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    Starbuck

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    Kean Khannvanda
    The document discusses Starbucks, including its founding, products, business strategies, and net income over 10 years. Starbucks was founded in 1971 and has grown to over 20,000 stores globally. Its business strategies include offering a third place experience, selling high quality coffee, international expansion, and integrating technology. Starbucks annual revenue has increased each year, with 2022 revenue at $32.25 billion.

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    Starbuck

    Uploaded by

    Kean Khannvanda
    7 views18 pages
    The document discusses Starbucks, including its founding, products, business strategies, and net income over 10 years. Starbucks was founded in 1971 and has grown to over 20,000 stores globally. Its business strategies include offering a third place experience, selling high quality coffee, international expansion, and integrating technology. Starbucks annual revenue has increased each year, with 2022 revenue at $32.25 billion.

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    The document discusses Starbucks, including its founding, products, business strategies, and net income over 10 years. Starbucks was founded in 1971 and has grown to over 20,000 stores globally. Its business strategies include offering a third place experience, selling high quality coffee, international expansion, and integrating technology. Starbucks annual revenue has increased each year, with 2022 revenue at $32.25 billion.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    7 views18 pages

    Starbuck

    Uploaded by

    Kean Khannvanda
    The document discusses Starbucks, including its founding, products, business strategies, and net income over 10 years. Starbucks was founded in 1971 and has grown to over 20,000 stores globally. Its business strategies include offering a third place experience, selling high quality coffee, international expansion, and integrating technology. Starbucks annual revenue has increased each year, with 2022 revenue at $32.25 billion.

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    CONTENT

    I. Introductory to starbuck……………………………
    II. Background of starbuck company …………………
    III. Main products or services of the starbuck company...
    IV. Business strategies of the company…………………
    V. Net income…………………………………………..
    VI. Conclusion………………………………………….
    I.INTRODUCTION OF COMPANY STARBUCK
     Starbuck Corporation-an American glotbai coffee company based in
    seattle , Washington .
     Lagest Coffee – house company in the world with 20,891 store in 62
    countries.
     President and CEO – Howard Schulstz.
     Places high value on ethical behaviour and company -Wide diversity.
     Offers espresso menu items, refreshments and pastries, merchandise ,
    brewing accessories, gifts and books.
    II. BACKGROUND OF STARBUCK

     1971- Starbucks founded by Jerry Baldwin, Zev Siegal and


    Gordon Bowker as a single store in seattles pike place
    Market .
     1982-Schults Join the starbuck team .
     1983-while travelling in in Italt, schults

    experiences Italian Coffee bars and


    inspires him
    1985-schults leaves Starbuck to open II
    Giornale, a company serving espresso
    drinks using starbuck coffee bean.
    1987-Schultz purchases Starbuck from the

    founder and being to expland throughout


    the US
    1992-Starbuck campany goes public .
    • 1993-Open first roasting plant in Washington.

     2011-Celebrates 40th anniversary.


    Logo of Starbuck

    1971-1987 1987-1992 1992-2011 2011-present


    lll. MIAN PRODUCTS OR SERVICES OF STARBUCK
    COMPANY
     Service quality can also name as SERVQUAL is an evaluation of how well a
    service can be provided by a company in order to fulfill the customer's
    desires. In order to improve their business services, find out the problem, and
    to all more likely evaluate customer fulfillment, the business manager will
    frequently survey their business service that is providing to their customers or
    consumers. The customers can use to assess the service quality of a company
    based on 5 dimensions. These dimensions are commonly used for build-up
    levels of customer satisfaction and contrasting the service received by a
    company with their desires. The service quality is considered unacceptable
    when the services does not meet customer’s desires and when desires are met,
    it is considered acceptable (PDF) SERVICE QUALITY AND ITS
    DIMENSIONS, 2020).
    EXPLORE THE MENU
    IV. BUSINESS STRATGESGIE OF THE COMPANY
     1. Offering ‘third-place’ experience. Starbucks stores are effectively
    positioned as a ‘third place’ away from home and work, where people
    can spend time in a relaxed and comfortable environment with their
    friends or alone.
     2. Selling coffee of the highest quality. Starbucks business strategy can

    be classified as product differentiation. Accordingly, the coffee chain


    giant focuses on the quality of its products and customers pay premium
    prices for high quality.
     3. International market expansion with the focus on emerging

    economies is one of the key elements of Starbucks business strategy on


    long-term perspective.
    4. Integrating technology into various business processes. “Starbucks
    is adamant when it says that the purpose of new technology is not just
    to improve its website or to process payments quicker for people who
    are waiting in line”[4] The coffee chain achieves technology-related
    value addition via integrating technology into a wide range of
    business processes and procedures such as new product development,
    communication of the marketing message, completing sales and
    monitoring the level of customer satisfaction.
    V. NET INCOME (LAST 10 YEARS) OF STARBUCK

     Starbucks annual/quarterly revenue history and growth rate from 2010


    to 2022. Revenue can be defined as the amount of money a company
    receives from its customers in exchange for the sales of goods or
    services. Revenue is the top line item on an income statement from
    which all costs and expenses are subtracted to arrive at net income.
     Starbucks revenue for the quarter ending December 31, 2022
    was $8.714B, a 8.24% increase year-over-year.
     Starbucks revenue for the twelve months ending December 31, 2022
    was $32.914B, a 8.41% increase year-over-year.
     Starbucks annual revenue for 2022 was $32.25B, a 10.98%
    increase from 2021.
     Starbucks annual revenue for 2021 was $29.061B, a 23.57%
    increase from 2020.
     Starbucks annual revenue for 2020 was $23.518B, a 11.28%
    decline from 2019.
    VI.CONCLUSION OF STARBUCK COMPANY

     In conclusion. Starbuck company stands out comparatively above the


    rest in the coffee comparatively market due the above strategic control,
    effective innovation and Entrepreneurship and best practices in
    marketing management. This market remains one of the most
    competitive and dynamic and as such Starbucks must avail a
    combination of flexibility and customer satisfaction strategies to stay at
    the top. It has archived an above average score in its management
    approaches so far.

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