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    Traffic Plan - CorpVeda Authbridge

    Uploaded by

    Sandman Lance

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    © All Rights Reserved
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    Traffic Plan - CorpVeda Authbridge

    Uploaded by

    Sandman Lance
    14 views7 pages

    Original Title

    Traffic Plan_CorpVeda Authbridge (1)

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    14 views7 pages

    Traffic Plan - CorpVeda Authbridge

    Uploaded by

    Sandman Lance

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    Traffic Plan - Corpveda

    Who is our audience?


    Primary TG: businesses that are looking to invest in new companies, partner with new companies, or acquire
    new companies.
    Secondary TG: businesses that are looking to improve their compliance and risk management practices.

    TG Size: A quick look at zaubacorp traffic gives us a around 40 lacs* monthly visitors

    Personas

    Investor: Acquiring Risk Managers:


    Leverages CorpVeda's Partner:
    intelligence for Use coprveda to find Manager: Identifies, assesses, and
    complementary partners Identifies potential mitigates potential risks
    investing decisions
    acquisition targets

    *Source: SimilarWeb
    Competitors
    • Zaubacorp: Gets 4 Mn Monthly visitors, market leader with significantly higher traffic.
    • Probe42: Gets ~241K Monthly visitors. Provides data for Banks and NBFCs and client, vendor and
    competitor intelligence.
    • First advantage: Gets 200K monthly visitors from India, provides compliance data

    Marketing Approach
    • Since we are focusing on the upper funnel for a new product we will need to create brand awareness in
    conjunction with traffic generation.
    • Activities like content creation, social media and public relations would help us build awareness and
    consideration among our TG and laser sharp traffic generating efforts will improve the upper funnel.
    • These leads then can be later processed by the outbound team for conversion
    Get businesses To consider using cropveda By by adding
    value to the user's interactions with Corpveda
    Brand Awareness Traffic Generation

    • Content: • Email Marketing:


    • Blog posts, case studies and White • Use already existing internal Database
    papers. for marketing to businesses.
    • Info graphics and Reports. • Search Campaigns:
    • Public relations: • Using Keywords like due diligence,
    • Speaking at Industry events like company background check, negative
    Fraud Conclave, keywords like US, UK
    Corporate governance in investing summ • Match types - A variety of match type
    it
    and keywords combination for a
    , other events.
    comprehensive search coverage.
    • Patterning with other companies VC/PE
    firms, Investment banks and M&A Rims. • Display Campaigns:
    • Social Media: • We can run display campaigns on
    • Posts about due diligence best practices, news sites etc. with affinities like
    trends in the due diligence industry, and business owners, financial advisers,
    mini case studies of how CorpVeda has visits to MSME and business resources
    helped customers. websites and custom audiences from
    • Influence marketing: partnering with 3rd parties like PayU, Amazon etc.
    influences at industry events to promote
    Appendix
    Possible Match Types and Keywords
    combinations
    • Broad match: due diligence, company background check, financial due diligence,
    reputational due diligence, due diligence software, Indian due diligence
    • Phrase match: due diligence for Indian companies, financial due diligence for
    start ups, reputational due diligence for mergers and acquisitions, due diligence
    software comparison
    • Exact match: CorpVeda due diligence software, CorpVeda financial due diligence,
    CorpVeda reputational due diligence
    Some suggestions for further improvement
    All the reports have the same
    description, we can customize that

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