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    Itc Limited: Submitted by

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    Bhavesh Pasricha
    ITC Limited is India's largest private company with a market capitalization of $52 billion. It was established in 1910 as the Imperial Tobacco Company of India and is headquartered in Kolkata. Over the years, ITC has diversified into various consumer goods like food, personal care, lifestyle apparel, hotels, paper, and agriculture. It employs over 30,000 people across 60 locations in India. ITC has made significant contributions to the Indian economy through foreign exchange earnings, jobs, rural development programs, and social investments totaling billions of dollars over the last decade. Going forward, ITC plans to provide more jobs, expand its rural market reach, launch new products, acquire brands, and achieve higher revenue

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    Itc Limited: Submitted by

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    Bhavesh Pasricha
    23 views7 pages
    ITC Limited is India's largest private company with a market capitalization of $52 billion. It was established in 1910 as the Imperial Tobacco Company of India and is headquartered in Kolkata. Over the years, ITC has diversified into various consumer goods like food, personal care, lifestyle apparel, hotels, paper, and agriculture. It employs over 30,000 people across 60 locations in India. ITC has made significant contributions to the Indian economy through foreign exchange earnings, jobs, rural development programs, and social investments totaling billions of dollars over the last decade. Going forward, ITC plans to provide more jobs, expand its rural market reach, launch new products, acquire brands, and achieve higher revenue

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    ITC Limited is India's largest private company with a market capitalization of $52 billion. It was established in 1910 as the Imperial Tobacco Company of India and is headquartered in Kolkata. Over the years, ITC has diversified into various consumer goods like food, personal care, lifestyle apparel, hotels, paper, and agriculture. It employs over 30,000 people across 60 locations in India. ITC has made significant contributions to the Indian economy through foreign exchange earnings, jobs, rural development programs, and social investments totaling billions of dollars over the last decade. Going forward, ITC plans to provide more jobs, expand its rural market reach, launch new products, acquire brands, and achieve higher revenue

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    23 views7 pages

    Itc Limited: Submitted by

    Uploaded by

    Bhavesh Pasricha
    ITC Limited is India's largest private company with a market capitalization of $52 billion. It was established in 1910 as the Imperial Tobacco Company of India and is headquartered in Kolkata. Over the years, ITC has diversified into various consumer goods like food, personal care, lifestyle apparel, hotels, paper, and agriculture. It employs over 30,000 people across 60 locations in India. ITC has made significant contributions to the Indian economy through foreign exchange earnings, jobs, rural development programs, and social investments totaling billions of dollars over the last decade. Going forward, ITC plans to provide more jobs, expand its rural market reach, launch new products, acquire brands, and achieve higher revenue

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    ITC LIMITED

    SUBMITTED BY:
    AMIT GARG- 8
    HIMANI MISHRA- 9
    ANSHUL CHOUDHARY- 10
    NANDINI KOTLA- 11
    ARJUN KOHLI- 12
    MANOGNA MADHAVARAM- 13
    BHAVESH PASRICHA- 14
    INTRODUCTION
    • India’s foremost private company with market capitalization of US $52 billion and
    Gross Sales value $10 billon.
    • Established on August 24,1910 as “Imperial tobacco company of India limited”
    and headquartered in Kolkata.
    • Started with trading of imported cigarettes and later diversified its presence in
    many products.
    • Renamed many times and finally named as “ITC Limited” in September 2001.
    • 25 world class brands delighting 125 million households.
    • Over 30000 employs at more than 60 locations.
    • Part of Forbs 2000 list.
    ITC LIMITED OUR STORY
    1925 2002
    Cigarette 1979 Education & 2005
    & Leaf Paperboard & Stationery Personal Care
    Tobacco Speciality Paper Products Products

    1975 1990 2002 2010


    Hospitality Agri Agarbatti Development
    Sector Business & Safety of Tobacco
    Matches Business
    HOTELS AND AGRIBUSINESS

    • Leading luxury hotel chains.


    • Promoting cultural heritage.
    • Environment and sustainability.
    • Second largest exporter of Agri-products.
    • Farmer empowerment through e-Choupal.
    • Choupal Saagar Initiative.

    Source: www.itcportal.com
    MARKETING MIX

    PRODUCT PLACE
    Diversified portfolio:
    • Spread its network to nearly 60
    • Cigarettes
    locations in most parts of India.
    • Branded foods
    • Head quarters base is at Kolkata, West
    • Lifestyle apparels
    Bengal.
    • Personal care
    • Products are available in many global
    • Hotel and service business
    countries.
    • Printing and packaging

    PRICE PROMOTION
    • well-built brand presence because of
    • Adopted premium pricing for luxury the diversified and extended product
    products portfolio.
    • For consumer products it has • It took help of every promotional tool
    adopted reasonable pricing. like print media, socialmedia, etc.
    • Launched several Ad campaign
    ITC’S ECONOMIC CONTRIBUTION TO THE
    NATION
    • 10 year Value addition ~ Rs. 3.5 lakh crore (US$59billion)
    • Foreign exchange earnings in the last 10 years: US$ 7.2 bln
    • Social Contribution
    • Direct employment ITC Group : over 34,000
    • Supported creation of ~6 million sustainable livelihoods
    • Social and Farm forestry initiative.
    • Significant thrust on social sector investments under ‘Mission Sunehra
    Kal’ initiatives
    FUTURE PLANS

    • Providing Jobs
    • Develop rural market
    • Launch of 30-40 products
    • Revenue Target
    • Acquiring Brands

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