Chapter+12 Parkin PowerPoint
Chapter+12 Parkin PowerPoint
Chapter+12 Parkin PowerPoint
Chapter 12
Shutdown decision:
Profit-maximising Q where MR = MC
But what if P < ATC ?
Loss comparisons:
Economic loss = TFC + TVC – TR
= TFC + (AVC x Q) – (P x Q)
= TFC + (AVC – P) x Q
Shut down if: TVC > TR or if AVC > P
Shutdown point:
Where AVC is at minimum
Long-run equilibrium
• When economic profits and losses are eliminated
• Entry and exit have stopped