The document provides information on key features of brochures, including their format, target audience, language usage, and purpose. Brochures are typically folded pamphlets or leaflets that contain summary promotional information and images. They target a specific audience based on the product, place, or company being promoted. Language can be persuasive, informative, and emotive, and may be informal or formal. The overall purpose of a brochure is to informally promote a product or institution. Examples of layouts and exercises to create a brochure are also included.
The document provides information on key features of brochures, including their format, target audience, language usage, and purpose. Brochures are typically folded pamphlets or leaflets that contain summary promotional information and images. They target a specific audience based on the product, place, or company being promoted. Language can be persuasive, informative, and emotive, and may be informal or formal. The overall purpose of a brochure is to informally promote a product or institution. Examples of layouts and exercises to create a brochure are also included.
The document provides information on key features of brochures, including their format, target audience, language usage, and purpose. Brochures are typically folded pamphlets or leaflets that contain summary promotional information and images. They target a specific audience based on the product, place, or company being promoted. Language can be persuasive, informative, and emotive, and may be informal or formal. The overall purpose of a brochure is to informally promote a product or institution. Examples of layouts and exercises to create a brochure are also included.
The document provides information on key features of brochures, including their format, target audience, language usage, and purpose. Brochures are typically folded pamphlets or leaflets that contain summary promotional information and images. They target a specific audience based on the product, place, or company being promoted. Language can be persuasive, informative, and emotive, and may be informal or formal. The overall purpose of a brochure is to informally promote a product or institution. Examples of layouts and exercises to create a brochure are also included.
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BROCHU R E F O R M AT
GRADE 8 WEEKS 1-2
KEY FEATURES OF A BROCHURE • FORMAT & LAYOUT CAN BE FOLDED INTO A PAMPHLET OR LEAFLET AND ONLY INCLUDES SUMMARY INFORMATION WITH PICTURES/IMAGES. • TARGET AUDIENCE THE PRODUCT, PLACE, OR COMPANY PROMOTED WILL DETERMINE WHO THE INTENDED AUDIENCE IS.
• LANGUAGE USAGE PERSUASIVE, INFORMATIVE AND EMOTIVE.
• REGISTER MAY BE INFORMAL OR FORMAL.
• PURPOSE AN INFORMATIVE PAPER DOCUMENT THAT IS PROMOTIONAL IN NATURE.
EXAMPLES OF BROCHURE LAYOUTS TARGET AUDIENCE WHAT IS THE PRODUCT? WHO IS IT AIMED AT? LANGUAGE USAGE & CONTENT Pun – School = cool
• PRODUCT BEING SOLD /
INSTITUTION BEING PROMOTED
• SUMMARY INFORMATION ON WHAT IS PROMOTED
• LANGUAGE USED: CATCH
PHRASES, PERSONAL PRONOUNS, EMOTIVE WORDS & PHRASES WHAT IS THE PURPOSE OF THIS BROCHURE? • Promote Eduscool • Education for children going to Elementary School • Aimed at Adults looking for good schools that their children would enjoy. EXERCISES FOR WEEK 2 1. READ THROUGH THE COMPREHENSION “HITTING THE AIRWAVES” 2. COMPREHENSION & LANGUAGE – ANSWER ALL THE QUESTIONS SET ON THE COMPREHENSION. 3. WRITING & PRESENTING – CREATE A BROCHURE THAT PROMOTES THE RED CROSS CHILDREN’S HOSPITAL IN CAPE TOWN. - USE RELEVANT INFORMATION FROM THE COMPREHENSION. - ANY LAYOUT MAY BE USED WITH AS MANY PICTURES AS YOU WISH. TARGET MARKET – ADULTS/PARENTS WHO ARE LOOKING FOR A GOOD AND SAFE HEALTHCARE FACILITY FOR THEIR SICK CHILDREN. YOUR BROCHURE AND COMPREHENSION ANSWERS MUST BE COMPLETED BY MONDAY 1 MARCH.