Nash Equilibrium
Nash Equilibrium
Nash Equilibrium
silent talk
A=1 A=0
silent
B B=1 B=5
A=5 A=2
talk
B=0 B=2
A PAY-OFF
A
Pay-off when B is silent
silent talk
A=1 A=0
silent
B B=1 B=5
A=5 A=2
talk
B=0 B=2
silent talk
A=1 A=0
silent
B B=1 B=5
A=5 A=2
talk
B=0 B=2
silent talk
A=1 A=0
silent
B B=1 B=5
A=5 A=2
talk
B=0 B=2
silent talk
A=1 A=0
silent
B B=1 B=5
A=5 A=2
talk
B=3 B=4
A PAY-OFF
This is an outcome
1.A is always better-off talking
silent talk
A=1 A=0
silent
B B=1 B=5
A=5 A=2
This is a strategy
talk
B=3 B=4
A
Pay-off when B is silent
silent talk
A=1 A=0
silent
B B=1 B=5
A=5 A=2
talk
B=3 B=4
silent talk
A=1 A=0
silent
B B=1 B=5
A=5 A=2
talk
B=3 B=4
silent talk
A=1 A=0
silent
B B=1 B=5
A=5 A=2
talk
B=3 B=4
• Until 2000’s hard liquor (whisky, bourbon…) where not advertising, they
were in a cooperative equilibrium
• Then they broke the equilibrium and start commercial war
• Find other examples
PRACTICE
• Another well-example is the Ad dilemma.
• Commercials have a cost, it works better if only one company uses it. If they
both use it, consumers will not change their habits
• See the payoff matrix below
Advertise No Ad
A=10 A=5
Advertise
B B=10 B=15
A=15 A=12
No Ad
B=5 B=12
PRACTICE: ASYMMETRIC PAY-OFF
MATRIX (FOR REFERENCE ONLY)
• Now companies have different pay-offs.
• One company may decide to engage in a big commercial campaign
• The second company may mitigate the loss
Advertise No Ad
A=12 A=10
Advertise
B B=10 B=15
A=20 A=10
No Ad
B=5 B=10