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ARTS VI
After this lesson the students are going to:
• Identify all the elements and principles of art that use in our activity • Create your own design in commercial art. Standards in creating an artwork • Follow the instruction • Participate in group activity and be cooperative • Don’t make unnecessary noise
Criteria in creating an artwork
• Creativity • Content • Used tools/materials appropriately • Time management & Neatness ART RULES: • A-void doing multi-tasking • R-eact accordingly • T-ake down important notes • S-it comfortably Commercial art Commercial art is an art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety platforms(magazines, apps, websites, television, social media and etc..) for viewers with the intent of promoting sales and interest of products, services, and ideas. TYPES OF COMMERCIAL ARTS
Advertising Art – These are
paintings, illustration, photographs, videos and media created for advertising purposes. Publishing Art – arts found on books cover, magazines, newspaper and notebooks.
Decorative Art – art
services that involves decoration of house, stage and office. Product Packaging Design – art services involves designing packaging of different products. Elements of Arts – are the building blocks of an artwork.
Elements Applied in Commercial Art
1. Line - an element of art defined by a point moving in space. 2. Shape - An element of art that is two-dimensional, flat enclosed area, or limited to height and width.
3. Form - An element of at that is three-dimensional and encloses volume; include height, width and depth( as in a cube, a sphere, a Pyramid, or a cylinder). 4. Color - An element of art made up of three properties hue, value, and intensity.
5. Value - The lightness or
darkness of tone or colors. 6. Space - An element of art by which positive and negative areas are defined or sense of depth achieved in a work of art. It is the way things are arranged in art. 7. Texture - An element of art that refers to the way things feel or look as if they might feel if touched. Principles of design - is the instruction or the direction to help us organize and arrange the elements. Principles Applied in Commercial Art 1. Rhythm - a principle of design that indicates movement, created by the careful placement of repeated elements in a work of art to cause a visual tempo or beat. 2. Balance - A way of combining elements to add a feeling of equilibrium or stability to a work of art. Major types are symmetrical and asymmetrical. • Symmetrical Balance - means that the work of art is the same on one side as the other, a mirror image. • Asymmetrical Balance - means that the two halves of the work of are different. 3. Unity - A principle of design that unifies all other principles within a piece of work, allowing each individual element to coexist with one another to form an aesthetically pleasing design. 4. Pattern - A principle of design that is defined as regular arrangement of repeated same elements, example line, shape, colors over and over again. 5. Harmony - A way of combining similar elements in an artwork to accent their similarities.
6. Contrast - A principle of design that refers to the arrangement of opposite elements and effects. 7. Movement - A principle of design used to create the look and feeling of action and to guide the viewer's eyes through the work of art. Activity: Rubrics for Creating Commercial Art
Instruction: Create your own commercial art that intend for promoting your product. Consider the elements and principles applied in commercial art. Tell something about it. ASSIGNMENT Direction: Look for some magazines or newspaper. Cut at least 3 pictures of commercial art. Tell something about it and list all principles and elements of art applied. THANK YOU!!!
