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    MTN Slides

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    Xolly Mondli Mkhize
    MTN is a leading telecommunications company operating in 21 African countries. It aims to be the number one network provider with a 56% market share by expanding its high quality products and services. MTN targets all regions, provinces, income levels, ages, and social classes. It uses a 7P marketing mix approach including products like BlackBerry, MTN Play, and international roaming. MTN spends billions annually on promotion through sports, music, and community sponsorships. It distributes through over 110 owned stores and partnerships with retailers. MTN's positioning strategies emphasize its attributes, benefits, and applications to portray itself as the best network provider in customers' minds.

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    MTN Slides

    Uploaded by

    Xolly Mondli Mkhize
    264 views28 pages
    MTN is a leading telecommunications company operating in 21 African countries. It aims to be the number one network provider with a 56% market share by expanding its high quality products and services. MTN targets all regions, provinces, income levels, ages, and social classes. It uses a 7P marketing mix approach including products like BlackBerry, MTN Play, and international roaming. MTN spends billions annually on promotion through sports, music, and community sponsorships. It distributes through over 110 owned stores and partnerships with retailers. MTN's positioning strategies emphasize its attributes, benefits, and applications to portray itself as the best network provider in customers' minds.

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    MTN is a leading telecommunications company operating in 21 African countries. It aims to be the number one network provider with a 56% market share by expanding its high quality products and services. MTN targets all regions, provinces, income levels, ages, and social classes. It uses a 7P marketing mix approach including products like BlackBerry, MTN Play, and international roaming. MTN spends billions annually on promotion through sports, music, and community sponsorships. It distributes through over 110 owned stores and partnerships with retailers. MTN's positioning strategies emphasize its attributes, benefits, and applications to portray itself as the best network provider in customers' minds.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    264 views28 pages

    MTN Slides

    Uploaded by

    Xolly Mondli Mkhize
    MTN is a leading telecommunications company operating in 21 African countries. It aims to be the number one network provider with a 56% market share by expanding its high quality products and services. MTN targets all regions, provinces, income levels, ages, and social classes. It uses a 7P marketing mix approach including products like BlackBerry, MTN Play, and international roaming. MTN spends billions annually on promotion through sports, music, and community sponsorships. It distributes through over 110 owned stores and partnerships with retailers. MTN's positioning strategies emphasize its attributes, benefits, and applications to portray itself as the best network provider in customers' minds.

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    4/23/12

    Click to edit Master subtitle style

    Presented by:

    Sipho

    4/23/12

    INTRODUCTION
    This assignment is about Mtn with its competitors target markets i.e. Demographics and customer behaviour etc., the seven marketing mix that are used to fulfil customer needs and wants and the positioning strategy that is being used by Mtn to try to get into customers minds so that they perceive as the best network provider.

    4/23/12

    BACK GROUND

    launched in 1994. ltd group is a multinational telecommunications group. licence across 21 countries in Africa. operates one stop service provider.

    Mtn

    mobile Mtn

    4/23/12

    OBJECTIVES

    Our main priority is to create customers solutions limit costs and processing information to be the number one network provider. To achieve the market share of 56% in the industry by expanding high quality products and achieve our marketing objectives.

    4/23/12

    VODACOM MTN Market follower leader Have

    control over market advertising budgets advertising campaign shout loudly to the public word

    Large Have They

    Mtn word the No use

    4/23/12

    Segmentation

    TARGET MARKET
    All regions All provinces Urban, suburbs

    Their Targeted Marketing Segments

    Geographic Region City Urban Demographic Income Age Gender Family life cycle

    To all income levels groups From all ages Female, Male Single parents, young people, single people, married, etc

    Social class

    Upper class, upper middle, lower-middle, upper lower, lower class.

    Education

    Grade school, high school graduate, graduates, uneducated

    4/23/12

    MARKETING MIX

    PRODUCT/SERVICES PRICE PROMOTION DISTRIBUTION PEOPLE PROCESS PHUSICAL EVIDENCE

    4/23/12

    PRODUCT AND SERVICES


    Mtn

    BlackBerry

    Mtn

    play

    Mtn

    EVD

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    PRODUCT AND SERVICES(CONT.)


    MTN MTN MTN

    Mobile TV Me 2u callertunez

    4/23/12

    PRODUCT / SERVICE(CONT.)
    Mtn Mtn Mtn

    ZONE Banking International Roaming

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    OTHER SERVICES
    Responsible E.g.

    use of cellphone

    Use mobile hands free kit or car kit device while talking and driving, only dial when vehicle is not going, etc.

    4/23/12

    PRICING
    Globally consistent. Select pricing strategies. Cost-based and value-based methods. The following table is pricing strategies of MTN.

    4/23/12

    PRICING
    Voice Packages and Monthly Subscription Fee Voice Trunking - R 500.00 port fee

    Subscription Fee per additional Voice Channel

    Voice Trunking - R 500 monthly port fee DDI's - R 10.00 each (minimum 10 numb

    Setup Charges

    Billing Methodology (Connection Fee /

    4/23/12

    PRICING
    Voice Packages and Monthly Subscription Fee Voice Trunking - R 500.00 port fee

    Local - R 0.34 Peak Call Rates (per/min Standard Charge) National - R 0.45,Mobile - R 0.89 International - Destination Dependent

    On-Network - R 0.08c (Internal), VoIP to VoIP Call Rates On-Network - R 0.20c (External) Off-Network - R 0.36c - R 0.49c depending on terminating network

    Up to 35% saving on the subscribers monthly telephone bill depending on the call patterns. Average Cost Saving over Telkom

    4/23/12

    PROMOTION

    Mtn spend more of income in promotion Mtn understand strategies and implementation of promotion. Mtn spends billions a year on advertising

    4/23/12

    SPONSOR SA PREMIER FOOTBALL TOURNAMENTS MTN 8

    FOOTBALL

    WAFA COMPETITION 8 MILLION TOURNAMENT

    4/23/12

    CYCLING

    INVOLVE IN AMATEUR AND PROFFESSIONALS SPONSORING EVENTS E.G. Mtn ENERGADE CYCLING TEAM CALLED QHUBEKA

    4/23/12

    MUSIC

    LOCAL ARTIST SPONSORING CONCERTS AND MUSIC FESTIVALS MTN S.A AWARDS SPONSOR OF JOYOUS CELEBRATION

    4/23/12

    DISTRIBUTION/PLACE

    Mtn had 110 distribution outlets.

    The company uses payphone card distribution outlets, which in turn provide the site for the payphone and generally look after its software.

    4/23/12

    DISTRIBUTION/PLACE(CONT.)
    Mtn provide customer service support, do minor repairs, fax, email and data service. Mtn has distribution stores where customers can be served. Mtn has DSM network whereby a customers can access the internet and find the store. examples of Mtn that customer can use get the products: Mtn store on malls, pepcell, truworths and Foschini.

    4/23/12

    PEOPLE
    EMPLOYEES

    CULTURE

    4/23/12

    PROCESS
    The overall process of Mtn
    Receive Extract

    documents information business decision transfer

    information

    Validate Support Report

    and evaluate

    Relationships

    4/23/12

    PEOPLE (CONT.)
    REMUNERATION TRAINING HEALTH

    STRUCTURE

    AND DEVELOPMENT

    AND SAFETY

    4/23/12

    Physical
    Mtn

    has is written everywhere you go strive hard to serve and satisfy the needs of their clients. has unique stores everywhere you go with high quality service, same quality staff members for assistance. Mtn displays a phone that uses Mtn sum cards to this stores and also the are people who help in activation.

    Mtn

    4/23/12

    POSITIONING
    3 strategies
    Attribute Benefit Use

    positioning

    positioning

    application positioning

    4/23/12

    POSITIONING

    4/23/12

    CONCLUSION Mtn Business operates as a fully converged, one-stop service provider, and is able to offer your business the largest range of mobile and internet-based communications services and is fully aware to overcome customer needs and wants. Mtn is good business when providing services in its markets and being competitive in market, achieve their goals. Lastly Mtn is brand that is trusted all over the

    4/23/12

    THE END

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