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    Fashion Cycle

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    sdbroy007
    The document outlines the fashion cycle, which consists of 5 stages: introduction, rise, peak, decline, and obsolescence. It also discusses theories of how fashion trends diffuse through populations from fashion leaders to followers to laggers according to the trickle-down, trickle-up, and trickle-across theories. Additionally, it lists factors that influence fashion cycles such as social, cultural, political, and psychological factors.

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    Fashion Cycle

    Uploaded by

    sdbroy007
    37 views8 pages
    The document outlines the fashion cycle, which consists of 5 stages: introduction, rise, peak, decline, and obsolescence. It also discusses theories of how fashion trends diffuse through populations from fashion leaders to followers to laggers according to the trickle-down, trickle-up, and trickle-across theories. Additionally, it lists factors that influence fashion cycles such as social, cultural, political, and psychological factors.

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    The document outlines the fashion cycle, which consists of 5 stages: introduction, rise, peak, decline, and obsolescence. It also discusses theories of how fashion trends diffuse through populations from fashion leaders to followers to laggers according to the trickle-down, trickle-up, and trickle-across theories. Additionally, it lists factors that influence fashion cycles such as social, cultural, political, and psychological factors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    37 views8 pages

    Fashion Cycle

    Uploaded by

    sdbroy007
    The document outlines the fashion cycle, which consists of 5 stages: introduction, rise, peak, decline, and obsolescence. It also discusses theories of how fashion trends diffuse through populations from fashion leaders to followers to laggers according to the trickle-down, trickle-up, and trickle-across theories. Additionally, it lists factors that influence fashion cycles such as social, cultural, political, and psychological factors.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Fashion Cycle

    The Fashion Cycle.


    • The period of time or life span during which the fashion
    exists.

    1. Introduction.
    2. Rise.
    3. Peak.
    4. Decline.
    5. Obsolescence.
    • Designs first previewed during fashion week “Fashion
    Leaders” wear the style Limited number of people purchase
    1. Introduction Stage • Designs first previewed during fashion week • “Fashion
    Leaders” wear the style • Limited number of people purchase • High Price

    2. Rise Stage • Manufacturers will copy new designer styles • Less expensive fabrics
    used to create similar style at cheaper prices • More people wear the fashion =
    higher sales

    3. Peak Stage • Fashion is most popular at this stage • Merchandise is mass


    produced and distributed • Popularity of style determine how long fashion stays in
    this cycle • Will survive longer it fashion becomes a “classic” • Changes in design,
    color or texture keep fashions in this stage (ex: Cardigan Sweater)

    4. Decline Stage • Consumers grow tired of the fashion and demand decreases •
    Retailers markdown items to increase demand and make room for new designs.

    5. Obsolescence Stage • End of the fashion • Price of fashion will be low, but
    consumers still may not purchase
    • Fashion Leaders • Trendsetters or individuals who are the first to wear new
    styles. • Not afraid to wear something before others • High profile: Celebrities,
    Models • Styles are often displayed at award shows, movie premiers

    • Fashion Followers • Wear fashions only when they become firmly accepted •
    When available in more retail stores • When fashion reaches mass acceptance
    with the majority of the general public

    • Fashion Laggers • Last to adopt a new fashion

    • Buying Behaviors • Majority of consumers “follow” rather than “lead” • Why?


    • People feel insecure • Easier to conform to standards • Lack of time or
    money for shopping
    Theories of Fashion Movement
    Trickle-Down Theory • Suggests that fashion trends start at the top
    with consumers of higher socioeconomic status and moves down to
    the general public • People with lower incomes (at the bottom of the
    fashion ladder) will only wear fashions that have become popular
    among consumers with higher incomes. • As more people “adopt” the
    fashion, those at the top become less interested

    Trickle-Up Theory • Suggests fashion starts with lower-level income


    consumers and then moves towards consumer with higher income. •
    Trickle-Across Theory • Fashions are accepted at the same time by all
    socioeconomic classes because there are “fashion leaders” in all
    groups.
    Factors influencing Fashion
    • Social Factors
    • Cultural Factors
    • Political Factors
    • Environmental Factors
    • Psychological Factors
    • Economical Factors
    • Celebrities
    • Movies and Music
    • Occasion

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