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    Retail Management Chapter 2

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    magalongjeremyglene
    This document discusses different types of retailers. It describes variety and assortment as measures of breadth and depth of merchandise. It then categorizes retailers as food retailers like supermarkets, supercenters, warehouse clubs, and convenience stores. General merchandise retailers include department stores, discount stores, specialty stores, drugstores, extreme value retailers, and off-price retailers. Non-store retailers comprise electronic retailers, catalog retailers, and vending machine retailers. The document also mentions service retailers and types of retail ownership.

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    Retail Management Chapter 2

    Uploaded by

    magalongjeremyglene
    99 views23 pages
    This document discusses different types of retailers. It describes variety and assortment as measures of breadth and depth of merchandise. It then categorizes retailers as food retailers like supermarkets, supercenters, warehouse clubs, and convenience stores. General merchandise retailers include department stores, discount stores, specialty stores, drugstores, extreme value retailers, and off-price retailers. Non-store retailers comprise electronic retailers, catalog retailers, and vending machine retailers. The document also mentions service retailers and types of retail ownership.

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    This document discusses different types of retailers. It describes variety and assortment as measures of breadth and depth of merchandise. It then categorizes retailers as food retailers like supermarkets, supercenters, warehouse clubs, and convenience stores. General merchandise retailers include department stores, discount stores, specialty stores, drugstores, extreme value retailers, and off-price retailers. Non-store retailers comprise electronic retailers, catalog retailers, and vending machine retailers. The document also mentions service retailers and types of retail ownership.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    99 views23 pages

    Retail Management Chapter 2

    Uploaded by

    magalongjeremyglene
    This document discusses different types of retailers. It describes variety and assortment as measures of breadth and depth of merchandise. It then categorizes retailers as food retailers like supermarkets, supercenters, warehouse clubs, and convenience stores. General merchandise retailers include department stores, discount stores, specialty stores, drugstores, extreme value retailers, and off-price retailers. Non-store retailers comprise electronic retailers, catalog retailers, and vending machine retailers. The document also mentions service retailers and types of retail ownership.

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    Retail Management

    Chapter 2: Types Of Retailers


    •Variety - is the number of merchandise
    categories a retailer offers. It is often
    referred as breadth of merchandise
    carried by retailer.

    •Assortment - is the number of


    different items in a merchandise
    category. It is referred to as depth of
    merchandise.

    •SKU or stockkeeping unit - each


    different item of merchandise.
    •Food Retailers
    • Conventional Supermarket - is a self-service
    food store offering groceries, meat and produce
    with limited sales of nonfood items, such as
    health and beauty aids and general
    merchandise.
    • Trends in Supermarket Retailing

    - Competition (in terms of distribution,


    cost, prices)
    - Changing Consumption Pattern (time
    pressure, eating out more, meal solutions)
    • Supercenters - the fastest growing retail
    category; are large stores that combine a
    supermarket with a full-line discount store.
    •Warehouse Clubs - are retailers that offer a limited
    and irregular assortment of food and general
    merchandise with little service at low prices for
    ultimate consumers and small business.
    •Convenience Store - provide a
    limited variety of assortment of
    merchandise at a convenient
    location.
    •Typically receives deliveries
    everyday.
    •They can charge higher prices
    than supermarkets.
    •General Merchandise Retailers
    •Department Stores - retailers that carry a
    broad variety and deep assortment, offer
    customer services and organize their stores
    into distinct departments for displaying
    merchandise.
    Full-line Discount Stores-
    retailers that offer a broad
    variety of merchandise,
    limited service and low
    prices.
    •Offer brands that are less
    known or fashionable
    compared with those in
    department stores.
    •Specialty Store -
    concentrates on limited
    number of complementary
    merchandise categories and
    provide a high level of
    service in relatively small
    store. Ex. Those only offering
    cosmetics or perfume.
    Drugstores - specialty stores concentrating on health
    and personal grooming merchandise.
    •Extreme value retailers - are
    small, full-line discount stores
    that offer a limited merchandise
    assortment at very low prices.
    •Example 99 store
    •Off-Price Retailers - also
    known as close-out retailers
    wherein they offer inconsistent
    assortment of brand name
    merchandise at low prices.
    •Outlet store / Factory outlet
    Non-Store Retailers
    •Electronic Retailers -
    also known as e-tailing,
    online retailing and
    internet retailing. They
    communicate to
    customers and offer
    goods and services
    through internet.
    •Catalog Retailing – the
    retail offering is
    communicated through
    catalog, whereas direct-
    mail retailers communicate
    through letters and
    brochures.
    •Vending Machine
    Retailing – merchandise
    or services are stored in a
    machine and dispensed
    to costumers when they
    deposit card or credit
    card.
    • Service Retailers
    Firms that primarily sells services
    rather than merchandise.
    Examples are airline, banks,
    education, fast food, insurance,
    restaurants etc.
    •Types of Ownership

    • Independent, Single-
    Store Establishments
    • Corporate Retail
    Chains
    • Franchising

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