Scribd Logo
Upload

Welcome to Scribd!

  • 25 views

    Marketing Plan

    Uploaded by

    jeanetteanneborje08
    The document outlines a marketing plan, beginning with an executive summary that provides the vision, mission, goals and objectives of the business. It then performs a SWOT and competitive analysis to understand strengths, weaknesses, opportunities, threats and competitors. Finally, it proposes the marketing strategy including target market, positioning, marketing mix, implementation plan, budgets, timelines and contingency plans.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Marketing Plan

    Uploaded by

    jeanetteanneborje08
    25 views27 pages
    The document outlines a marketing plan, beginning with an executive summary that provides the vision, mission, goals and objectives of the business. It then performs a SWOT and competitive analysis to understand strengths, weaknesses, opportunities, threats and competitors. Finally, it proposes the marketing strategy including target market, positioning, marketing mix, implementation plan, budgets, timelines and contingency plans.

    Original Title

    Marketing plan

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document outlines a marketing plan, beginning with an executive summary that provides the vision, mission, goals and objectives of the business. It then performs a SWOT and competitive analysis to understand strengths, weaknesses, opportunities, threats and competitors. Finally, it proposes the marketing strategy including target market, positioning, marketing mix, implementation plan, budgets, timelines and contingency plans.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    25 views27 pages

    Marketing Plan

    Uploaded by

    jeanetteanneborje08
    The document outlines a marketing plan, beginning with an executive summary that provides the vision, mission, goals and objectives of the business. It then performs a SWOT and competitive analysis to understand strengths, weaknesses, opportunities, threats and competitors. Finally, it proposes the marketing strategy including target market, positioning, marketing mix, implementation plan, budgets, timelines and contingency plans.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 27

    Marketing

    Plan
    - a written document that summarize what one
    has learn about the marketplace indicates how
    it tends to reach its objectives.
    4 PICS 1 WORD

    M_r_ _ t _ _ _ _ _ x
    4 PICS 1 WORD

    Marketing Mix
    S_ _ t A _ a_ y_ i_
    Swot Analysis
    _a_ _ e_ M_ _k_ _
    Target Market
    B _ d_ e _
    Budget
    Executive Summary
    Commonly the last section to be written after all other
    major parts have been completed, it is the next major part of the
    business plan after the introduction. It points out the overall
    highlights of the business plan as well as bird’s eye view of its
    sections. However, the executive summary must not, in any
    manner, provide a summary of the different major sections of the
    business plan. It must be written in a simple language that can be
    easily understood and at the same time attract the attention and
    influence the decision of the reader.
    The executive summary must include
    the following:
    Vision, mission, goals, and objectives of the business
    CORPORATE OBJECTIVE
    Business model

    Business and product position


    Wealth improvement approaches

    Parties supporting the business


    II. Situational analysis
    Analysis of current situation (SWOT analysis)

    -a strategic planning and strategic management


    technique used to help a person or organization
    identify Strengths, Weaknesses, Opportunities, and
    Threats related to business competition or project
    planning.
    What are the threats and
    weakness/es
    in your Business?
    S.W.O.T ANALYSIS
    It is a long established fact that a reader will be distracted by the readable content

    STRENGHTS WEAKNESSES
    is a resource or capacity the is a limitation, fault, or defect in the
    organization can use effectively to organization that will keep it from
    achieve its objectives. achieving its objectives.
    THREATS OPPORTUNITIES
    is any favourable situation in the is any unfavourable situation in the
    organization's environment. It is usually organisation's environment that is
    a trend or change of some kind or an potentially damaging to its strategy. The
    overlooked need that increases demand threat may be a barrier, a constraint, or
    for a product or service and permits the anything external that might cause
    firm to enhance its position by supplying problems, damage or injury.
    it.
    Analysis of competition
    -also known as a competitor analysis is a
    way of evaluating how well your business and
    its products or services are performing
    compared to other companies selling similar
    products or services in your market.
    III. Marketing strategy
    Analysis of current situation (SWOT analysis)

    -a strategic planning and strategic management


    technique used to help a person or organization
    identify Strengths, Weaknesses, Opportunities, and
    Threats related to business competition or project
    planning.
    III. Marketing strategy
    Mission Objective
    - is a concise explanation of the organization's reason for - is a result that a company aims to
    achieve. It also includes the
    existence. It describes the organization's purpose and its strategies that people will use to
    overall intention. The mission statement supports the get there. A business objective
    vision and serves to communicate purpose and direction u s u a l l y i n c l u d e s a t i m e fr a m e a n d
    to employees, customers, vendors and other stakeholders. lists the resources available.

    Strategy
    - outlines the specific ways in which an organisation plans
    to position itself, achieve its short-term and long-term
    goals, and grow over a period of time.
    Target Market Positioning
    - is a group of people that have been identified as the most - defines where your product (item or service) stands in
    likely potential customers for a product because of their relation to others offering similar products and services
    shared characteristics such as age, income, and lifestyle. in the marketplace as well as the mind of the consumer.

    Marketing MIX
    - includes multiple areas of focus as part of a
    comprehensive marketing plan. The term often refers to a
    common classification that began as the four Ps: product,
    price, placement, and promotion.
    IV. Implementation,
    monitoring and control
    Sales forecast

    - is a projection of future sales revenue and a


    prediction of which deals will move through
    the sales cycle. Sales forecasts drive short-term
    spending decisions and impact decisions on
    key deals.
    - is a spending plan for your business based on your
    income and expenses. It identifies your available
    capital, estimates your spending, and helps you predict
    revenue. A budget can help you plan your business
    activities and can act as a yardstick for setting up
    financial goals
    PROJECT TIMELINES
    - is a visual list of tasks or activities placed in
    chronological order, which lets project managers view
    the entirety of the project plan in one place. A project
    timeline typically takes the form of a horizontal bar
    chart, where each task is given a name and a
    corresponding start and end date.
    DETALIED ACTION
    PLAN
    - is what businesses use to develop and execute
    marketing strategies. The purpose of creating a
    marketing action plan is to put your goals, strategies
    and other plans in writing and can help your business
    stay on track and measure progress as it executes
    marketing campaigns.
    Contingency preparation /
    alternative plans

    - is sometimes referred to as "Plan B" or a backup


    plan because it can also be used as an alternative
    action if expected results fail to materialize.
    Contingency planning is a component of business
    continuity (BC), disaster recovery (DR) and risk
    management.
    THANK YOU
    FOR LISTENING
    GROUP 2
    Leader : Jeanette Anne Borje
    Members: Nicole Vidal
    Nancy Mae Ara
    Mary Joy Abarra
    Mary Joy Mendoza
    Remark Verzosa
    Myrnelle Desiree Estil
    Janice Jacoba
    John Andrei Cabongason
    Ivan Natividad

    You might also like