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Kusum TL

A focus group discussion is a small group discussion guided by a trained leader to learn opinions on a topic. It involves 8-12 participants discussing key themes identified by the researcher. The purposes are to find solutions, understand local perceptions, and identify coping strategies. Types include single, dual moderator, and observer groups. The process involves recruiting, preparing questions, moderating, and analyzing. Advantages are flexibility and low cost, while disadvantages include difficulty analyzing data and quality depending on moderator skill. Selection criteria are a specific topic, trained leader, and carefully planned composition and discussion.

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21 views14 pages

Kusum TL

A focus group discussion is a small group discussion guided by a trained leader to learn opinions on a topic. It involves 8-12 participants discussing key themes identified by the researcher. The purposes are to find solutions, understand local perceptions, and identify coping strategies. Types include single, dual moderator, and observer groups. The process involves recruiting, preparing questions, moderating, and analyzing. Advantages are flexibility and low cost, while disadvantages include difficulty analyzing data and quality depending on moderator skill. Selection criteria are a specific topic, trained leader, and carefully planned composition and discussion.

Uploaded by

malika.hirachan007
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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FOCUS GROUP DISCUSSION

Presented by:
Kusum Ghale
Roll no: 09
CONTENTS
• Definition
• Purposes
• Types
• Process
• Advantage
• Disadvantage
• Selection criteria
DEFINITION
A focus group discussion is a small group discussion guided by a trained leader.
It is used to learn about opinion on a designated topic and to guide future
opinions .
Focus Group Discussion (FGD) is a rapid assessment semi structured data
gathering method in which a purposively selected set of participants gather to
discuss issues and concerns based on a list of key themes drawn up by the
researcher/facilitator . -Kumar 1987
FGD may be held between 60-90 minutes between 8-12 people.
If FGD is shorter than 60 minutes, it is often difficult to fully explore discussion
topic. If the FGD is longer than 90 minutes , the discussion can become
unproductive.
PURPOSES
i. To find out solution to problems.
ii. To gain knowledge about a particular topic or need by interviewing
a group of people directly affected by the issue.
iii. To understand local perception about the issues.
iv. To identify and strategize coping mechanism.
v. To investigate group attitudes and belief.
TYPES

Single focus group Two way focus group Dual moderate focus group
1. Single focus group:
This is the classical type of focus group where all respondents are placed in
one group to interactively discuss the topic.
2. Two way focus group:
This format involves using two groups. One group actively discusses the
topic and the other group observes the first group and then discusses their
interactions.
3. Dual moderate focus group:
The moderators work together with one moderator asking the questions and
leading the sessions and the other moderator ensuring that all questions are
asked and any new evolutions are discussed further.
PROCESS

Recruit
Select Find a Prepare Moderate
Set goal participan Analyze
field team venue questions the group
ts
ADVANTAGES
1. It captures real life data in a social setting
2. It is flexible
3. It is cost effective
4. It is comparatively easier to drive or conduct
5. It generates quick results
6. Moderator can interact with participants, which allows for follow
up questions .
DISADVANTAGES
1. Data are more difficult to analyze
2. Focus group can be time intensive, requiring significant planning and
coordination
3. Requires a trained moderator
4. Quality of discussion and usefulness depend upon the skill of moderator
5. Less control over the data collected
6. It takes effort to assemble the groups
SELECTION CRITERIA

It has a specific, focused, discussion topic.


The group has a trained leader or facilitator .
The group composition and the group discussion are carefully planned.
SUMMARY
REFERENCES
• Ratna K.S Bariya . Educatinal Science for Nurses .1st edition . Samikshya Publication Pvt. Ltd
• https://studentaffairs.jhu.edu/viceprovost/assessment-analysis/assessment-tools-me
thods/focus-groups/
• https://www.sisinternational.com/advantages-of-focus-groups/
• https://slideplayer.com/slide/16803743/#google_vignette

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