GROUP Critical and analytical thinking

PROJECT
The Ink PPT- Quit or continue

Section: D
Group: 8
Team members:

Roll Numbers Names Roll Numbers Names

230101184 Sharad Shandilya Jha 230201065 Kumaril Dwivedi
230101203 Shubhavi Bajpai 230201105 Sanghmitra yadav
230103078 Gaurav Bhawsar 230201165 Nikhil Goyal
230103233 Sukant Chamoli
KEY PROBLEM
Ayush Jain founder of INK ppt- a startup in the field of presentation design, INK ppt has
been strongly affected by the pandemic, have lost many client and acquiring new client
has also become difficult.

The business has faced a huge loss due to pandemic and the predicted growth is
uncertain, Ayush Jain needs to decide whether to walk away or to try hard to continue
with the business; he has been offered a job of business head of a unit in a startup.

SLIDE NO. 2
SWOT ANALYSIS
Strengths Weaknesses
1. High-quality services 1. Reliance on event management companies
2. Ayush Jain's expertise in this field 2. Lack of market acceptance
3. Talented team 3. Pricing challenges
4. Strong client relationships 4. Operational limitations
5. Vulnerability to economic shocks

Opportunities Threats
1. Untapped market potential 1. Intense competition.
2. Diversification of services 2. Economic uncertainties.
3. Differentiation through specialization. 3. Changing client preferences.
4. Virtual events and remote work 4. Privacy concerns
5. Strategic partnerships 5. Technological advancements

SLIDE NO. 3
 • There are opportunities for INK PPT to capitalize on the
untapped potential of the Indian presentation design market.
Diversifying services, specializing in specific industries, and
leveraging virtual events and remote work can open new
avenues for growth.

INFEREN • The business of INK PPT is threatened by the competitive

environment, economic uncertainty, shifting client
CES preferences, and technology improvements

• To build the trust with corporation they must device some new
policies and regulations to protect privacy issues

SLIDE NO. 4
 RELEVANT
DATA/FACTS
By the end of 2019 , INK ppr
was doing well, with reliable
clients, repeated business and Ayush Jain always had strong
regular new clients, main ambition to work in design
reluctance is due to cost and and communication
privacy of data

INK – PPT is a bootstrapped As per the competitor market

company, currently his main share INK PPT holds more
concern is fund shortage, than 75 clients with higher
can be service cost and less numbers
solved by seeking fundings of employees. • As per the balance sheet of INK PPT, there is increase
in their liabilities and decline in their profits due
to COVID19 compared to 2020.
INK PPT has shown
considerable growth &
repeated business till
pandemic
SLIDE NO. 5
 ISSUE Loss in INK PPT
TREE -
DIAGNOS
TIC Pandemic Competition Market issues

Data Privacy
Loss of target
Market Lower Pricing

Client Retention Reluctance towards

Slowdown in
outsourcing
economy
No USP

Raised uncertainty

Slide No. 6
 SOLUTION/POSITION ON
THE ISSUE
Based on the SWOT and inferences made, we can advise Ayush Jain to continue with his
existing business. Here are some key pieces of evidence from the case study that support the
recommendation for the continuation of the business
• The case study mentions that despite the setbacks caused by the COVID-19 pandemic, there
are opportunities for INK PPT to adapt, innovate, and thrive in the post-pandemic landscape.
• INK PPT has a strong foundation and expertise in presentation design, which can be
leveraged to meet the growing demand for virtual communication and remote collaboration.
• By offering tailored solutions for virtual meetings, webinars, and interactive presentations,
INK PPT can position itself as a trusted partner in the IT sector and capitalize on the
projected growth within the industry.
• The case study suggests that organizations continue to embrace remote work and virtual
events, indicating a sustained demand for engaging and impactful presentations.

These pieces of evidence demonstrate that INK PPT has the potential to thrive in the post-
pandemic era by leveraging its strengths and catering to the growing demand for digital
communication in the IT sector. SLIDE NO. 7
ASSUMPT
IONS • Market recovery: Assuming that the market conditions will
gradually improve as the COVID-19 situation stabilizes and
UNDERLY businesses resume their operations.

ING • Adaptation to virtual platforms: Assuming that INK PPT

will successfully adapt its services to cater to the increased

POSITION demand for virtual presentations and online communication

channels.

ON THE • Financial stability: Assuming that INK PPT will secure

ISSUE necessary financial support or implement cost-cutting

measures to sustain its operations during the recovery phase.

/SOLUTIO
N
SLIDE NO. 8
IMPLICATIONS OF OUR
SOLUTION/POSITION ON THE ISSUE
• Diversification of services through funding : INK PPT will expand its service offerings to include virtual event
presentations, webinars, online training modules, and interactive multimedia presentations to align with the
changing needs of clients in the post-pandemic era.
• Emphasize value proposition: INK PPT will highlight the advantages of professional presentation design, such as
saving time, enhancing communication, and ensuring consistency, to overcome the market acceptance challenge
and attract new clients.
• Strengthened digital marketing growth: INK PPT will invest in targeted digital marketing campaigns, search
engine optimization (SEO), and content creation to increase brand visibility and attract potential clients.
• Leverage strategic partnerships: INK will collaborate with event management firms, technology platforms, and
industry influencers which will help INK PPT expand its reach, access new client networks, and secure larger
contracts.
By continuing the business with these considerations, INK PPT can position itself for long-term success, capitalize
on the evolving market demands, and navigate the challenges posed by the pandemic.

Slide No. 9
ALTERNATIVE POINTS OF
VIEW
• To leave the startup INK PPT and accept the employment offer.
- This perspective highlights the potential benefits and opportunities that come with joining
an established startup in a different industry.

Stabil
ity
• Stable source of income
and
Finan
• Mitigating the financial risks associated with running a struggling business
cial
Securi
ty
Oppo
rtunit
• Expanding skill set
y for
Perso
• Insights into a different industry
nal
Growt
h
Reduc
• Personal wellbeing
ed
Risk
• Work-life balance
and
Respo
nsibili
ties

Slide No. 10
 1. To keep the company running and not loose existing clients he can
consider downsizing during the difficult phase and can rebuild the
team later.
2. To seek funding and capitalize on growth market within IT sector .
3. To downsize and outsource work for reducing expenditure.
4.To reduce the service price to attract more clients without any loss

ALTERNA
in quality but introduce other modes of services like subscription-
based model and explore more in the field of graphic designing.

TIVES -Solution one can't be followed through as downsizing will result in

decreased quality which will affect the sales and profit.
-Solution two can't be followed through as its not certain to get
funding since the company is already in debt.
-Solution three is difficult to work on as privacy is a major concern
for all corporates, so this will reduce the target client base.

SLIDE NO. 11
ARGUMENT THAT SUPPORTS
OUR POSITION ON THE ISSUE
Continuation of INK-PPT
- Growing market for outsourced presentations
 It is already a well-established sector in US and throughout the case it has been
quoted that this sector is of the future in India and is still growing.

- Opportunities
 INK PPT has a strong foundation and expertise in presentation design, which can
be leveraged to meet the growing demand for virtual communication and remote
collaboration in pandemic.

SLIDE NO. 12