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    Tgelf 2023-24 (2) - 1

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    fakeking1412
    InkWoods pvt. Ltd aims to reduce single-use plastic by producing wooden pens as a sustainable alternative. Their target market includes companies, online platforms, stationery shops and gift shops. The pens are made from high-quality wood with unique textures and premium refillable ink cartridges. Production involves selecting wood, cutting, drilling, turning, sanding and finishing. Unit economics show a contribution margin of ₹4 million per month. Promotion strategies include social media, trade shows, influencer marketing and content marketing. The financial plan includes owner's funds, angel investors and a bank loan totaling ₹50 million. First month sales are projected at 35,000 units with a profit of

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    Tgelf 2023-24 (2) - 1

    Uploaded by

    fakeking1412
    46 views15 pages
    InkWoods pvt. Ltd aims to reduce single-use plastic by producing wooden pens as a sustainable alternative. Their target market includes companies, online platforms, stationery shops and gift shops. The pens are made from high-quality wood with unique textures and premium refillable ink cartridges. Production involves selecting wood, cutting, drilling, turning, sanding and finishing. Unit economics show a contribution margin of ₹4 million per month. Promotion strategies include social media, trade shows, influencer marketing and content marketing. The financial plan includes owner's funds, angel investors and a bank loan totaling ₹50 million. First month sales are projected at 35,000 units with a profit of

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    InkWoods pvt. Ltd aims to reduce single-use plastic by producing wooden pens as a sustainable alternative. Their target market includes companies, online platforms, stationery shops and gift shops. The pens are made from high-quality wood with unique textures and premium refillable ink cartridges. Production involves selecting wood, cutting, drilling, turning, sanding and finishing. Unit economics show a contribution margin of ₹4 million per month. Promotion strategies include social media, trade shows, influencer marketing and content marketing. The financial plan includes owner's funds, angel investors and a bank loan totaling ₹50 million. First month sales are projected at 35,000 units with a profit of

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    46 views15 pages

    Tgelf 2023-24 (2) - 1

    Uploaded by

    fakeking1412
    InkWoods pvt. Ltd aims to reduce single-use plastic by producing wooden pens as a sustainable alternative. Their target market includes companies, online platforms, stationery shops and gift shops. The pens are made from high-quality wood with unique textures and premium refillable ink cartridges. Production involves selecting wood, cutting, drilling, turning, sanding and finishing. Unit economics show a contribution margin of ₹4 million per month. Promotion strategies include social media, trade shows, influencer marketing and content marketing. The financial plan includes owner's funds, angel investors and a bank loan totaling ₹50 million. First month sales are projected at 35,000 units with a profit of

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    FedEx Express/JA

    International Trade
    Challenge 2023

    HAPPY DAYS SCHOOL


    Presented By:
    Workshop Attended On:
    Yash Mahadule
    06 t h May 2023
    Tanmay Jain
    Class 12 t h Commerce
    CONTENT OF THE PROJECT
    2.Name Of The 4.Product
    1.Goal 3.Target Market
    Business Description

    5.Production 6.Unit
    7.Competition 8.Promotion
    process Economics

    9.Unique 11.Financial 12.Sales


    10.Distribution
    Selling Point Plan Projection
    GOAL

    Reduction of single use


    plastic and adopting new
    sustainable alternative.

    PRESENTING
    InkWoods pvt.Ltd.co.
     Our wooden pen collection
    provides a unique and
    124, BT Road Near high court Mumbai.
    plastic free writing
    Mail. Inkwood@123.org
    Tel.:7435627312
    experience.
    TARGET MARKET

    Companies Online Stationery Gift Shops


    Platform
    Product description
     Made from high-quality wood
     Unique texture and a timeless look
     Great eco-friendly alternative to plastic pens
     At a reasonable price
     Premium quality refillable ink cartridge
     Durable and easy to use
    Production Process

    1. Selecting the wood


    2. Cutting the plank
    3. Drilling

    6. Finishing 5. Sanding 4.Turning


    UNIT ECONOMICS

    ECONOMICS OF ONE UNIT VALUES(₹)


    PRODUCTION COST BREAK DOWN
    Raw Material 20
    Salary(Office & Factory) 09
    Advertising 12
    Distribution 04
    Transportation 08
    Depreciation(machinery And Office Equipment) 02 54
    Desired Profit (15%)
    08 } 62
    TOTAL COGS (Producing 50,000 Units Per month) 27,00,000 (approx.)
    CONTRIBUTION MARGIN (08*50,000) 04,00,000 (approx.)
    COMPETITION

    INKWOODS HOUSTENPEN
    We use excellent grade ink and smooth They uses plastic refills with a low quality raw
    Raw Material wood barrel with metallic refills. material.

    We use high quality equipment and skilled Their technology is outdated and inefficient in
    labour to ensure that our products are well comparison to our items.
    Quality crafted and durable.

    Our business is committed to delivering Due to lower manufacturing efficiency, they


    products to all social classes. Thus, supply items in the premium category, which is
    Cost providing the goods at a fair price. out of reach for many consumers.

    Our pens include wooden out covers and Since they use plastic content hence it take a
    Eco Friendly metallic reusable refills, which assist to pretty long time for them to decompose.
    reduce pollution to a greater extent.
    PROMOTION

    Social media marketing: Facebook, Instagram, and Twitter to showcase our wooden pens.
    Trade shows and events: We’ll organise trade shows and events.
    Email marketing: sending emails to customers on a frequent basis as reminders.
    Influencer marketing: Social media influencers in South Africa will help us to promote our wooden pens.
    Content marketing: Create blog posts, videos, or other content that highlights the benefits and features of
    our wooden pens.

    Referral program: Buyers who promote new consumers to our company may receive discounts or
    rewards.
    DISTRIBUTION

    Production
    Retailers Customers
    in India

    Whole
    Shipment to
    Sellers
    Cape Town.

    Online
    Warehouse Distributors mode
    UNIQUE SELLING POINT
     Customers can design their own pen through
    our website and can print their name or their
    companie’s logo which may help to promote
    their company.

     Since, we use wood for our production hence


    we have decided to provide a seed pack inside
    our pen box, which will contribute to our
    nature.
    SO WHAT’S YOUR
    DESIGN .... ?
    FINANCIAL PLAN
    ITEM VALUE
    1. Machinery ₹8,50,000

    2. Raw material ₹10,00,000

    3. Advertisement ₹10,00,000

    4. Factory renovation ₹7,00,000

    5. Distribution cost ₹2, 00,000

    6. Salaries( office and factory ) ₹4,50,000

    7. Office equipment's ₹4, 00,000 Sources of finance


    8. Working capital ₹4,00,000
    Owner’s fund ₹35,00,000
    Grand total ₹50,00,000
    Angel investors ₹10,00,000
    Note : Owner posses land and factory Bank loan ₹ 5,00,000
    premises.
    SALES PROJECTION
    1st month expected sale 35,000 units.
    Revenue - ₹ 21,70,000.
    Profit -₹3,25,500.

    700

    600
    Amount in thousand (₹)

    500 We have been given tax


    400
    holidays from both the
    governments for a year.
    300

    200

    100

    0
    Week 1 Week 2 Week 3 Week 4
    Finally, we would like to
    conclude by assuring you that
    our product will improve people's
    quality of life in South Africa and
    contribute to reduce the amount
    of single-use plastic waste.

    THANK YOU

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