off from Burj Al Arabs 28th storey helipad before playing in the 2004 desert classic.

    PALM ISLAND
    Shaped like palm tree 2 islands have 60 luxury hotels

    Thousands of expensive villas Expensive apartments


    David Beckham is having one villa in the Palm island

    HYDROPOLIS
    First underwater hotel 200 suites Down to a depth of 20 meters below the surface

    DUBAILAND

    Costing $ 4.9 billion

    Indoor snow skiing

    GRAND HYATT HOTEL

    BROADNING THE BASE


    Emirates media Shipping Financial and commercial services Tourism E- commerce finance Technological field

    FREE ZONE
    100% Foreign Ownership 100% Repatriation of Capital and Profits 0% Corporate, Personal Tax Exemption from all Import and Export Duties Free Zone Company Formation is Quicker Inexpensive Workforce and Easy Recruitment Procedures no restrictions on recruiting labour On-site Customs Inspection

    Dubai internet city

    Dubai media city

    Dubai gold and diamond park

    knowledge village

    Biotechnology and research park

    Logistics city

    Dubai international finance centre (DIFC)


    Objective
    to make Dubai a leading capital market to attract the worlds leading investment banks

    facilities offer
    English language Western-style legal infrastructure New laws have been passed to ensure financial transparency

    World bank will issue a $100 million bond at DIFC

    PROBLEMS WITH THE GOVERNMENT


    Law that specifically prohibits criticism of the Government and ruling families The economy is opaque because there is little distinction between government funds and private wealth of maktoums The government owns and control a large part of economy

    Positive points Ability to act decisively Eliminate red tape Shortening the planning process

    STRATEGIES APPLIED FOR THE SUCCESS


    Aggressive promotion

    Innovations
    Proper utilization of resources Risk taking policy

    Dedication towards work


    Technology-Savvy

    THANK YOU
    ByShakil S. Siddiqui Rizvi Institute of management Studies & Research

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