Unveiling The Growth

UNVEILING THE
GROWTH
Strategic Road Map –Curls by Carla
Classification | Public
IDENTIFY PATHWAYS
Innovate in delivery and Improve customer Sustain growth Face competition

product offerings experience
LEVERAGING PERSONALIZED AI-
DRIVEN INSIGHTS
Advanced Leveraging Personalized

Interactive AI-driven AI-driven Insights
Personalization Through Tutorials and Workshops
AI
Real-Time Feedback AI-Predictive Scheduling

Loop with AI and Stock Management
ACHIEVING PATHWAY 1
Differentiation
Where to compete?
Specialization: Offer unique value through personalized AI-driven hair care

Urban centers with tech-savvy consumers solutions.
seeking unique hair care solutions.
Comprehensive Solution: Provide a one-stop shop for expert guidance,

booking appointments, and product purchases.
People of all ages with curly, coily, and kinky
hair types.
Community and Engagement: Build a strong community through user-
generated content and interaction.
Digital platforms,social media and online
communities, partnerships with salons and
suppliers Sustainability and Ethical Practices: Integrate a sustainability grading system
and ethical conduct to appeal to environmentally and socially conscious
consumers.
AI-based personalized hair care guide,
appointment scheduling, and tutorials.
Continuous Innovation: Continuously improve AI functions and app features
based on user feedback and hair care trends.
BUILDING A ROBUST CURLY HAIR CARE ECOSYSTEM
Partnerships with Influencer and Educational Content Forums and User generated
Salons and Stylists Brand and Workshops Discussion Boards content
Collaborations
ACHIEVING PATHWAY 2
Where to compete? Differentiation
Location: Diverse Population (Urban & Metro Areas)

Comprehensive eco Quality
system partnerships
Customer: Broad Audience (Parents, Professionals & Millennials/Gen Z)
Channel: Integrated Approach (App, Social Media, Salons & Website)

Community
Educational value
engagements
Offer: All-Inclusive Features (Personalized Routine, Education, Community)
Stages: Strategic Development (Partnerships & In-House) Innovative

technology
EXPANDING GLOBAL REACH
Localization of App Content and Build a global community through Enter global markets by conducting Cultural colloquy and inclusive
Features through cultural adaptation inclusive platforms and international in-depth research and building education
events collaborations
ACHIEVING PATHWAY 3
Where to compete? Differentiation
Location : Cultural hubs, emerging markets

Unique Value Proposition through
personalized experience
Customer : Diverse global users, local communities and professionals
in the trade.
Channel : Digital platform apps and website, local partnerships Global Community Engagement
Offer :Localized content and products, Offering cultural exchanges and

integrations
Local Partnerships for Global Reach
Stages: Content creation and curation, localizing AI
SMALL BUSINESS VALIDATION
TEST
Building a Robust Curly

Leveraging Personalized Hair Care Ecosystem Expanding Global Reach
AI-driven Insights
• Technology reliability • Reputed hairstylists and • Difficulties in cross-

and maturity unknown salons may not want to cultural communication
engage with a small and reaching
business communities
LEVERAGING PERSONALIZED AI-DRIVEN
INSIGHTS Validation Objectives
AI integration provides advanced image recognition

and personalized suggestions
Growth (G) Measurement (M) Test (T)

Get users as a sample to Image recognition Validate two samples Feedback and engagement analysis cycles with
integrate new features and accuracy rate incremental improvements
run a pilot project. Customer satisfaction
scores
Consumers are more assured and more probable to

remain loyal.
Information that will allow the business to verify

accuracy of the AI.
BUILDING A ROBUST CURLY HAIR CARE
ECOSYSTEM
Validation Objectives
Growth (G) Measurement Test (T)

(M)
Identify Potential Interest Level Pilot Project Launch
Partners Engagement Iterative Feedback
Value proposition Partnership conversion
customization rates
Partnerships are created with Identify relationships or joint Adopt a replicable model for
the best salons and personal projects which are most driving the momentum of
care brands. captivating and attractive for collaborations and ventures
the possible partners. within the curling hair care
space.
EXPANDING GLOBAL REACH
Validation Objectives
Understand local ambassadors' cultural

integration
Growth (G) Measurement (M) Test (T)
Local ambassador program Pilot Localization Effort
Cultural sensitivity training Engagement metric in new Community Feedback
markets Collection
Gain knowledge about customer
Ambassador effectiveness Iterative Learning and
Scaling expectations in the new markets
Customer Acquisition Cost
(CAC) and Return on
Investment (ROI)
Build a strong framework of the growth

and expansion in new markets

Unveiling The Growth

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UNVEILING THE

Innovate in delivery and Improve customer Sustain growth Face competition

Advanced Leveraging Personalized

Real-Time Feedback AI-Predictive Scheduling

Specialization: Offer unique value through personalized AI-driven hair care

Comprehensive Solution: Provide a one-stop shop for expert guidance,

Where to compete? Differentiation

Location: Diverse Population (Urban & Metro Areas)

Channel: Integrated Approach (App, Social Media, Salons & Website)

Offer: All-Inclusive Features (Personalized Routine, Education, Community)

Stages: Strategic Development (Partnerships & In-House) Innovative

Where to compete? Differentiation

Location : Cultural hubs, emerging markets

Offer :Localized content and products, Offering cultural exchanges and

Building a Robust Curly

• Technology reliability • Reputed hairstylists and • Difficulties in cross-

AI integration provides advanced image recognition

Growth (G) Measurement (M) Test (T)

Consumers are more assured and more probable to

Information that will allow the business to verify

Growth (G) Measurement Test (T)

Understand local ambassadors' cultural

Build a strong framework of the growth

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