Promotion of Agricultural Products

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PROMOTION

OF
AGRICULTURA
L PRODUCTS
Unit IV ​
7 WAYS TO ADVERTISE
AGRICULTURAL PRODUCTS

With so many different advertising


options out there for agricultural
buyers and suppliers, we thought
we’d take a look at them all, group
them up and tell you the pros and
cons of each one. Whether you’re
looking to launch a brand new
product to the market, or are just
looking for a new way to advertise
an already successful one, this list
should give you a good place to start
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Print media
Pros: Magazines and newspapers provide a
very large, often traditional, audience to
get your products in front of, with a proven
track record. Adverts can give you a huge
amount
of exposure, and are brilliant for new product
launches where there is a concern about
brand
recognition or for mass marketing.
Cons: This isn’t the cheapest option and you
will need to think about how you can
make your advertising stand out from the
crowd so people will pay attention.

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Ben PRODUCT BENEFITS

Simple and efficient to use​

Quick customer service assistance​

Free 90-day customer service phone number​

PI T CH DE CK 4
Comp
ny
COMPANY OVERVIEW
BUSINESS MODEL

R E S E A R C H​

We based our research on market trends and


data from over 1,000 restaurants ​

ABSTRACT

We believe managers need new industry tools to


help run their restaurants ​

DESIGN

Minimalist design and easy to use ​

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OUR COMPETITION

CONTOSO

industry tools on the market ​


Co
mp
Our product is priced below that of other restaurant

Simple and easy to use product, compared to the


complex tools of the competitors ​

Affordability is the main draw for our consumers to our


COMPETITORS
Company A​
Product is more expensive​

Companies B & C ​
Product is expensive and inconvenient to use ​

Companies D & E​
product​ Product is affordable, but inconvenient to use

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FINANCIALS

YEAR 1 YEAR 2 YEAR 3

Income ​

Use r s​ 5 0 ,00 0​ 4 0 0,0 0 0​ 1 ,6 00 ,0 0 0​ ​

Sales​ 5 0 0,0 0 0​ 4 ,0 00 ,0 0 0​ 1 6 ,00 0 ,0 00​ ​

Av e r ag e Pr ic e p er Sale​ 7 5​ 8 0​ 9 0​ ​

Rev e n u e @ 1 5 %​ 5 ,6 25 ,0 0 0​ 4 8 ,00 0 ,0 00​ 2 1 6,0 0 0 ,00 0​ ​

G RO SS P RO F IT ​ 5 ,6 25 ,0 0 0 ​ 4 8 ,00 0 ,0 00 ​ 2 1 6,0 0 0 ,00 0 ​ ​

E x p en se s​ ​ ​ ​ ​

Sales & Ma r k etin g​ 5 ,0 62 ,5 0 0​ 3 8 ,40 0 ,0 00​ 1 5 1,2 0 0 ,00 0​ 7 0 %​

Cu sto m e r Se rv ice​ 1 ,6 87 ,5 0 0​ 9 ,6 00 ,0 0 0​ 2 1 ,60 0 ,0 00​ 1 0 %​

Pr o d u ct Dev elo p m en t​ 5 6 2,5 0 0​ 2 ,4 00 ,0 0 0​ 1 0 ,80 0 ,0 00​ 5 %​

Rese ar ch​ 2 8 1,2 5 0​ 2 ,4 00 ,0 0 0​ 4 ,3 20 ,0 0 0​ 2%

TO TAL EXP ENSES ​ 7 ,5 93 ,7 5 0 5 2 ,80 0 ,0 00 1 8 7,9 2 0 ,00 0

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At Contoso, we believe in giving 110%. By improving the tools of
restaurant management, we help businesses streamline their point-of-sale
SUMMARY experience. We thrive because of our market knowledge and a great team
behind our product. As our CEO says, "Efficiencies will come from
proactively transforming how we do business."​

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THANK YOU

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