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    1st Presentation (2020-EE-406)

    Uploaded by

    Mr.Abdul Mateen
    A social media marketing agency helps businesses promote their products and services on social media platforms by creating and managing content and running advertising campaigns. The agency document provides guidance on setting goals, identifying target audiences, conducting competitor analysis, choosing social media channels and content formats, creating a budget, and continually improving strategies. The overall aim is to help clients achieve their marketing objectives through effective social media promotion.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    1st Presentation (2020-EE-406)

    Uploaded by

    Mr.Abdul Mateen
    16 views9 pages
    A social media marketing agency helps businesses promote their products and services on social media platforms by creating and managing content and running advertising campaigns. The agency document provides guidance on setting goals, identifying target audiences, conducting competitor analysis, choosing social media channels and content formats, creating a budget, and continually improving strategies. The overall aim is to help clients achieve their marketing objectives through effective social media promotion.

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    A social media marketing agency helps businesses promote their products and services on social media platforms by creating and managing content and running advertising campaigns. The agency document provides guidance on setting goals, identifying target audiences, conducting competitor analysis, choosing social media channels and content formats, creating a budget, and continually improving strategies. The overall aim is to help clients achieve their marketing objectives through effective social media promotion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    16 views9 pages

    1st Presentation (2020-EE-406)

    Uploaded by

    Mr.Abdul Mateen
    A social media marketing agency helps businesses promote their products and services on social media platforms by creating and managing content and running advertising campaigns. The agency document provides guidance on setting goals, identifying target audiences, conducting competitor analysis, choosing social media channels and content formats, creating a budget, and continually improving strategies. The overall aim is to help clients achieve their marketing objectives through effective social media promotion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Introduction to Social Media

    Marketing Agency
    A social media marketing agency is dedicated to helping
    businesses promote their products or services on various social
    media platforms. It involves creating content, managing social
    media accounts, engaging with the audience, and running
    advertising campaigns to achieve the clients' marketing goals.
    Set SMART Goals for the Agency
    1 Specific
    Define clear and specific goals for the agency, such as increasing brand
    awareness or driving website traffic.

    2 Measurable
    Ensure that the goals are quantifiable so that progress can be tracked and
    measured effectively.

    3 Achievable
    Set realistic targets that the agency can realistically reach with its resources
    and capabilities.

    4 Relevant & Time Bound


    Clarify The Target Audience
    1 Demographics
    Understand the age, gender, location, income level, and education level of your
    potential customers.

    2 Behavioral Patterns
    Analyze the buying behavior, preferences, and interests of your target audience on
    social media.

    3 Challenges and Goals


    Identify the problems your audience faces and their aspirations to tailor your
    content effectively.
    Conduct Competitive Analysis
    Identify Competitors Strengths and Identify Gaps and
    Weaknesses Opportunities
    Research and list the key
    players in your industry who Evaluate the strengths that Discover areas where your
    are active on social media. give your competitors an competitors are falling behind
    edge and their weaknesses and capitalize on those
    that you can leverage. opportunities.
    Analyze their strategies,
    content, and engagement
    levels.
    Choose Channels

    Understand Platform Platform Features Strategic Alignment


    Demographics Consider the features and Choose platforms that best
    Analyze the user base and strengths of each platform in align with your brand's
    demographics of various relation to your content image, values, and long-term
    social media platforms to strategy and business goals. marketing objectives.
    align with your target
    audience.
    Choose The Content Formats and
    Frequency
    Visual Content
    Explore the use of images, videos, infographics, and other visual elements to create
    engaging content on social media.

    Written Content
    Plan to create blog posts, articles, captions, and other text-based content to
    communicate with your audience effectively.

    Frequency and Consistency


    Determine how often you will post content and establish a consistent schedule to
    maintain audience engagement.
    Budget Plan
    Work From Home Office Based

    Total Estimated Startup Cost: $2,600 - Total Estimated Startup Cost:


    $10,000 . $10,000 - $15,000

    • Website & Branding


    • Software and tools • Office Space
    • Marketing & Advertising • Office Equipments
    • Training & certifications
    Continually Improving Approach
    Feedback Analysis Technology Integration Professional Development
    Regularly analyze feedback, Stay updated with the latest Invest in training and skill
    performance metrics, and social media tools and development to keep your
    market trends to refine your technolaogies to enhance team updated and adaptable
    marketing strategies. your agency's capabilities. to industry changes.
    Any Question

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