Food Delivery Market in India

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Food Delivery

Market in India

Exploring the size, players, challenges,


and future of online food ordering
• According to industry reports and market analysis, the food
#01 delivery market has shown a consistent upward trajectory

MARKET SIZE from 2022 and is projected to continue this growth trend
until 2027.
OVERVIEW
• The chart below illustrates the year-on-year growth,
showcasing a steady increase in market size over the
specified period.
• The market is on the brink of exponential growth, driven by
factors such as increasing urbanization, changing consumer
preferences, and technological advancements.

• Stakeholders, including businesses and investors, are


presented with immense opportunities to capitalize on this
growth and expand their market presence.
#02
• Dominant players:
KEY PLAYERS IN THE ⚬ Swiggy: Leader in market share, highlight their pan-
FOOD DELIVERY India presence, diverse restaurant partnerships, and
innovative features like Swiggy Genie for errands.
MARKET ⚬ Zomato: Focus on restaurant discovery and online
reviews, mention their Gold membership program
and expansion into grocery delivery.
⚬ Domino's: Emphasize their strong delivery network,
focus on pizza, and loyalty program success.
• Emerging players: Briefly introduce Uber Eats, Faasos,
Dunzo, mentioning their unique strategies and impact on
specific market segments.
• Cloud kitchen players: Highlight Rebel Foods and Box8
as examples, discuss their disruptive model, emphasis on
variety and speed.
#03
4. Quality of Service:

CHALLENGES IN THE - Challenge: Consistent high-quality service is vital amid


high demand.
INDUSTRY
5. Changing Consumer Preferences:
- Challenge: Staying agile to evolving consumer
1. Intense Competition: preferences is essential.
- Challenge: Fierce competition demands a
differentiated marketing strategy. 6. Communication Overload:
- Challenge: Capturing attention in a saturated market
2. Price Sensitivity: demands targeted marketing efforts.
- Challenge: Balancing competitive pricing and
profitability is challenging. 7. Adapting to Technological Changes:
- Challenge: Keeping up with tech advancements to meet
3. Customer Loyalty: evolving expectations.
- Challenge: Building loyalty requires effective
loyalty programs and personalized promotions. 8. Building Trust:
- Challenge: Establishing trust requires transparency,
prompt issue resolution, and credibility.
#04
EMERGING TRENDS

Cloud Kitchens and Virtual Restaurants:


Digital kitchens operate solely for food preparation,
serving multiple brands or virtual restaurants.
• Benefits: Reduced costs and wider reach through
various online platforms.
• Examples: Rebel Foods, Faasos.

Meal Kit Subscriptions:


Hyperlocal Delivery:
Subscription services deliver pre-portioned ingredients and
Localized delivery services for quick and efficient order
recipes to create meals at home.
fulfillment. • Benefits: Convenience, healthy options, and growing
• Benefits: Speed advantage demonstrated on a map.
demand.
• Players: Dunzo, Swiggy Instamart. • Examples: Mykhanna, Homefoodi
#05 • Partnerships with banks and payment gateways ensure
easy online payments, including features like Cash on
PARTNERSHIPS & Delivery (COD) and integrated wallets.
COLLABORATIONS • Collaborations with financial institutions offer reward
points, cashback, and exclusive deals, enhancing
customer engagement.
• Partnerships with microfinance institutions empower
delivery riders by providing financial access.
• Collaborating with logistics firms enhances
warehouse efficiency, ensuring swift order processing
and delivery.
• Collaborations with government agencies enforce and
implement food safety standards across the entire
delivery chain.

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