Scribd Logo
Upload

Welcome to Scribd!

  • 15 views

    Arts Vi

    Uploaded by

    John Kenneth Lomitao

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Arts Vi

    Uploaded by

    John Kenneth Lomitao
    15 views21 pages

    Original Title

    PPT ARTS VI

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    15 views21 pages

    Arts Vi

    Uploaded by

    John Kenneth Lomitao

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 21

    ARTS VI

    After this lesson the students are going to:


    • Identify all the elements and principles of art that use
    in our activity
    • Create your own design in commercial art.
    Standards in creating an artwork
    • Follow the instruction
    • Participate in group activity and be cooperative
    • Don’t make unnecessary noise

    Criteria in creating an artwork


    • Creativity
    • Content
    • Used tools/materials appropriately
    • Time management & Neatness
    ART RULES:
    • A-void doing multi-tasking
    • R-eact accordingly
    • T-ake down important notes
    • S-it comfortably
    Commercial art
    Commercial art is an art of creative services, referring to art
    created for commercial purposes, primarily advertising.
    Commercial art uses a variety platforms(magazines, apps,
    websites, television, social media and etc..) for viewers with
    the intent of promoting sales and interest of products, services,
    and ideas.
    TYPES OF
    COMMERCIAL ARTS

    Advertising Art – These are


    paintings, illustration, photographs,
    videos and media created for
    advertising purposes.
    Publishing Art – arts
    found on books cover,
    magazines, newspaper and
    notebooks.

    Decorative Art – art


    services that involves
    decoration of house, stage and
    office.
    Product Packaging
    Design – art services
    involves designing packaging
    of different products.
    Elements of Arts – are the building blocks of an
    artwork.

    Elements Applied in Commercial Art


    1. Line - an element of art defined by a point moving in
    space.
    2. Shape - An element of art
    that is two-dimensional, flat
    enclosed area, or limited to
    height and width.

    3. Form - An element of at
    that is three-dimensional and
    encloses volume; include
    height, width and depth( as in
    a cube, a sphere, a Pyramid, or
    a cylinder).
    4. Color - An element of art
    made up of three properties
    hue, value, and intensity.

    5. Value - The lightness or


    darkness of tone or colors.
    6. Space - An element of art
    by which positive and
    negative areas are defined or
    sense of depth achieved in a
    work of art. It is the way
    things are arranged in art.
    7. Texture - An element of
    art that refers to the way things
    feel or look as if they might
    feel if touched.
    Principles of design - is the instruction or the direction
    to help us organize and arrange the elements.
    Principles Applied in Commercial Art
    1. Rhythm - a principle of design that indicates movement,
    created by the careful placement of repeated elements in a
    work of art to cause a visual tempo or beat.
    2. Balance - A way of
    combining elements to add a
    feeling of equilibrium or
    stability to a work of art. Major
    types are symmetrical and
    asymmetrical.
    • Symmetrical Balance -
    means that the work of art is
    the same on one side as the
    other, a mirror image.
    • Asymmetrical Balance -
    means that the two halves of
    the work of are different.
    3. Unity - A principle of
    design that unifies all other
    principles within a piece of
    work, allowing each
    individual element to coexist
    with one another to form an
    aesthetically pleasing design.
    4. Pattern - A principle of
    design that is defined as
    regular arrangement of
    repeated same elements,
    example line, shape, colors
    over and over again.
    5. Harmony - A way of
    combining similar elements in
    an artwork to accent their
    similarities.

    6. Contrast - A principle of
    design that refers to the
    arrangement of opposite
    elements and effects.
    7. Movement - A principle
    of design used to create the
    look and feeling of action and
    to
    guide the viewer's eyes
    through the work of art.
    Activity: Rubrics for Creating Commercial Art

    Instruction:
    Create your own
    commercial art that
    intend for promoting
    your product. Consider
    the elements and
    principles applied in
    commercial art. Tell
    something about it.
    ASSIGNMENT
    Direction: Look for some magazines or newspaper.
    Cut at least 3 pictures of commercial art. Tell something about
    it and list all principles and elements of art applied.
    THANK YOU!!!

    You might also like