WORKBOOK

MARKETING MIX A01- Demonstrate knowledge and understanding of business concepts and issues
A02 - Apply knowledge and understanding of business concepts and issues to a variety
of contexts
A03- Analyse and evaluate business information and issues to demonstrate
understanding of business activity, make judgments and draw conclusions

Contents:

Learning Objectives
1_________________

Marketing Mix
2_________________
Revision Cube 3x3

Marketing Mix
3_________________
Revision Cube 2x2

Diamond Nine
4&5______________
Sorting activity

Debating an Issue
6_________________
Discussion points

6 and 9 Mark
7-9_______________
Exam practice

Starting a Discount
10________________
Retailer Campaign

Creating your
11_______________
Revision Materials

Timeline Activity
12________________
Digital Learning
HOW TO USE THIS WORKBOOK:
Lesson teaching material / Flipped Learning / revision material / Targeted Credits
13________________
Intervention I will be using this workbook as:
 MARKETING MIX
Psycholog
ical
f
REVISION TOPICS KEY
n ue nt o
Reve Poi le
sa
elop ty n si o n
Dev nt Maturi te
Ex tegy Product
me Stra
fac ture otion
al
u m
Man Pro ricing
P
G oo ng
d
serv s or si Price
erti
ices A d v US P
Com E- stics
mer
ce Logi
h e Place & Promotion
Lo ve t
lea ss A b o ne
Ma der li
rk
up eti tive
p
Co m
Gro uct
wt Prod cle
h
Ret o n lifec
y
Activity 1
aile st r i buti
Pen rs Di
etr
ati us Deciphering the cube
o n t Pl
Be Co s
t h e l ow g
line i mmin 1. Colour code the revision topics
Sk
on categories
Dec ducti
l i ne Int ro 2. Colour in the nine corresponding cube
faces that match each of the three
revision topic categories

Activity 2
Reconfiguring the cube

1. Copy across the nine corresponding

cube faces that match each revision
topic category on to one side of the
cube

2. Colour each side of the cube the

correct colour according to the revision
topics key – Your Rubix cube should
now be solved!

Revision Ideas
1. Explain the key term to your partner
2. Think of an exam question that links to the key term
3. Link a key term from one side of the cube to another
on a different side – Explain the link to your partner
 MARKETING MIX
REVISION TOPICS KEY
o i nt of
P
Sa l e
nue ns ion
e Exte tegy
v Product
Re
stra
ng
Advertisi Price
Los
l ea s
der USP Place & Promotion
Dis ti c s
trib i s
uti L og
o n
Go
o ct
Activity 1
ser ds o o du
vic r Pr c le
es c y
Life Deciphering the cube
Ma t P lu s
rk U
p Cos 1. Colour code the revision topics
categories
2. Colour in the four corresponding cube
faces that match each of the three
revision topic categories

Activity 2
Reconfiguring the cube

1. Copy across the four corresponding

cube faces that match each revision
topic category on to one side of the
cube

2. Colour each side of the cube the

correct colour according to the revision
topics key – Your Rubix cube should
now be solved!

Revision Ideas
1. Explain the key term to your partner
2. Think of an exam question that links to the key term
3. Link a key term from one side of the cube to another
on a different side – Explain the link to your partner
 MARKETING MIX: DIAMOND NINE RANKING

Start a successful campaign

 For each of the following create a diamond nine ranking of the most important concepts/terms/equations to remember for each topic

TOPIC:
 PRODUCT

TOPIC:
 PRICE

TOPIC:
 PROMOTION AND PLACE
 BLANK DIAMOND NINE RANKING
Start a successful campaign
 For each of the following create a diamond nine ranking of the most important concepts/terms/equations to remember for each topic

TOPIC:


TOPIC:

Start a successful campaign
 Create a high impact, relevant and informative marketing campaign on:
Promoting a new discount retailer that is about to open up in your local area
(Think about the marketing mix)

You must create the

5
following:
1. A Logo
2. One Slogan and Four
Hashtags
3. Campaign Placard
4. Mobile Phone Ad
Campaign
5. Mind Map of Campaign
Strategies
6. List of all the Influential
People you Could
Contact to Support your
Campaign

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6
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 “If you set the right price this will guarantee success”

Argument For Arguments Against

Your personal opinion :

“’Promotion is the most important element of the marketing

mix”
Argument For Arguments Against

Your personal opinion :

“Above the line promotion is more successful than below the

line”
Argument For Arguments Against

Your personal opinion :

 Explain the pricing term loss leader? [2 Marks]
Knowledge

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TOP TIPS FOR ANSWERING EXTENDED QUESTIONS IN THE GCSE BUSINESS 9-1 EXAMS
 1 minute = 1 mark NAME:
 Apply your answer to the case study (if given) MARK /2
 Balanced arguments, PEEL Paragraphs
 Evaluate throughout your response [Ao3] MARK /6
 Use specialist business terms
 Concluding Remarks are important (Make a judgment , answer the question, justify your response) TOTAL = /8

Explain how an effective promotional mix can impact on business success

[6 Marks]

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 TOP TIPS FOR ANSWERING EXTENDED QUESTIONS IN THE GCSE BUSINESS 9-1 EXAMS
 1 minute = 1 mark
 Apply your answer to the case study (if given)
NAME:  Balanced arguments, PEEL Paragraphs
 Evaluate throughout your response [Ao3]
 Use specialist business terms
MARK /9  Concluding Remarks are important (Make a judgment , answer the question, justify your response)

Analyse whether one element of the marketing mix is more important than another
[9 Marks]

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FEEDBACK:
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 TOP TIPS FOR ANSWERING EXTENDED QUESTIONS IN THE GCSE BUSINESS 9-1 EXAMS
 1 minute = 1 mark
 Apply your answer to the case study (if given)
NAME:  Balanced arguments, PEEL Paragraphs
 Evaluate throughout your response [Ao3]
 Use specialist business terms
MARK /9  Concluding Remarks are important (Make a judgment , answer the question, justify your response)

Discuss how three different pricing strategies impact on different stages of the product lifecycle
[9 Marks]

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FEEDBACK:
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Categories
 fill in the sixteen boxes below with a term / equation / concepts or business example linked to the topic you have been
studying. Try to include a wide range of specialist business terms. Then swap sheets and ask a partner to put them into
categories and explain how they all link (completing the four boxes below)

Category 1= Category 2 =

They all link because… They all link because…

Category 3= Category 4 =

They all link because… They all link because…

Wordsearch Creation
 Complete the grid with eight key terms from this unit and provide a hint / clue for each of the key words
 Fill in the rest of the grid and see how many key terms a fellow student can guess from just the hints. Then allow them 3
minutes to find any more of the missing terms in the cross word.

Topic =

One word hints or clues:

1.

2.

3.

4.

5.

6.

7.

8.
Product Lifecycle – Using textbooks, your exercise book, the internet or any resources your teacher has made
available create a product lifecycle for a product of your choice:

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Flipped Learning Activities Digital Learning Opportunities

YouTube Channel

1. Visit YouTube 1. Visit 1. Visit 1. Visit

www.Quizlet.com www.Kahoot.com www.socrative.com
2. Search ‘GCSE orwww.gojimo.com
Business’ 2. Search ‘GCSE 2. Search ‘GCSE
Business 9-1’. Business 9-1’. 2. Select the GCSE
3. Chose a relevant Business option
play list and learn 3. Complete the 3. Choses a topic
a new topic. ‘Learn’, ‘Test’ or linked to this unit 3. Start revising using
‘Matching’ activities and complete. ttttttthe App
 Image Links and Attributions (if required):
https://pixabay.com/en/technology-computer-internet-3190200/
https://pixabay.com/en/entrepreneur-idea-competence-vision-1340649/
https://pixabay.com/en/growth-chart-map-graph-arrow-1140534/
https://pixabay.com/en/business-documents-smartphone-3224643/
https://pixabay.com/en/partnership-connectedness-personal-526402/

For Information on licenses :

https://creativecommons.org/licenses/

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