Scribd Logo
Upload

Welcome to Scribd!

  • 28 views

    Werner's Business Plan

    Uploaded by

    Rezki Perdana
    The document provides an overview of business plans, including what they are, their purpose, who needs them, potential disadvantages, and how to create a successful one. A business plan is described as a roadmap for success that addresses the business concept, marketplace, and financials. It formalizes goals, communicates value to stakeholders, and helps attract funding and resources. While time-consuming, a good business plan includes sections on the executive summary, company description, competition, marketing, operations, management, finances, and exhibits.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Werner's Business Plan

    Uploaded by

    Rezki Perdana
    28 views18 pages
    The document provides an overview of business plans, including what they are, their purpose, who needs them, potential disadvantages, and how to create a successful one. A business plan is described as a roadmap for success that addresses the business concept, marketplace, and financials. It formalizes goals, communicates value to stakeholders, and helps attract funding and resources. While time-consuming, a good business plan includes sections on the executive summary, company description, competition, marketing, operations, management, finances, and exhibits.

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document provides an overview of business plans, including what they are, their purpose, who needs them, potential disadvantages, and how to create a successful one. A business plan is described as a roadmap for success that addresses the business concept, marketplace, and financials. It formalizes goals, communicates value to stakeholders, and helps attract funding and resources. While time-consuming, a good business plan includes sections on the executive summary, company description, competition, marketing, operations, management, finances, and exhibits.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    28 views18 pages

    Werner's Business Plan

    Uploaded by

    Rezki Perdana
    The document provides an overview of business plans, including what they are, their purpose, who needs them, potential disadvantages, and how to create a successful one. A business plan is described as a roadmap for success that addresses the business concept, marketplace, and financials. It formalizes goals, communicates value to stakeholders, and helps attract funding and resources. While time-consuming, a good business plan includes sections on the executive summary, company description, competition, marketing, operations, management, finances, and exhibits.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 18

    BUSINESS

    PLAN

    无忧PPT整理发布
    www.wernermurhadi.wordpress.com
    THE BUSINESS PLAN &
    FREQUENTLY ASKED QUESTIONS
    • What is a Business Plan?
    • What is the purpose of a business plan?
    • Who needs a business plan?
    • Are there disadvantages to a business plan?
    • How does one create a successful business plan?
    WHAT IS A BUSINESS PLAN?
    • A roadmap for success
    – Future oriented: What you WILL do, how you WILL do it
    • All business plans should address
    – Business concept (product service description, business
    structure, how you will take the concept to market, industry
    trends, etc.)
    – Marketplace (competition, customers, purchasing
    behaviors, sales cycles, value prop, positioning, etc.)
    – Financial (income and cash flow statements, break even
    analysis, balance sheet, financial ratios, funding needs,
    etc.)
    WHY DEVELOP A BUSINESS PLAN?

    • A well developed plan provides:


    – Focus to the entrepreneur
    – Vision to management team, potential funders,
    suppliers and other stakeholders
    • Organizes ideas and examines feasibility
    • Increases the chances of success
    • Helps attract key employees
    • Maximizes chance of success
    • Helps avoid and eliminate waste
    Entrepreneur without
    • The business needs funding! business plan
    A GOOD BUSINESS PLAN…

    • Formalizes goals and intentions


    • Communicates value to stakeholders
    • Plans for financial support and stability
    • Identifies target markets
    • Effectively allocates resources and time
    • Creates a timeline to achieve the company’s main goals
    ALWAYS REMEMBER TO…

    Plan Your Work…


    Then Work Your Plan
    WHO NEEDS A BUSINESS PLAN?
    • Anyone running or thinking about running a business
    • Entrepreneurs with solid business ideas
    • Any current successful business
    • Start-up companies
    • Companies seeking financial backing
    • Businesses in both pre-launch and post-launch stages
    • Businesses going through periods of intense change
    and/or stress
    ARE THERE DISADVANTAGES
    TO A BUSINESS PLAN?

    • Inflexibility – Sticking to the plan no matter what, even when it’s


    failing or market or industry conditions change
    • Discouragement – There are so many unknown aspects of a
    business, some find it difficult to write a solid plan or “guesstimate”
    • Tunnel Vision – A narrow plan may result in overlooking beneficial
    opportunities
    • Time Consuming – Takes time away from business operations,
    customer meetings, etc.
    Constructing The Business Plan

    Shareholders Expectations

    Drive
    down of Strategy & Action
    Vision, Performance

    Mission, Management

    Objectives Business Plan


    and Goals

    Budget
    The Value Thread
    Shareholders
    Expectations

    Drive
    Appraisal NPV
    down of
    value DCF
    Vision, Performance
    Mission, Management
    Objectives
    Financial
    and Goals indicators
    R
    O
    E
    Operational Value
    Measures Driver
    s
    CREATING A SUCCESSFUL BUSINESS
    PLAN
    • Successful business plans include:
    – Executive Summary (max. 3 page)
    – Company Description
    – Competition (incl. Industry Analysis & trends; Strategic position & risk
    Assessment)
    – Marketing Plan (incl. STP, 4P and marketing Strategy)
    – Operating & Technology Plan
    – Management & Organization
    – Social Responsibility & Sustainability
    – Financial Plan
    – Supporting Exhibits
    Company Description
    • Vision, Mission & Values
    • Forms of Business
    • Products and services
    • Core competencies
    • Goals & Development Stage
    Competition
    – The economy
    – Market analysis (Industry Analysis & Trends: size &
    growth rate of industry; industry maturity, seasonal
    factors, Regulation)
    – Competitor analysis (competitive position, market
    share distribution, global competition, future
    competition, barriers to entry)
    – SWOT
    – Critical success factors
    Marketing Plans

    • Segment & targeting (Potential Market,


    Target Market)
    • Positioning
    • 4P (
    Price: pricing strategy; Place, Promotion &
    Product
    )
    Operation & Technology Plan
    • Location
    • Layout
    • Technology used
    • Equipment & Furniture
    • Production Capacity
    • Work Plan & Schedulling (CPM/PERT/Gantt Charts)
    • Perizinan / Licensing
    • Quality control
    • Flowchart Operations: Getting input, process &
    Selling output
    Management & Organization

    • Structure Organization
    • Job Description & Job Specification
    • Recruitment & Selection
    • Compensation
    • Regulation & Policies
    Social Responsibility & Sustainability

    • Social responsibility
    • Company policy
    • Community involvement
    • Environmental aspect
    • Sustainability
    Financial Plan
    • Plan Assumption
    • Sources & Uses of fund
    • Financial Structure
    • Financial Forecasting: Balance sheet, income statements & cash
    flow under normal conditions
    • Financial Ratios
    • Sensitivity Analysis: Financial forecasting based on optimistic and
    pessimistic conditions
    • Break Even Analysis
    • Investment Analysis (Capital budgeting Techniques: Payback
    period, Net present value & internal rate of return)

    You might also like